Labour begins the year ahead but Cameron is still preferred to Miliband

First poll of the year gives Labour a 12-point lead but Cameron is eight points ahead as "the best prime minister".

If, as Harold Wilson said, a week is a long time in politics then two and a half years is an eternity. But that hasn't stopped commentators speculating about the result of the 2015 general election. In a notable piece for the Daily Telegraph just before the new year, former Tory MP and ConservativeHome executive editor Paul Goodman suggested that David Cameron should abandon any hope of winning a majority (an argument I made after Nick Clegg killed the boundary changes last August). His piece prompted a response from the energetic Conservative chairman Grant Shapps who, unsurprisingly, insisted that the race was from over and one from his ConHome colleague Tim Montgomerie, who argued that a Conservative majority, while unlikely, remained possible.

The first YouGov poll of the year offers evidence to support both arguments. Labour is on 43 per cent, 12 points ahead of the Conservatives (compared to a lead of just two at the start of 2012), a lead that, on a uniform swing, would see Ed Miliband enter Downing Street with a majority of 116 seats.

Poll leads, of course, can come and go. In February 1981, Michael Foot led Margaret Thatcher by 16 points. Yet aided by the "Falklands bounce" and the splintering of the centre-left vote, the Conservatives went on to win a majority of 144 seats in 1983. But even if the Tories chip away at Labour's lead in advance of the next election (as they surely will), it's hard to see them remaining the single largest party, let alone winning a majority. The Lib Dems' veto of the boundary changes means that Labour needs a lead of just one point on a uniform swing to win a majority; the Tories, by contrast, require one of seven. Since fewer people tend to vote in Labour constituencies, the party is able to win more seats with the same number of votes.

In the face of these daunting odds, one of the principal reasons why the Tories remain optimistic about their chances is David Cameron's consistent lead over Ed Miliband as the best prime minister. While Cameron's lead has narrowed since a year ago, when it stood at 24 points (41-17), he retains an eight-point advantage (33-25. Nick Clegg is on five per cent with "don't know" leading on 38 per cent). In the wake of his bravura conference speech, Miliband reduced Cameron's lead to four (31-27) but the gap soon widened again.

But this is a parliamentary system, you say, why should we care? The answer is that personal ratings are frequently a better long-term indicator of the election result than voting intentions. Labour often led the Tories under Neil Kinnock, for instance (sometimes by as much as 24 points), but Kinnock was never rated above John Major as a potential prime minister. A more recent example is the 2011 Scottish parliament election, which saw Alex Salmond ranked above Iain Gray even as Labour led in the polls. The final result, of course, was an SNP majority.

In an attempt to exploit Cameron's advantage over Miliband, the Tories intend to run a highly presidential campaign, asking the voters: do you want David Cameron or Ed Miliband as your prime minister? It's hard to see this overriding factors such as the collapse in the Lib Dem vote (which will gift Labour victory in scores of Tory-Labour marginals) but it is in Cameron, who remains more popular than his party, that Tory hopes continue to reside.

Thirty three per cent of voters believe David Cameron would make the best prime minister, compared to 25 per cent for Ed Miliband. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

Photo: Getty Images
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What do Labour's lost voters make of the Labour leadership candidates?

What does Newsnight's focus group make of the Labour leadership candidates?

Tonight on Newsnight, an IpsosMori focus group of former Labour voters talks about the four Labour leadership candidates. What did they make of the four candidates?

On Andy Burnham:

“He’s the old guard, with Yvette Cooper”

“It’s the same message they were trying to portray right up to the election”​

“I thought that he acknowledged the fact that they didn’t say sorry during the time of the election, and how can you expect people to vote for you when you’re not actually acknowledging that you were part of the problem”​

“Strongish leader, and at least he’s acknowledging and saying let’s move on from here as opposed to wishy washy”

“I was surprised how long he’d been in politics if he was talking about Tony Blair years – he doesn’t look old enough”

On Jeremy Corbyn:

"“He’s the older guy with the grey hair who’s got all the policies straight out of the sixties and is a bit of a hippy as well is what he comes across as” 

“I agree with most of what he said, I must admit, but I don’t think as a country we can afford his principles”

“He was just going to be the opposite of Conservatives, but there might be policies on the Conservative side that, y’know, might be good policies”

“I’ve heard in the paper he’s the favourite to win the Labour leadership. Well, if that was him, then I won’t be voting for Labour, put it that way”

“I think he’s a very good politician but he’s unelectable as a Prime Minister”

On Yvette Cooper

“She sounds quite positive doesn’t she – for families and their everyday issues”

“Bedroom tax, working tax credits, mainly mum things as well”

“We had Margaret Thatcher obviously years ago, and then I’ve always thought about it being a man, I wanted a man, thinking they were stronger…  she was very strong and decisive as well”

“She was very clear – more so than the other guy [Burnham]”

“I think she’s trying to play down her economics background to sort of distance herself from her husband… I think she’s dumbing herself down”

On Liz Kendall

“None of it came from the heart”

“She just sounds like someone’s told her to say something, it’s not coming from the heart, she needs passion”

“Rather than saying what she’s going to do, she’s attacking”

“She reminded me of a headteacher when she was standing there, and she was quite boring. She just didn’t seem to have any sort of personality, and you can’t imagine her being a leader of a party”

“With Liz Kendall and Andy Burnham there’s a lot of rhetoric but there doesn’t seem to be a lot of direction behind what they’re saying. There seems to be a lot of words but no action.”

And, finally, a piece of advice for all four candidates, should they win the leadership election:

“Get down on your hands and knees and start praying”

Stephen Bush is editor of the Staggers, the New Statesman’s political blog.