Nick Forbes: Newcastle’s king of cuts

Newcastle’s council leader has decided to make £100m of budget cuts over the next three years. Andrew Hankinson meets the man behind the budget.

I live in Newcastle upon Tyne. The rest of the country usually sends us cash to help pay for our council services, but the Government's reducing the amount, and now we face insufficient funds. Labour's Nick Forbes, the city's council leader, has a plan: he's budgeted for three years instead of the usual one and decided to make £100m of cuts, including closing 10 of our 18 libraries. We're being “consulted” until 1 February.

Forbes' popularity sunk a bit when he announced his plan. He says we should blame the Government, not him. He said it on the Observer's front page (he co-signed a letter with Sheffield and Liverpool leaders, warning that “forces of social unrest” will “start to smoulder” if the cuts continue). He said it in a Guardian interview. And he said it in a letter to the Prime Minister (he's still waiting for a reply).

Then the conspiracy theories started: the figures are exaggerated to give Forbes a political weapon; the libraries are being cut ahead of other services because it'll provoke the most publicity (Andrew Gilligan suggested that in the Telegraph); ambitious Forbes is using the cuts to raise his profile and climb the Labour ranks. So now everyone is attacking Forbes, rather than the Government. So I asked him for an interview and he said yes.

I prepare by attending a Wednesday evening council meeting. A mother is pleading with Forbes to change his mind about closing a short-break unit for children with learning disabilities: “Imagine 18 years of nappy changing, medication, neurologists, consultants, orthopaedic specialists, psychologists, speech and language therapists, physiotherapy appointments. Imagine regularly cleaning faeces from the bedroom wall at 3am.”

She doesn't cry. When Forbes stands up to reply, he's hard to hear because several children with learning disabilities are making noises at the back. Nobody hushes them. Everybody looks away. When Forbes finishes the children leave, mostly in wheelchairs. And I think: the argument is over. Close the libraries. Give them the money. Give them everything.

Later that night I walk to the Assembly Rooms, where 300 people have gathered to campaign against the library closures. Local TV is here. There's a panel of speakers, including playwright Lee Hall, who wrote Billy Elliot. He mentions mining, talks about class and compares Nick Forbes to Norman Tebbit. Then he analyses the budget proposal.

“These are estimates,” he says, “So if we say they are two per cent out, which is statistically a perfectly reasonable margin of error, we could have saved all the libraries and half the arts.”

“What I'm suggesting is we're being sold a lemon,” he says. “Because Nick Forbes wants, quite rightly, to make a stink about central cuts, he's connived to make hysterical headlines instead of trying to protect our libraries and our enormously successful arts organisations. Forbes, for his own political aggrandisement, is trying to cut as much as possible. Quite clearly he wants to make a name for himself. He wants a platform to rail at the Coalition.”

The lady next to me says: “Forbes is very ambitious.”

Her husband replies: “We should break him.”

Audience members are invited up to speak. Someone shouts, “Forbes is a Tory!” People start to leave after the first few mentions of Cuba.

The next day I go through the budget proposal (pdf) with two accountants. The figures are vague, considering the council is using this document to persuade people their libraries need to close. For instance, the £100m funding gap includes £20.8m for inflation over three years (in the 2012/13 budget it was £1.5m for one year); £5m in lost income due to “economic downturn”; and a conveniently round £10m is given for redundancies.

On Friday I interview Forbes (with a press officer) at his council office. He's 39 years old. He grew up in Weardale, County Durham. His mum was a housewife and his dad was a postman before becoming head of a lead-mining museum. He went to Wolsingham Comprehensive (three As at A-Level), worked at McDonalds for a year (three stars), then studied social and political sciences at Selwyn College, Cambridge, where he was president of the students' union (Andrew Gilligan was his campaign manager). He got a 2:1.

After graduating he joined an NHS management scheme and did a placement in Newcastle (his mum was seriously injured in a car crash so he returned to help look after her). He completed the course in two years, then developed services at a local GP for two years. Now he runs a charity called Involve North East, which he says “gives communities a voice in health and social care issues”. It has ten staff and a turnover of £350,000 per year.

He was elected to the council in 2000. When Labour lost control of the city in 2004 he was elected deputy leader of the opposition. In 2007 he was elected leader. In 2011 Labour won back the council and Forbes became council leader. He says it was immediately apparent that the annual budget would be insufficient for the coming crisis, so he created the three-year budget and “it became truly scary”.

