Why Starbucks can't dump its tax bill on the public

No company, even one as big as Starbucks, can simply decide how much profit it makes.

On Wednesday I received the most brilliantly headlined press release I've seen since (yes, this actually happened) the one announcing that god had returned to Earth, and was seeking corporate sponsorship:

'Starbucks are Bastards for not paying Tax in this Country', says Tyrrells Crisps and Chase Vodka Founder

The text of the statement, from founder William Chase, is disappointingly bereft of further expletives, but he does use other strong language. "Our hard earned money". "Patronising". "Laughable". "Theft". And this, remember, isn’t an activist speaking, it’s an entrepreneur (albeit one whose businesses find it rather harder to decide their own tax rate). The rage against corporate tax avoidance clearly goes way beyond the usual suspects.

But it's not universal. Some argue, in fact, that any attempt to minimise such avoidance will blow up in our face. With apologies both for singling her out, and for reducing her argument to one Tweet, here's libertarian blogger Charlotte Gore on Twitter last Thursday:

Starbucks board will have to make the money elsewhere. It's going to be the staff or the customers that ultimately pay.

This is an argument you hear quite a lot – that any attempt to close loopholes in the tax system will actually hurt the general public. That the £20 million tax Starbucks UK has now magnanimously decided to pay means £20 million of extra charges dumped onto the rest of us.

The problem is, it's nonsense.

Actions do have consequences, of course, and any attempt to squeeze a company probably will result in its attempting to recoup that money elsewhere. Starbucks doesn't answer to the public, it answers to its owners: whatever we may think of this fact, shareholder value will always be management’s first priority.

But the libertarian argument is nonsense, nonetheless. It's implicitly based on two dubious assumptions: that multinationals like Starbucks are like vengeful tribal gods, who can never be influenced, only placated; and that the state is utterly powerless before them.

Starbucks' board will try to recoup any extra taxes it pays elsewhere. But the key word there is try. They can jack up their prices, dumping the charge onto customers – but that, all the laws of economics says, would mean fewer sales, and so less profit.

They can lean on the wage bill, eating into paid lunch breaks and sick leave – are trying, in fact, to do just that. But we don't know how it'll play out. Bosses don’t give staff good working conditions out of the goodness of their hearts, but because it’s better for their bottom line. Worse staff performance, or the bad publicity generated by this latest crackdown, might end up costing the company more than it saves.

Then again, it might not. But the point remains: even the most powerful multinational doesn't operate in a vacuum. Managers may wish to dump its corporation tax bill onto its customers or staff. But they might have no choice but to pass it back to its shareholders.

No company, even one as big as Starbucks, can simply decide how much profit it makes – any more than it should decide how much tax it pays.

UK Uncut supporters protest outside a Starbucks coffee shop near Regent Street. Photograph: Getty Images.

Jonn Elledge edits the New Statesman's sister site CityMetric, and writes for the NS about subjects including politics, history and Daniel Hannan. You can find him on Twitter or Facebook.

Photo: Getty
Show Hide image

If only I could wangle a job in the John Lewis menswear department I’d get to say, “Suits you, sir”

I’m afraid I am going to have to stick to writing.

So now that I have made the news public that I am even deeper in the soup than I was when I started this column, various people – in fact, a far greater number than I had dared hope would – have expressed their support. Most notable, as far as I can tell, was Philip Pullman’s. That was decent of him. But the good wishes of people less in the public eye are just as warming to the heart.

Meanwhile, the question is still nagging away at me: what are you going to do now? This was the question my mother’s sisters would always ask her when a show she was in closed, and my gig might have been running for almost as long as The Mousetrap but hitherto the parallels with entertainment had eluded me.

“That’s show business,” she said to me, and for some reason that, too, is a useful comment. (I once saw a picture of a fairly well-known writer for page and screen dressed up, for a fancy-dress party, as a hot dog. The caption ran: “What? And give up show business?”)

Anyway, the funds dwindle, although I am busy enough to find that time does not weigh too heavily on my hands. The problem is that this work has either already been paid for or else is some way off being paid for, if ever, and there is little fat in the bank account. So I am intrigued when word reaches me, via the Estranged Wife, that another family member, who perhaps would prefer not to be identified, suggests that I retrain as a member of the shopfloor staff in the menswear department of John Lewis.

At first I thought something had gone wrong with my hearing. But the E W continued. The person who had made the suggestion had gone on to say that I was fairly dapper, could talk posh, and had the bearing, when it suited me, of a gentleman.

I have now thought rather a lot about this idea and I must admit that it has enormous appeal. I can just see myself. “Not the checked jacket, sir. It does not become sir. May I suggest the heather-mixture with the faint red stripe?”

In the hallowed portals of Jean Louis (to be said in a French accent), as I have learned to call it, my silver locks would add an air of gravitas, instead of being a sign of superannuation, and an invitation to scorn. I would also get an enormous amount of amusement from saying “Walk this way” and “Suits you, sir”.

Then there are the considerable benefits of working for the John Lewis Partnership itself. There is the famed annual bonus; a pension; a discount after three months’ employment; paid holiday leave; et cetera, et cetera, not to mention the camaraderie of my fellow workers. I have worked too long alone, and spend too much time writing in bed, nude, surrounded by empty packets of Frazzles and Dinky Deckers. (For those who are unfamiliar with the latter, a Dinky Decker is a miniature version of a Double Decker, which comes in a bag, cunningly placed by the tills of Sainsbury’s Locals, which is usually priced at a very competitive £1.)

I do some research. I learn from an independent website that a retail sales assistant can expect to make £7.91 an hour on average. This is somewhat less than what is considered the living wage in London, but maybe this is accounted for in the John Lewis flagship store in Oxford Street. It is, though, a full 6p an hour more than the living wage in the rest of the land. Let the good times roll!

At which point a sudden panic assails me: what if employment at that store is only granted to those of long and proven service? God, they might send me out to Brent Cross or somewhere. I don’t think I could stand that. I remember when Brent Cross Shopping Centre opened and thought to myself, even as a child, that this was my idea of hell. (It still is, though my concept of hell has broadened to include Westfield in Shepherd’s Bush.)

But, alas, I fear this tempting change of career is not to be. For one thing, I am probably too old to train now. By the time I will have been taught to everyone’s satisfaction how to operate a till or measure an inside leg, I will be only a few months, if that, from retirement age, and I doubt that even so liberal an employer as John Lewis would be willing to invest in someone so close to the finish line.

Also, I have a nasty feeling that it’s not all heather-mixture suits with (or without) the faint red stripe these days. The public demands other, less tasteful apparel.

So I’m afraid I am going to have to stick to writing.

Nicholas Lezard is a literary critic for the Guardian and also writes for the Independent. He writes the Down and Out in London column for the New Statesman.

This article first appeared in the 22 June 2017 issue of the New Statesman, The zombie PM

0800 7318496