The Tories win an EU poll bounce but Labour shouldn't panic

Labour's lead falls to just six points after Cameron's EU referendum pledge but returning UKIP supporters aren't enough to transform Tory fortunes.

Just like his EU "veto" in December 2011, David Cameron's promise of a referendum on UK membership has won the Tories a poll bounce. A ComRes survey for tomorrow's Independent on Sunday and Sunday Mirror shows that Cameron's referendum pledge has boosted support for the Conservatives by five points and more than halved Labour's lead to six (although support for the latter is unchanged at 39 per cent). The rise in Tory support from 28 per cent last month to 33 per cent has come almost entirely at the expense of UKIP, which is down four points to 10 per cent. At the same time, the number of people agreeing that Cameron "is turning out to be a good Prime Minister" has risen by five points to 32 per cent, while the number disagreeing has fallen by six to 46 per cent, giving him a net approval rating of -14, his best score since June 2011.

The sudden surge in Tory support, albeit from an unusually low base of 28 per cent, will cause some discomfort in Labour circles and lead more to conclude that Ed Miliband has miscalculated by refusing to match Cameron's offer of a referendum. If the Tories are only six points behind in mid-term, who's to say they won't win the next election?

There are, however, at least two reasons why Labour shouldn't panic. First, just like the Tory poll bounce following the PM's EU "veto", the surge in support may prove to be only temporary. After a week of favourable coverage from the media (almost all of the fieldwork took place before the negative GDP figure was released), it would be unusual if the Tories' standing hadn't improved. One of Miliband's strengths is that he isn't swayed by short-term fluctuations in the polls and I expect this occasion will prove no exception.

Second, it was always likely that a large number of UKIP supporters would return to the Conservative fold before the next general election. Cameron's promise of a referendum may merely have accelerated the process. The biggest problem for the Tories remains that they are in retreat in those areas - the north, Scotland, Wales - that denied them a majority at the last election.

Finally, it's worth remembering that just six per cent of voters regard the EU as one of the most "important issues" facing Britain. The outcome of the next election will be determined by growth, jobs and public services - the issues that matter to most people. The promise of an EU referendum might have won the Tories back some support from UKIP but, on its own, it won't be enough to transform the party's fortunes.

Update: Part of the shift in support for the parties is attributable to a change in methodology by ComRes. At UK Polling Report, Anthony Wells calculates that without this the numbers would have been: Labour 37 (-2), Conservatives 32 (+4), Liberal Democrats 11 (+2), UKIP 13 (-1), so there would have been a slightly smaller increase in support for the Tories and a significantly smaller fall in support for UKIP.

YouGov's poll for the Sunday Times also shows an increase in support for the Tories, who are up two points to 35 per cent, their best rating in a YouGov survey this year. Labour are down two points to 41 per cent, with the Lib Dems up two to 12 per cent and UKIP down two to seven per cent.

A Survation poll for the Mail on Sunday has the Conservatives up two to 31 per cent, Labour unchanged on 38 per cent, the Lib Dems down one to 10 per cent and UKIP down two to 14 per cent.

David Cameron delivers his speech on the EU at Bloomberg's headquarters in London earlier this week. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

Ukip's Nigel Farage and Paul Nuttall. Photo: Getty
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Is the general election 2017 the end of Ukip?

Ukip led the way to Brexit, but now the party is on less than 10 per cent in the polls. 

Ukip could be finished. Ukip has only ever had two MPs, but it held an outside influence on politics: without it, we’d probably never have had the EU referendum. But Brexit has turned Ukip into a single-issue party without an issue. Ukip’s sole remaining MP, Douglas Carswell, left the party in March 2017, and told Sky News’ Adam Boulton that there was “no point” to the party anymore. 

Not everyone in Ukip has given up, though: Nigel Farage told Peston on Sunday that Ukip “will survive”, and current leader Paul Nuttall will be contesting a seat this year. But Ukip is standing in fewer constituencies than last time thanks to a shortage of both money and people. Who benefits if Ukip is finished? It’s likely to be the Tories. 

Is Ukip finished? 

What are Ukip's poll ratings?

Ukip’s poll ratings peaked in June 2016 at 16 per cent. Since the leave campaign’s success, that has steadily declined so that Ukip is going into the 2017 general election on 4 per cent, according to the latest polls. If the polls can be trusted, that’s a serious collapse.

Can Ukip get anymore MPs?

In the 2015 general election Ukip contested nearly every seat and got 13 per cent of the vote, making it the third biggest party (although is only returned one MP). Now Ukip is reportedly struggling to find candidates and could stand in as few as 100 seats. Ukip leader Paul Nuttall will stand in Boston and Skegness, but both ex-leader Nigel Farage and donor Arron Banks have ruled themselves out of running this time.

How many members does Ukip have?

Ukip’s membership declined from 45,994 at the 2015 general election to 39,000 in 2016. That’s a worrying sign for any political party, which relies on grassroots memberships to put in the campaigning legwork.

What does Ukip's decline mean for Labour and the Conservatives? 

The rise of Ukip took votes from both the Conservatives and Labour, with a nationalist message that appealed to disaffected voters from both right and left. But the decline of Ukip only seems to be helping the Conservatives. Stephen Bush has written about how in Wales voting Ukip seems to have been a gateway drug for traditional Labour voters who are now backing the mainstream right; so the voters Ukip took from the Conservatives are reverting to the Conservatives, and the ones they took from Labour are transferring to the Conservatives too.

Ukip might be finished as an electoral force, but its influence on the rest of British politics will be felt for many years yet. 

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