“At first we couldn't quite believe our projections were right,” he says, “Because the numbers were just so awful. But we verified them, checked them and came to the conclusion that the way in which the Government was skewing the local government finance settlement away from areas like Newcastle would have a hugely detrimental impact, and therefore the only way to deal with it was to be entirely honest about the long-term impact of austerity.”

But accountants are always pessimistic, aren't they? Could the figures be wrong?

“Believe me, I've not just taken his figures at face value,” he says. “The entire cabinet team has been through this in detail over the last three months, and interrogated them and interrogated them and interrogated them, until we can be absolutely confident that these figures are accurate predictions of what the situation will be.”

And what about the conspiracy – did you ever see a lower figure for the required cuts and ask someone to revise it upwards?

“No,” he says. “In fact we revised it downwards as part of the challenge process that we went through.”

You never saw an inflation figure of less than £20.8m, then asked for it to be revised upwards?

“No. Is anybody suggesting we did?”

People are speculating. Why will you lose £5m due to an economic downturn?

“Well, because we run a big car-parking business. Well, it's not just car-parking, it's things like decreased rents from premises we own.”

Can you see why people read that document and believe it's open to manipulation?

“You say it's open to manipulation. What I say is, behind it is a whole series of documents and facts and figures which back it up.” (You can see these documents here – pdf.)

Two figures are given for inflation - £20.8m on one page and £21.7m on the next page. Mistakes happen, but surely there shouldn't be a discrepancy of £900,000 on the main document you're using to persuade people their libraries have to close?

Forbes says nothing. The press officer says I shouldn't have brought this to Forbes. I repeat that mistakes happen, but it shouldn't happen on this document. Forbes says nothing.

People say you're ambitious and are using this to raise your profile. Any response?

“What a completely spurious and insulting argument. What I'm doing is trying to lead this city through the most difficult financial situation that it's ever faced at some personal cost.”

What personal cost?

“The sleepless nights. The fact that everywhere I go in this city people talk to me about the impact of the cuts. The fact that I did not come into politics to do this kind of thing. And yet I think I have a responsibly to make sure that the city council is viable for the future, because on our current predictions by 2018 the council won't be able to exist.”

What are your political ambitions? Do you want to be an MP? A Cabinet member?

“If you had asked me that question before I became leader of the council, I would have said I want to be an MP. Now I'm leader of the council I can see what difference I can make, so I intend to be leader of the council here for as long as I have support of my colleagues and the city to do so.”

So you don't want to be an MP anymore?

“Well, why would I be an MP when what I can do is make a difference here in Newcastle?”

Better money? Spend some time in London?

“But here I get to enjoy a quality of life, I get to see a direct impact of the policies that I'm able to introduce...”

I interrupt a long speech to ask about revenue-raising. I suggest some of the ideas one of the accountants had. I suggest selling the council's share in the local airport, but it generates money so he doesn't want to sell it. I suggest doing more to get council tax adjusted so that it works in a low-value area. He says he is lobbying for changes. I suggest a hotel room tax, but he says it would make us non-competitive and he thinks it would be illegal.

We finish. The press officer asks me not to write about the error. He says I shouldn't have asked Forbes about it. He says Forbes is given lots of documents to look at. I say the error's no big deal, but there shouldn't be a mistake in a document the council puts on its website to persuade people their libraries should close, and Forbes should be able to answer questions about it because it's only 40 pages and he wrote the introduction. I switch on my phone and see Lee Hall has just written a blog mentioning the error and the suspicious figures, and I'm thinking: why is the council less familiar with its budget document than the guy who wrote Billy Elliot is?

Then it's Saturday and I'm at my son's birthday party. I get an email, then a phone call. It's the press officer about the error. He says the error was the treasurer's fault. Fine, but he repeats that I shouldn't have asked Forbes about it, because “the leader doesn't get bogged down in the minutiae of the individual cost pressures”, and I get angry, because it's not minutiae, it's £20.8m, and the leader should get bogged down in it, and the press officer says the figures are “constantly changing” due to changes in the Government's figures, and as I stand outside my son's birthday party I'm thinking: this budget doesn't sound very robust at all.

Editor's note: In a statement, Newcastle City Council said that it "strongly refutes the suggestion that there are inaccurate figures in the budget report. Estimates within in it are based on the best information available at the time. Since the budget was produced the government has announced further cuts in local government funding."

Newcastle City Council leader Nick Forbes has responded to the piece here.

Ten of the 18 libraries in Newcastle would be closed under Forbes' plan. Photograph: Getty Images
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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA