Boris Johnson's climate change "scepticism" is an embarrassment to London's scientists

The Mayor's suggestion that we are heading for a "mini Ice Age"shows that he does not understand the basic science behind global warming.

Boris Johnson has become a real embarrassment to London's scientific community after his latest outburst of climate change ‘scepticism’, which exposes not just a glaring weakness in his own knowledge but also within his team of advisers.

On Monday, Johnson used his Telegraph column to muse on the global climatic implications of a few days of wintry weather in the UK in January. He concluded that it might be time for policy-makers to consider whether the earth is heading for a "mini Ice Age".

This is complete rubbish, of course, and shows not only that Johnson does not understand the basic science behind global warming but also that he cannot distinguish between anecdote and evidence, or between weather and climate.

Claiming to be "an empiricist", Johnson suggested that this is "the fifth year in a row that we have had an unusual amount of snow" and that "I don’t remember winters like this". Unfortunately, his commitment to observational analysis apparently does not extend to consulting the Met Office’s records, which would have shown him that although the average temperatures in the UK during winters 2008-09, 2009-10 and 2010-11 were below average, last winter was actually warmer than average, as were most winters since 2000.

Furthermore, he would have discovered that the UK’s climate bears the unmistakeable footprint of global warming, with the seven warmest years on record all occurring since 2000. So why does the Mayor claim we are experiencing global cooling?

Well, it seems that the only person Johnson consults on this issue is his friend Piers Corbyn, who rejects the overwhelming evidence that rising atmospheric levels of greenhouse gases is driving the unambiguous rise in global average temperatures, and instead holds the sun directly responsible for trends in the Earth’s climate.

The trouble with Dr Corbyn’s theory, which he has not published in any peer-reviewed scientific journal, is that it is not supported by evidence. He does not even believe that the earth’s climate is controlled by the amount of energy radiated from the sun, but instead blames its magnetic activity, which increases and decreases cyclically about every 11 years and so clearly cannot be the main driver of global warming.

Johnson’s description of Dr Corbyn’s theory is an almost verbatim reproduction from one of his earlier columns last July (clearly the £250,000 he is allegedly paid each year is not high enough to guarantee original content for its readers), and is punctuated with references to JMW Turner, Shakespeare and the Aztecs, but largely devoid of scientific insight.

This latest gaffe follows his decision last year to invite Matt Ridley, a prominent climate change ‘sceptic’ and former chairman of Northern Rock, to speak at City Hall about how environmental risks are overblown, as part of the cultural celebration that accompanied the Olympics.

Perhaps we should not be surprised by all this given the complete lack of scientific education that Johnson has received. However, the Mayor has to take scientific evidence and expert knowledge into account when making many important decisions, not the least of which is how to adapt the capital’s transport system and infrastructure to withstand the impacts of global warming. He should not be relying on the fanciful theories of friends when it comes to issues that affect the lives and livelihoods of Londoners.

Johnson should make better use of the fact that the capital is home to many world class universities and scientific societies where he could consult genuine experts, most of whom now cringe every time he holds forth about climate change. But it is also time that the Mayor of London followed the example of central government departments by adding a professional and credible chief scientific adviser to his team.

Mayor of London Boris Johnson gestures as he addresses students at The Indian School of Business (ISB) campus in Hyderabad on November 28, 2012. Photograph: Getty Images.

Bob Ward is policy and communications director of the Grantham Research Institute on Climate Change and the Environment at London School of Economics and Political Science.

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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA