Why Kelvin MacKenzie is wrong to diss the north

There's so much wrong with Kelvin MacKenzie's idea for a "Southern Party" that it's hard to know where to start.

Sometimes, you start a day with the best of intentions, and then someone ruins it all. I planned to spend today knitting, maybe doing some baking, planning for Christmas.

But no. Kelvin MacKenzie's been a dickhead, and so I plan to spend the next few hundred words informing him of exactly how much of a dickhead he is. 

You see, MacKenzie wants to start a "Southern Party", to help all those poor underrepresented millionaires in Kensington, Chelsea and Kent whose interests are so thoroughly ignored by the present political parties

There are so many things wrong with this article, I almost don't know where to start. Perhaps at the beginning. According to the article:

the hard-working, clever and creative people living in London and the South East who single-handedly are giving the rest of the nation a standard of living they can’t, or won’t, create for themselves.

Apparently this group is currently insufficiently represented, a source of positive growth for the economy as a whole, and in desperate need of help. Unlike these people. Obvs. 

Except, is it really obvious? Research published by the New Economics Foundation in 2009 showed that while bankers, advertising executives and accountants damage the economy, cleaners, child minders and bin-men create between £7 and £12 in the wider economy for every £1 that is spent on their services. I won't insult your intelligence by assuming you need me to cite research showing that cleaning, child minding and waste recycling are jobs that are distributed across the country, whilst banks, advertising agencies and accountants are overwhelmingly based in the south-east.

Somehow, this notion that high pay automatically correlates to a positive contribution to the wider economy just won't die. You would think that five years after the start of the great recession, the idea that those who are paid a lot of money might actually be wrecking the economy might have taken hold even a tiny little bit. Apparently not.

So much of media and governance is based in London that those of you based in the capital may not realise quite how much power and freedom you have. A start-up will find loans easier to obtain with a London address. Contacts are easier to make. Lobbying is easier. 

And there's that whole prejudice thing you don't have to deal with if you're based in the south. In the quote above, MacKenzie states that people in the south-east are creative. His obvious implication is that people elsewhere in the UK are not. Understandably, I object to his unfounded implication.

To take an example very local to me - when internet phenomenon Kickstarter launched in the UK, the first project to meet its funding goal was Sheffield-based Pimoroni. In the early years of the video games industry, Gremlin InteractiveSumo Digital and a host of smaller agencies turned Sheffield and the Don Valley into the Silicon Valley of the UK. Sheffield-based web design agency Technophobia pioneered internet banking by linking up with the Co-op to provide the UK's first internet bank, Smile.co.uk

As to MacKenzie's assertion that the south-east works harder than the rest of the country. I don't know that I can really take this seriously from someone in the middle class who is attacking a class whose very name is a testament to their hard work and dedication. 

I would love to be able to refer to a register of lobbyist and lobbying groups to show how disproportionately London-based businesses are able to influence government. Unfortunately, no such register exists.

Outside the south-east, we haven't forgotten that it was Londoners who lost Derby its train building industry. We haven't forgotten that it was London group-think that led the Coalition in it's early days to play the destruction of industrial and green technological progress for political gain with the cancellation of the Forgemasters loan.

And then he really gets his teeth in on the scroungers. Those who claim benefits. As Sarah Morrison outlined recently in the Independent, most benefit claimants are in work. In work and not being paid a living wage. Surely it doesn't take a genius to work out that if companies are using value-destroying accountants to minimise their tax bill, and paying starvation wages which must then be topped up by the government, then surely the scrounger label more properly applies to the companies, not those working for them.

The coalition and their allies are clinging to divide and rule as a central plank of their strategy. By informing us that our real enemy is our next door neighbour whose husband left her with three kids and rent arrears she didn't know were mounting, our former colleagues who didn't quite escape redundancy, the corner shop owner who couldn't afford an accountant to make sure his tax return was completed properly, they hope to distract us from the real enemy of a system past its time and a parasitic elite. 

I'm not distracted. I am angry that we have to have this fight again. But we will. 

I am not a Londoner. And for that, I am proud.

Fearless in the face of yarn, yet terrified of spiders, Charlie Hallam is a Sheffield blogger and activist. She can be found waffling about politics and yarn as @fearlessknits on Twitter.

London: not everything happens there, you know. Photograph: Getty Images

Fearless in the face of yarn, yet terrified of spiders, Charlie Hallam is a Sheffield blogger and activist. She can be found waffling about politics and yarn as @fearlessknits on Twitter.

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Meet the hot, funny, carefree Cool Mums – the maternal version of the Cool Girl

As new film Bad Moms reveals, what the cool girl is to the diet-obsessed prom queen, the cool mum is to the PTA harpy.

I suppose we should all be thankful. Time was when “mum’s night off” came in the form of a KFC value bucket. Now, with the advent of films such as Bad Moms – “from the gratefully married writers of The Hangover” – it looks as though mums are finally getting permission to cut loose and party hard.

This revelation could not come a moment too soon. Fellow mums, you know all those stupid rules we’ve been following? The ones where we think “god, I must do this, or it will ruin my precious child’s life”? Turns out we can say “sod it” and get pissed instead. Jon Lucas and Scott Moore said so.

I saw the trailer for Bad Moms in the cinema with my sons, waiting for Ghostbusters to start. Much as I appreciate a female-led comedy, particularly one that suggests there is virtue in shirking one’s maternal responsibilities, I have to say there was something about it that instantly made me uneasy. It seems the media is still set on making the Mommy Wars happen, pitching what one male reviewer describes as “the condescending harpies that run the PTA” against the nice, sexy mummies who just want to have fun (while also happening to look like Mila Kunis). It’s a set up we’ve seen before and will no doubt see again, and while I’m happy some attention is being paid to the pressures modern mothers are under, I sense that another is being created: the pressure to be a cool mum.

When I say “cool mum” I’m thinking of a maternal version of the cool girl, so brilliantly described in Gillian Flynn’s Gone Girl:

“Being the Cool Girl means I am a hot, brilliant, funny woman who adores football, poker, dirty jokes, and burping, who plays video games, drinks cheap beer, loves threesomes and anal sex, and jams hot dogs and hamburgers into her mouth like she’s hosting the world’s biggest culinary gang bang while somehow maintaining a size 2, because Cool Girls are above all hot.”

The cool girl isn’t like all the others. She isn’t weighed down by the pressures of femininity. She isn’t bothered about the rules because she knows how stupid they are (or at least, how stupid men think they are). She does what she likes, or at least gives the impression of doing so. No one has to feel guilty around the cool girl. She puts all other women, those uptight little princesses, to shame.

What the cool girl is to the diet-obsessed prom queen, the cool mum is to the PTA harpy. The cool mum doesn’t bore everyone by banging on about organic food, sleeping habits or potty training. Neither hyper-controlling nor obsessively off-grid, she’s managed to combine reproducing with remaining a well-balanced person, with interests extending far beyond CBeebies and vaccination pros and cons. She laughs in the face of those anxious mummies ferrying their kids to and from a multitude of different clubs, in between making  cupcakes for the latest bake sale and sitting on the school board. The cool mum doesn’t give a damn about dirty clothes or additives. After all, isn’t the key to happy children a happy mum? Perfection is for narcissists.

It’s great spending time with the cool mum. She doesn’t make you feel guilty about all the unpaid drudgery about which other mothers complain. She’s not one to indulge in passive aggression, expecting gratitude for all those sacrifices that no one even asked her to make. She’s entertaining and funny. Instead of fretting about getting up in time to do the school run, she’ll stay up all night, drinking you under the table. Unlike the molly-coddled offspring of the helicopter mum or the stressed-out kids of the tiger mother, her children are perfectly content and well behaved, precisely because they’ve learned that the world doesn’t revolve around them. Mummy’s a person, too.

It’s amazing, isn’t it, just how well this works out. Just as the cool girl manages to meet all the standards for patriarchal fuckability without ever getting neurotic about diets, the cool mum raises healthy, happy children without ever appearing to be doing any actual motherwork. Because motherwork, like dieting, is dull. The only reason any woman would bother with either of them is out of some misplaced sense of having to compete with other women. But what women don’t realise – despite the best efforts of men such as the Bad Moms writers to educate us on this score – is that the kind of woman who openly obsesses over her children or her looks isn’t worth emulating. On the contrary, she’s a selfish bitch.

For what could be more selfish than revealing to the world that the performance of femininity doesn’t come for free? That our female bodies are not naturally hairless, odourless, fat-free playgrounds? That the love and devotion we give our children – the very care work that keeps them alive – is not something that just happens regardless of whether or not we’ve had to reimagine our entire selves to meet their needs? No one wants to know about the efforts women make to perform the roles which men have decided come naturally to us. It’s not that we’re not still expected to be perfect partners and mothers. It’s not as though someone else is on hand to pick up the slack if we go on strike. It’s just that we’re also required to pretend that our ideals of physical and maternal perfection are not imposed on us by our position in a social hierarchy. On the contrary, they’re meant to be things we’ve dreamed up amongst ourselves, wilfully, if only because each of us is a hyper-competitive, self-centred mean girl at heart.

Don’t get me wrong. It would be great if the biggest pressures mothers faced really did come from other mothers. Alas, this really isn’t true. Let’s look, for instance, at the situation in the US, where Bad Moms is set. I have to say, if I were living in a place where a woman could be locked up for drinking alcohol while pregnant, where she could be sentenced to decades behind bars for failing to prevent an abusive partner from harming her child, where she could be penalised in a custody case on account of being a working mother – if I were living there, I’d be more than a little paranoid about fucking up, too. It’s all very well to say “give yourself a break, it’s not as though the motherhood police are out to get you”. Actually, you might find that they are, especially if, unlike Kunis’s character in Bad Moms, you happen to be poor and/or a woman of colour.

Even when the stakes are not so high, there is another reason why mothers are stressed that has nothing to do with pressures of our own making. We are not in need of mindfulness, bubble baths nor even booze (although the latter would be gratefully received). We are stressed because we are raising children in a culture which strictly compartmentalises work, home and leisure. When one “infects” the other – when we miss work due to a child’s illness, or have to absent ourselves to express breastmilk at social gatherings, or end up bringing a toddler along to work events – this is seen as a failure on our part. We have taken on too much. Work is work and life is life, and the two should never meet.

No one ever says “the separation between these different spheres – indeed, the whole notion of work/life balance – is an arbitrary construct. It shouldn’t be down to mothers to maintain these boundaries on behalf of everyone else.” Throughout human history different cultures have combined work and childcare. Yet ours has decreed that when women do so they are foolishly trying to “have it all”, ignoring the fact that no one is offering mothers any other way of raising children while maintaining some degree of financial autonomy. These different spheres ought to be bleeding into one another.  If we are genuinely interested in destroying hierarchies by making boundaries more fluid, these are the kind of boundaries we should be looking at. The problem lies not with identities – good mother, bad mother, yummy mummy, MILF – but with the way in which we understand and carry out our day-to-day tasks.

But work is boring. Far easier to think that nice mothers are held back, not by actual exploitation, but by meanie alpha mummies making up arbitrary, pointless rules. And yes, I’d love to be a bad mummy, one who stands up and says no to all that. Wouldn’t we all? I’d be all for smashing the matriarchy, if that were the actual problem here, but it’s not.

It’s not that mummies aren’t allowing each other to get down and party. God knows, we need it. It’s just that it’s a lot less fun when you know the world will still be counting on you to clear up afterwards.  

Glosswitch is a feminist mother of three who works in publishing.