No early poll bounce for the Tories from Cameron's EU speech

First poll since Cameron's EU referendum pledge shows Labour's lead has risen two points to 12.

One of the hopes among the Tories is that David Cameron's promise of an EU referendum, like his "veto" of the EU fiscal compact in December 2011, will win the party a poll bounce. This is not just because it could persuade those eurosceptic voters who currently support Ukip or who "don't know" how they'd vote to back the Conservatives but also because it could lead swing voters to view Cameron as a strong and decisive leader. 

However, the first YouGov poll since the Prime Minister's speech, the fieldwork for which was conducted between 5pm on Tuesday and 5pm yesterday, shows no sign of an early boost for the Tories. Instead, support for Labour has risen by two points to 43 per cent, while the Tories are unchanged on 31 per cent. We will, of course, need to wait until the weekend polls for a clear picture of what effect, if any, Cameron's speech has had on the Conservatives' standing. 

But given how well trailed the speech was and the favourable coverage it received yesterday morning from Fleet Street, there will be some Tories disappointed that there has been no early shift in support. However, as I explained yesterday, it would not be surprising if Cameron's speech failed to move the polls. At present, just six per cent of voters regard the EU as one of the most "important issues" facing Britain. The news of Cameron's referendum pledge was only the tenth most-read story on the BBC website yesterday. To win the next election, the Tories need to talk about growth, jobs, public services and crime - the issues that actually matter to most people. Now let's see what the numbers look like after the weekend.

David Cameron delivers his speech on the UK's relationship with the EU at Bloomberg's headquarters in London. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

Photo: Getty Images
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A simple U-Turn may not be enough to get the Conservatives out of their tax credit mess

The Tories are in a mess over cuts to tax credits. But a mere U-Turn may not be enough to fix the problem. 

A spectre is haunting the Conservative party - the spectre of tax credit cuts. £4.4bn worth of cuts to the in-work benefits - which act as a top-up for lower-paid workers - will come into force in April 2016, the start of the next tax year - meaning around three million families will be £1,000 worse off. For most dual-earner families affected, that will be the equivalent of a one partner going without pay for an entire month.

The politics are obviously fairly toxic: as one Conservative MP remarked to me before the election, "show me 1,000 people in my constituency who would happily take a £1,000 pay cut, then we'll cut welfare". Small wonder that Boris Johnson is already making loud noises about the coming cuts, making his opposition to them a central plank of his 

Tory nerves were already jittery enough when the cuts were passed through the Commons - George Osborne had to personally reassure Conservative MPs that the cuts wouldn't result in the nightmarish picture being painted by Labour and the trades unions. Now that Johnson - and the Sun - have joined in the chorus of complaints.

There are a variety of ways the government could reverse or soften the cuts. The first is a straightforward U-Turn: but that would be politically embarrassing for Osborne, so it's highly unlikely. They could push back the implementation date - as one Conservative remarked - "whole industries have arranged their operations around tax credits now - we should give the care and hospitality sectors more time to prepare". Or they could adjust the taper rates - the point in your income  at which you start losing tax credits, taking away less from families. But the real problem for the Conservatives is that a mere U-Turn won't be enough to get them out of the mire. 

Why? Well, to offset the loss, Osborne announced the creation of a "national living wage", to be introduced at the same time as the cuts - of £7.20 an hour, up 70p from the current minimum wage.  In doing so, he effectively disbanded the Low Pay Commission -  the independent body that has been responsible for setting the national minimum wage since it was introduced by Tony Blair's government in 1998.  The LPC's board is made up of academics, trade unionists and employers - and their remit is to set a minimum wage that provides both a reasonable floor for workers without costing too many jobs.

Osborne's "living wage" fails at both counts. It is some way short of a genuine living wage - it is 70p short of where the living wage is today, and will likely be further off the pace by April 2016. But, as both business-owners and trade unionists increasingly fear, it is too high to operate as a legal minimum. (Remember that the campaign for a real Living Wage itself doesn't believe that the living wage should be the legal wage.) Trade union organisers from Usdaw - the shopworkers' union - and the GMB - which has a sizable presence in the hospitality sector -  both fear that the consequence of the wage hike will be reductions in jobs and hours as employers struggle to meet the new cost. Large shops and hotel chains will simply take the hit to their profit margins or raise prices a little. But smaller hotels and shops will cut back on hours and jobs. That will hit particularly hard in places like Cornwall, Devon, and Britain's coastal areas - all of which are, at the moment, overwhelmingly represented by Conservative MPs. 

The problem for the Conservatives is this: it's easy to work out a way of reversing the cuts to tax credits It's easy to see how Osborne could find a non-embarrassing way out of his erzatz living wage, which fails both as a market-friendly minimum and as a genuine living wage. A mere U-Turn may not be enough. 


Stephen Bush is editor of the Staggers, the New Statesman’s political blog.