PMQs review: Miliband edges a stale contest

The Labour leader found his stride after declaring that Cameron was "a PR man who can't even do a relaunch".

The first PMQs of the year was a rather unenlightening affair, with both David Cameron and Ed Miliband falling back on their stock attack lines. Miliband accused Cameron of breaking his promises on the economy and the NHS, Cameron accused Miliband of having no plan to reduce the deficit or to reform welfare.

The revelation in today's Telegraph that a government audit of coalition pledges was held back to prevent "difficult points" overshadowing "favourable coverage" of the coalition's Mid-Term Review gave Miliband an easy way in. But the Labour leader initially struggled to draw blood. Rather than pinning Cameron down on detail (as he could have done over the Welfare Uprating Bill), Miliband's questions allowed the Prime Minister to reiterate the coalition's superficially impressive record: the deficit has been reduced by a quarter (but only at the cost of pushing the economy back into recession), immigration has been reduced by a quarter (another policy that has strangled growth) and a million new private sector jobs have been created (196,000 of which were simply reclassified from the public sector).

Cameron went on to perform his own "audit" of Miliband's promises, declaring that he had failed to deliver on his commitments to offer a credible deficit reduction plan, "proper reform of welfare" and a new policy on tuition fees. It was cheap politics (Miliband has never promised this level of detail before 2015) but it roused the Tory backbenches. Miliband countered stongly, however, with his best line of the session: "he's a PR man who can't even do a relaunch." He went on to declare that "the nasty party is back", an attempt to capitalise at the unease among some Conservatives at George Osborne's strivers/scroungers dividing line. Cameron replied that Miliband has "a shadow chancellor who he won't back but can't sack", an attempt to stoke speculation about Ed Balls's position after David Miliband's bravura speech on the welfare bill, viewed by some as a job application for the shadow chancellorship.

The Prime Minister left one notable hostage to fortune in the session. In response to a question on fox hunting, Cameron replied: "I have never broken the law and the only little red pests I pursue are in this House." That line is an invitation to every journalist in the country to identify occasions on which he may well have broken the law. As Cameron once conceded, "I did things when I was young that I shouldn't have done."

Ed Miliband declared at today's Prime Minister's Questions that "the nasty party is back". Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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Mumslink shows how online parenting networks are coming of age

Women online are changing the relationship between digital domesticity and digital independence. 

The habit of “speaking as a mother” came in for its fair share of criticism this summer. Andrea Leadsom’s insinuation of superiority over Theresa May, her rival for the Tory leadership, elicited widespread scorn – not least from those who have done most to strengthen the voice of mothers as a group: internet mums.

Over the past 15 years, the ten million users a month who log on to Mumsnet have been courted by politicians in webchats and speeches alike. The 2010 general election was even named “the Mumsnet election” in their honour.

From the start, parenting networks attracted users interested in comradeship, as much as those after information. 

For Jo Williamson, a mother-of-two, the trigger was the day her second child left for school, a jarring experience. “I went into a blind panic, thinking: ‘Blimey, I’m going to be sitting in an empty house just waiting for everybody to come back.’” In response, Jo and her business partner Jane Pickard came up with the idea for a new site that focuses on the fluid nature of many women’s professional and family lives.

The resulting network, Mumslink, uses carefully edited news feeds to introduce readers to ideas, businesses and charities that complement all aspects of their lives – from recipe tips to volunteering. “There are so many women out there with a plethora of talents but most of the time, because you’re with your children, nobody asks you to get involved,” Williamson says.

Similar feelings of isolation led Siobhan Freegard to found Netmums, one of the UK’s largest parenting sites. Back in 2000, she had barely heard of “social networks”, nor of Mumsnet, which launched around the same time, yet she knew that mothers needed a place “to share their stories and maybe meet up in the offline world, too”.

Such identity-building led to divisions over “the right way” to be a mother. A tense rivalry developed between the slightly younger Netmums and the more educated and affluent Mumsnetters (Tesco and Waitrose didn’t sponsor different networks for nothing). Within the sites’ pages, differences of opinion over working v stay-at-home parenting sparked allegations of hostility and bullying. Still, the media researcher Sarah Pedersen says there’s an argument that these sites have helped produce a reduction in depression and anxiety, as well as greater opportunities for women to negotiate “the tension between themselves and their role as mothers”.

There are signs that this online culture is growing up. The perception of mums as “a bit insular and thick” is more easily countered, says Justine Roberts, the founder of Mumsnet, “now that so many mothers are able to express their individuality, their interests and their expertise in the public domain”.

According to Freegard, the very act of online sharing has helped begin to repair the rifts within the parenting debate. “With social media, we see working mums and part-time mums, and we see mums changing roles as their children change ages, and we understand that there are different angles to things – that everyone has their story.”

This is more pronounced in the world of video blogging, Freegard says. On her YouTube channel, Channel Mum, people talk calmly about controversial subjects that would have been a “bloodbath” on Netmums, such as ear piercing for very young children. “With video, you can see the person in real life and that helps you feel for their story,” she says.

Perhaps the greatest effect, however, has been on how the internet allows parents to work from home. As many as 160,000 part-time ventures have been started by British women in the past two years alone, self-styled kitchen-table start-ups. Sites such as Mumslink (similarly funded by Williamson and Pickard and run out of the former’s front room in Hertfordshire) aim to help this home-based workforce with new clients. One Mumslinker visits the site to write about her own line of natural nail varnish, another to promote her hot-tub business. The company Digital Mums uses it to encourage women to expand their digital skills.

Commercial savvy is something that Freegard is also keen to develop at Channel Mum – equipping her contributors with financial advice and small stipends. “I remember looking at mummy bloggers and thinking, ‘You guys didn’t get properly organised,’” she says. Freegard points out that most early mum bloggers never grew their audience beyond those already involved in parenting online, and struggled to become more professional as a result.

Quite what the future relationships will be between the brands, businesses and audiences for information on parenting has yet to be established. Some users will baulk at being increasingly cast in the role of consumer. At the same time, the networks’ names – Mumsnet, Netmums, Mumslink, Channel Mum – suggest that parenting is still a woman’s domain.

Yet a better balance seems to be emerging in the relationship between digital domesticity and digital independence. Greater gender equality in the distribution of start-up funding, more job vacancies that allow flexible working, and increasing numbers of prominent women in the tech industry are just some of the things the community is striving to promote. In Britain, which has an ageing population and an ever-growing community of carers, the rise of these networks seems sure to be a net gain for us all. 

For more, visit: mumslink.com

India Bourke is the New Statesman's editorial assistant.

This article first appeared in the 25 August 2016 issue of the New Statesman, Cameron: the legacy of a loser