Why is the left silent on the scourge of consumerism?

Labour must look beyond the politics of more and recognise that the good life cannot be bought off a shelf.

Did you do it – by accident or design? Did you manage to buy nothing on Buy Nothing Day last Saturday? What do you mean you didn’t know you it was Buy Nothing Day? Too busy Xmas shopping?

The idea that an issue can only be raised by dedicating one day out of 365 to it is just one indication of how we have become a consumer society.  Being a consumer society doesn’t mean that all we do is shop,  rather it suggests that knowing ourselves and others by what we consume is the prime way in which society now reproduces itself.  It is the dominant way of being, just as work once was, when we knew ourselves, and others, primarily as producers. We were what we did. Now we are what we buy.

I don’t know the ‘Buy Nothing Day’ people but I’m guessing the problem isn’t consumption per se. We have to consume to live. The problem is one of balance. What is the damage being done to us, our society and the planet by consuming too much? And the issue is not the inability of capitalism to balance its need for expanding profit and our individual, collective and environmental needs, capitalism can’t do balance. The problem is that our politicians have given up trying to secure that balance through regulation.

At one level who can blame them for not trying. Why would you even want to get people to vote against the seductive powers of shopping and the thrill of the till? The answer, when it’s the only form of compensation currently on offer, is not to tell them it's bad but to come up with a more seductive offer. If we tried that it might touch a chord. People know the rewards of turbo-consumption are only fleeting and ultimately unfulfilling. If they don’t, then Selfridges kindly remind them every year with their sale slogan "you want it, you buy it, you forget it". How kind of them to let us in on the joke, which is on us.

Even when you come up with what you hope to be a telling insight, to help people liberate them themselves from the high street of hell, the market cleverly co-opts it and comes with its own response – as it must if it is to successfully reproduce itself. So, when you offer the idea of the time to read a child a bed time story as a moment of non-commercialised freedom you have to contend with the company called Nursery Rhymes who offers an iPad app to read "with a child" so that you can be in the office or anywhere around the world. So you work, to earn, to buy the products to assuage the guilt because you are always working and never with your children. This is why capitalism is winning.

And then you try this clincher as an argument to stop shopping; no one dies wishing they had more things but that they had more time with the people they loved. Trump that capitalism! And of course they do. We go back to the iPad or rather the iTomb which gets placed in your headstone so that messages and memories can be eternally communicated.  Another pleasure you, of course, have to work for.  We don’t stand a chance.

Interestingly, the right seems more willing to act on the spread of at least the worst aspects of our consumer society than the left. Just this week, the government proposed a minimum alcohol price to restrict drink consumption, although the floor of 45p per unit is seen by many campaigners as too low. And it was Cameron, while in in opposition, who at least piped up about chocolate being sold at the counter of supermarkets to maximise child pester power and high street stores selling sexualized clothing to young girls, an issue I brought up last week. Small beer, I know, but it at least raises the issue.

The left is pretty silent on consumption. Social democracy is the politics of more – and the more in question is money and therefore spending power. Today ‘Labour’ is not about dignity or craft but raw consumption. Jobs, any jobs, are what matter. For many on the left, it seems enough is never enough, no matter how much consumerism tears society apart and threatens the basis of social democratic dreams.

Of course, in a time of austerity the fixation is growth, as we saw with the figures this week on the two million jump in those who are in work but feel underemployed and therefore are under-spending. But that desire to return to pre-crash ‘business as usual’ is misguided. Many of us have more clothes than we can wear and more food than we can eat – but work too hard and have too little time to do what we really want. Instead, the emphasis should be on two things; first sharing work more equally and therefore the material benefits and time that go with it. And second, help each other recognise that the good life cannot be bought off a shelf but created in our imagination and our mutual endeavours. There are many visions of the good society, said J.K.Galbraith, the treadmill is no one of them.   

So if you can, work less, so others can work more, on some days buy nothing – expect the New Statesman, of course. Otherwise buy less, buy better, but buy time, love, care, compassion, freedom and some control over your life and your society the only way you can – by doing it not as a consumer but as a citizen.

Neal Lawson's column appears weekly on The Staggers

Shoppers carying shopping bags on Oxford Street in London. Photograph: Getty Images.

Neal Lawson is chair of the pressure group Compass, which brings together progressives from all parties and none. His views on internal Labour matters are personal ones. 

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The Brexit Beartraps, #2: Could dropping out of the open skies agreement cancel your holiday?

Flying to Europe is about to get a lot more difficult.

So what is it this time, eh? Brexit is going to wipe out every banana planet on the entire planet? Brexit will get the Last Night of the Proms cancelled? Brexit will bring about World War Three?

To be honest, I think we’re pretty well covered already on that last score, but no, this week it’s nothing so terrifying. It’s just that Brexit might get your holiday cancelled.

What are you blithering about now?

Well, only if you want to holiday in Europe, I suppose. If you’re going to Blackpool you’ll be fine. Or Pakistan, according to some people...

You’re making this up.

I’m honestly not, though we can’t entirely rule out the possibility somebody is. Last month Michael O’Leary, the Ryanair boss who attracts headlines the way certain other things attract flies, warned that, “There is a real prospect... that there are going to be no flights between the UK and Europe for a period of weeks, months beyond March 2019... We will be cancelling people’s holidays for summer of 2019.”

He’s just trying to block Brexit, the bloody saboteur.

Well, yes, he’s been quite explicit about that, and says we should just ignore the referendum result. Honestly, he’s so Remainiac he makes me look like Dan Hannan.

But he’s not wrong that there are issues: please fasten your seatbelt, and brace yourself for some turbulence.

Not so long ago, aviation was a very national sort of a business: many of the big airports were owned by nation states, and the airline industry was dominated by the state-backed national flag carriers (British Airways, Air France and so on). Since governments set airline regulations too, that meant those airlines were given all sorts of competitive advantages in their own country, and pretty much everyone faced barriers to entry in others. 

The EU changed all that. Since 1994, the European Single Aviation Market (ESAM) has allowed free movement of people and cargo; established common rules over safety, security, the environment and so on; and ensured fair competition between European airlines. It also means that an AOC – an Air Operator Certificate, the bit of paper an airline needs to fly – from any European country would be enough to operate in all of them. 

Do we really need all these acronyms?

No, alas, we need more of them. There’s also ECAA, the European Common Aviation Area – that’s the area ESAM covers; basically, ESAM is the aviation bit of the single market, and ECAA the aviation bit of the European Economic Area, or EEA. Then there’s ESAA, the European Aviation Safety Agency, which regulates, well, you can probably guess what it regulates to be honest.

All this may sound a bit dry-

It is.

-it is a bit dry, yes. But it’s also the thing that made it much easier to travel around Europe. It made the European aviation industry much more competitive, which is where the whole cheap flights thing came from.

In a speech last December, Andrew Haines, the boss of Britain’s Civil Aviation Authority said that, since 2000, the number of destinations served from UK airports has doubled; since 1993, fares have dropped by a third. Which is brilliant.

Brexit, though, means we’re probably going to have to pull out of these arrangements.

Stop talking Britain down.

Don’t tell me, tell Brexit secretary David Davis. To monitor and enforce all these international agreements, you need an international court system. That’s the European Court of Justice, which ministers have repeatedly made clear that we’re leaving.

So: last March, when Davis was asked by a select committee whether the open skies system would persist, he replied: “One would presume that would not apply to us” – although he promised he’d fight for a successor, which is very reassuring. 

We can always holiday elsewhere. 

Perhaps you can – O’Leary also claimed (I’m still not making this up) that a senior Brexit minister had told him that lost European airline traffic could be made up for through a bilateral agreement with Pakistan. Which seems a bit optimistic to me, but what do I know.

Intercontinental flights are still likely to be more difficult, though. Since 2007, flights between Europe and the US have operated under a separate open skies agreement, and leaving the EU means we’re we’re about to fall out of that, too.  

Surely we’ll just revert to whatever rules there were before.

Apparently not. Airlines for America – a trade body for... well, you can probably guess that, too – has pointed out that, if we do, there are no historic rules to fall back on: there’s no aviation equivalent of the WTO.

The claim that flights are going to just stop is definitely a worst case scenario: in practice, we can probably negotiate a bunch of new agreements. But we’re already negotiating a lot of other things, and we’re on a deadline, so we’re tight for time.

In fact, we’re really tight for time. Airlines for America has also argued that – because so many tickets are sold a year or more in advance – airlines really need a new deal in place by March 2018, if they’re to have faith they can keep flying. So it’s asking for aviation to be prioritised in negotiations.

The only problem is, we can’t negotiate anything else until the EU decides we’ve made enough progress on the divorce bill and the rights of EU nationals. And the clock’s ticking.

This is just remoaning. Brexit will set us free.

A little bit, maybe. CAA’s Haines has also said he believes “talk of significant retrenchment is very much over-stated, and Brexit offers potential opportunities in other areas”. Falling out of Europe means falling out of European ownership rules, so itcould bring foreign capital into the UK aviation industry (assuming anyone still wants to invest, of course). It would also mean more flexibility on “slot rules”, by which airports have to hand out landing times, and which are I gather a source of some contention at the moment.

But Haines also pointed out that the UK has been one of the most influential contributors to European aviation regulations: leaving the European system will mean we lose that influence. And let’s not forget that it was European law that gave passengers the right to redress when things go wrong: if you’ve ever had a refund after long delays, you’ve got the EU to thank.

So: the planes may not stop flying. But the UK will have less influence over the future of aviation; passengers might have fewer consumer rights; and while it’s not clear that Brexit will mean vastly fewer flights, it’s hard to see how it will mean more, so between that and the slide in sterling, prices are likely to rise, too.

It’s not that Brexit is inevitably going to mean disaster. It’s just that it’ll take a lot of effort for very little obvious reward. Which is becoming something of a theme.

Still, we’ll be free of those bureaucrats at the ECJ, won’t be?

This’ll be a great comfort when we’re all holidaying in Grimsby.

Jonn Elledge edits the New Statesman's sister site CityMetric, and writes for the NS about subjects including politics, history and Brexit. You can find him on Twitter or Facebook.