Will the protests against the Delhi gang rape reach rural India?

In the backwaters of India, in rural areas still governed by feudal mindsets, rapes and gang rapes continue with impunity. The candle flame wave being carried through Delhi’s foggy, winter nights is not reaching this India.

 

On 29 December, I woke up to the news that the ‘survivor’ of a brutal gangrape on a moving bus in Delhi 13 days earlier died. As a woman of Indian origin, who has been in Delhi throughout this period, I felt saddened and ashamed. During the day, as I travelled through the city, I was moved by much of the public response. However, the politicisation of this entire event has been appalling.

On Saturday as India too awoke to the news that the ‘survivor’ had succumbed to the unspeakably macabre injuries inflicted on her by her six rapists, the government promptly began fortifying itself against a backlash. The centre of Delhi became a ghost town. The iconic areas of India Gate, which had seen much of the public protests since the gang rape, and the entire area surrounding India’s Parliament and Rashtrapati Bhavan (the Presidential palace), where the week’s protests had spilled into, were all cordoned off. Officers from Delhi’s police force, on their festive breaks, were recalled to duty. All to contain the public outcry.

The Indian government had previously responded to the public outrage by way of a two minute and 13 second speech by the Prime Minister, Manmohan Singh, eight days after the gruesome incident.  It was too little, too late.

But following the demise of the unnamed victim, the government - in an attempt to correct their tardy and high-handed approach, sprang into damage limitation mode. Sonia Gandhi, India’s most powerful politician, made a televised address to the nation referring to the victim as India’s “own beloved daughter, their cherished sister, a young woman of 23 whose life full of hope, dream and promise was ahead of her”.

Other politicians followed suit in their messages of condolence and condemnation. But in a country where 31% of the polity - 1148 politicians, including Members of Parliament and State Legislative Assemblies - have criminal cases pending against them, their calls to action are nothing short of hypocrisy. Worse, some 641 lawmakers face serious charges like rape, and in the last five years, more than 30 men charged with rape have stood in Indian elections. For the politicians’ promises to have any teeth they must swiftly begin to cleanse their own fraternity. Otherwise, their promises of action are nothing but hollow.

Western media reports have claimed that this incident has "shaken India" and "left a country in a crisis". But which India are they talking about? It is the urban, educated, mostly middle class India that is revealing a visibly scarred conscience. Away from there, in the backwaters of the country, in rural areas still governed by feudal mindsets, off the nation’s radar, rapes and gang rapes continue with impunity. The candle flame wave being carried through Delhi’s foggy, winter nights is not reaching this India. 

Long unaddressed social, cultural and economic issues are the cause of this disconnect. The alleged perpetrators of the Delhi gang rape come from the underbelly of Indian society; from India’s slums - notorious for their poverty and squalor. Their questioning by police has revealed dysfunctional and apathetic childhoods.

Despite the ‘India rising’ story of the last few years, the country retains an entrenched patriarchal mindset, which extends from the home to institutional settings. From the very outset, the socialisation of women in the domestic space is redolent of unabashedly misogynistic practices. Akin to the submissive role Indian Goddesses play to their husbands in popular Hindu mythology, Indian women remain subaltern to their husbands. A city domestic worker’s comments, justifying her husband’s violence towards her, are telling: ‘My husband is good. But if I don’t obey, ofcourse he’ll beat me up. That is nothing unusual."

According to the National Crime Records Bureau’s data for 2011, in 94.2% cases the perpetrator of a rape is known to the victim. This abhorrent statistic evidences reprehensible, familial patriarchal attitudes. Disconcertingly, women themselves sometimes encourage the notion of the inherent superiority of men. This plays out in the importance they ascribe to the raising of their sons as compared to that of their daughters. Mothers giving their sons preferential treatment is common practice.

Sons are viewed as a blessing, daughters a scourge. So the birth of a son is celebrated. He is viewed as an asset: on marriage, he will add to the family’s finances by way of his bride’s dowry. (Dowry, the material wealth gifted to the bride, groom and the groom’s family by the bride’s family– a social practice unarguably demeaning to women, is still widely practiced. This abhorrent practice reduces a woman to a liability to be transferred from father to husband.) Dowry related deaths and female foeticides remain rampant in India.

There is also institutional collusion in the abasement of women. India’s unequivocally sexist rape laws are a case in point. When a rape happens the victim is viewed as a repository of shame, when really the moniker ought to be accorded to the perpetrators. When rape cases come to the fore, the laws are framed so that it is routinely the behaviour of the woman which is scrutinised and pilloried not that of the assailant. Consequently, rather than the laws being a deterrent for the perpetrators, they become a deterrent for the victim to report the case. Unsurprisingly, an FIR (a first hand report made to the police) is filed in only 12% of the cases.

To tackle India’s disgraceful record of crimes against women, we must address these systemic issues. The recent events have provided a rallying call to those who want the country's malfunctioning and indolent judicial system reformed. The public are demanding fast track courts to try those accused of rape. But in a country where there are 12 judges for a million people, any gains in speed of rape cases would come at the cost of other trials. What is needed is a comprehensive reform of the judicial system that sees it being better financed. Currently, a very miniscule percentage of the GDP is spent on the judiciary.

Better and fairer legislation, judicial reform, more female police officers (a dismal 7% of India’s police officers are women) are more immediate measures to tackle the rise in crimes against women. But simultaneously and most crucially, the prevailing medieval attitudes towards women have to be challenged, contested and transformed.

It will be a protracted battle - but it must begin now. A placard at a candlelight vigil in memory of the departed rape victim read: ‘She is not dead, just taken to a place where rapes don’t happen’. But she leaves behind many women in a place where they can, and do, all too often.

A candlelight vigil in Kolkata. Photo: Getty
Photo: ASA
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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA