Miliband uses new year message to counter the Tories' welfare myths

Labour leader's message challenges the stereotype of the welfare 'scrounger'.

The first big political event of the new year will be the Commons vote on the Welfare Uprating Bill, which will enshrine in law George Osborne's plan to increase benefits by just 1 per cent per annum for the next three years (well below the rate of inflation). Ed Miliband's new year message, which you can watch above, offers further evidence of how he intends to challenge the Conservatives' welfare myths. 

The Labour leader draws on a recent visit to a food bank to reject the stereotype of the welfare 'scrounger' presented by the Tories' recent campaign ads. He says: 

I also met some of the people using the food bank, some of them out of work and some of them in work.

The story that stuck with me the most was a man who told me his story he said: “I walked eleven miles to a job interview because I couldn’t afford the bus fare, I got the job then I walked eleven miles back," he was still looking for somewhere to live because he hadn’t got his first pay cheque and he was using the food bank.

Such a long way away from the normal stereotype you’d have about the people using food banks.

When Miliband raised the subject of food banks at the final PMQs of the year, some Conservatives accused him of painting an implausible picture of a Dickensian Britain of poverty and woe. But the Labour leader's decision to return to the subject shows that he believes the growth of food banks, which have increased six-fold in the last three years, is emblematic of all that has gone wrong with the UK economy. 

Perhaps the most striking line in Miliband's message is his assertion that "They want you to believe that we have a good government being let down by bad people. We don’t. We've got a bad government that is letting down the good people of this country." Given the propensity of some Tories (most notably the Britannia Unchained group of MPs) to blame Britain's declining economic fortunes on the indolence of its people, it's an argument that could begin to resonate. 

As the leader of a party which holds just 10 out of a possible 197 seats in the south outside of London, Miliband also repeats his declaration that one nation Labour is "a party of the private sector as well as the public sector, a party of south as well as north". But don't be surprised if you no longer hear the Labour leader refer to the "north-south divide". As today's Times (£) reports, a review of the party's performance in the south of England by former cabinet minister John Denham, who now serves as Miliband's PPS (and who recently blogged for The Staggers on Labour-Lib Dem relations), and Labour general secretary Iain McNicol has found that the phrase alienates southern voters.

Denham explains: "It used to be quite common to hear people talk about the north-south divide. If you think about that, the message is that everybody in the southern part is doing okay. If you use that language, it sounds as though you represent the northern bit. 

A classic mistake for the party for a long time was using that sort of language — and then wondering why people in the south didn’t think we were talking about them."

The phrase "one nation" appears no fewer than nine times in the five minute message. With an eye to the charge that his party's policy agenda remains ill-defined, Miliband promises "concrete" announcements in 2013 on areas "from business to education to welfare". If the Labour leader is to offer more than what David Miliband, writing in the New Statesman earlier this year, described as "defensive social democracy", he will need to fulfil that pledge in full.

Ed Miliband used the phrase "one nation" nine times in his new year message. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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Metro mayors can help Labour return to government

Labour champions in the new city regions can help their party at the national level too.

2017 will mark the inaugural elections of directly-elected metro mayors across England. In all cases, these mayor and cabinet combined authorities are situated in Labour heartlands, and as such Labour should look confidently at winning the whole slate.

Beyond the good press winning again will generate, these offices provide an avenue for Labour to showcase good governance, and imperatively, provide vocal opposition to the constraints of local government by Tory cuts.

The introduction of the Mayor of London in 2000 has provided a blueprint for how the media can provide a platform for media-friendly leadership. It has also demonstrated the ease that the office allows for attribution of successes to that individual and party – or misappropriated in context of Boris Bikes and to a lesser extent the London Olympics.

While without the same extent of the powers of the sui generis mayor of the capital, the prospect of additional metro-mayors provide an opportunity for replicating these successes while providing experience for Labour big-hitters to develop themselves in government. This opportunity hasn’t gone unnoticed, and after Sadiq Khan’s victory in London has shown that the role can grow beyond the limitations – perceived or otherwise - of the Corbyn shadow cabinet while strengthening team Labour’s credibility by actually being in power.

Shadow Health Secretary and former leadership candidate Andy Burnham’s announcement last week for Greater Manchester was the first big hitter to make his intention known. The rising star of Luciana Berger, another member of Labour’s health team, is known to be considering a run in the Liverpool City Region. Could we also see them joined by the juggernaut of Liam Byrne in the West Midlands, or next-generation Catherine McKinnell in the North East?

If we can get a pantheon of champions elected across these city regions, to what extent can this have an influence on national elections? These new metro areas represent around 11.5 million people, rising to over 20 million if you include Sadiq’s Greater London. While no doubt that is an impressive audience that our Labour pantheon are able to demonstrate leadership to, there are limitations. 80 of the 94 existing Westminster seats who are covered under the jurisdiction of the new metro-mayors are already Labour seats. While imperative to solidify our current base for any potential further electoral decline, in order to maximise the impact that this team can have on Labour’s resurgence there needs to be visibility beyond residents.

The impact of business is one example where such influence can be extended. Andy Burnham for example has outlined his case to make Greater Manchester the creative capital of the UK. According to the ONS about 150,000 people commute into Greater Manchester, which is two constituency’s worth of people that can be directly influenced by the Mayor of Greater Manchester.

Despite these calculations and similar ones that can be made in other city-regions, the real opportunity with selecting the right Labour candidates is the media impact these champion mayors can make on the national debate. This projects the influence from the relatively-safe Labour regions across the country. This is particularly important to press the blame of any tightening of belts in local fiscal policy on the national Tory government’s cuts. We need individuals who have characteristics of cabinet-level experience, inspiring leadership, high profile campaigning experience and tough talking opposition credentials to support the national party leadership put the Tory’s on the narrative back foot.

That is not to say there are not fine local council leaders and technocrats who’s experience and governance experience at vital to Labour producing local successes. But the media don’t really care who number two is, and these individuals are best serving the national agenda for the party if they support A-listers who can shine a bright spotlight on our successes and Tory mismanagement.

If Jeremy Corbyn and the party are able to topple the Conservatives come next election, then all the better that we have a diverse team playing their part both on the front bench and in the pantheon of metro-mayors. If despite our best efforts Jeremy’s leadership falls short, then we will have experienced leaders in waiting who have been able to afford some distance from the front-bench, untainted and able to take the party’s plan B forward.