Why is the left silent on the scourge of consumerism?

Labour must look beyond the politics of more and recognise that the good life cannot be bought off a shelf.

Did you do it – by accident or design? Did you manage to buy nothing on Buy Nothing Day last Saturday? What do you mean you didn’t know you it was Buy Nothing Day? Too busy Xmas shopping?

The idea that an issue can only be raised by dedicating one day out of 365 to it is just one indication of how we have become a consumer society.  Being a consumer society doesn’t mean that all we do is shop,  rather it suggests that knowing ourselves and others by what we consume is the prime way in which society now reproduces itself.  It is the dominant way of being, just as work once was, when we knew ourselves, and others, primarily as producers. We were what we did. Now we are what we buy.

I don’t know the ‘Buy Nothing Day’ people but I’m guessing the problem isn’t consumption per se. We have to consume to live. The problem is one of balance. What is the damage being done to us, our society and the planet by consuming too much? And the issue is not the inability of capitalism to balance its need for expanding profit and our individual, collective and environmental needs, capitalism can’t do balance. The problem is that our politicians have given up trying to secure that balance through regulation.

At one level who can blame them for not trying. Why would you even want to get people to vote against the seductive powers of shopping and the thrill of the till? The answer, when it’s the only form of compensation currently on offer, is not to tell them it's bad but to come up with a more seductive offer. If we tried that it might touch a chord. People know the rewards of turbo-consumption are only fleeting and ultimately unfulfilling. If they don’t, then Selfridges kindly remind them every year with their sale slogan "you want it, you buy it, you forget it". How kind of them to let us in on the joke, which is on us.

Even when you come up with what you hope to be a telling insight, to help people liberate them themselves from the high street of hell, the market cleverly co-opts it and comes with its own response – as it must if it is to successfully reproduce itself. So, when you offer the idea of the time to read a child a bed time story as a moment of non-commercialised freedom you have to contend with the company called Nursery Rhymes who offers an iPad app to read "with a child" so that you can be in the office or anywhere around the world. So you work, to earn, to buy the products to assuage the guilt because you are always working and never with your children. This is why capitalism is winning.

And then you try this clincher as an argument to stop shopping; no one dies wishing they had more things but that they had more time with the people they loved. Trump that capitalism! And of course they do. We go back to the iPad or rather the iTomb which gets placed in your headstone so that messages and memories can be eternally communicated.  Another pleasure you, of course, have to work for.  We don’t stand a chance.

Interestingly, the right seems more willing to act on the spread of at least the worst aspects of our consumer society than the left. Just this week, the government proposed a minimum alcohol price to restrict drink consumption, although the floor of 45p per unit is seen by many campaigners as too low. And it was Cameron, while in in opposition, who at least piped up about chocolate being sold at the counter of supermarkets to maximise child pester power and high street stores selling sexualized clothing to young girls, an issue I brought up last week. Small beer, I know, but it at least raises the issue.

The left is pretty silent on consumption. Social democracy is the politics of more – and the more in question is money and therefore spending power. Today ‘Labour’ is not about dignity or craft but raw consumption. Jobs, any jobs, are what matter. For many on the left, it seems enough is never enough, no matter how much consumerism tears society apart and threatens the basis of social democratic dreams.

Of course, in a time of austerity the fixation is growth, as we saw with the figures this week on the two million jump in those who are in work but feel underemployed and therefore are under-spending. But that desire to return to pre-crash ‘business as usual’ is misguided. Many of us have more clothes than we can wear and more food than we can eat – but work too hard and have too little time to do what we really want. Instead, the emphasis should be on two things; first sharing work more equally and therefore the material benefits and time that go with it. And second, help each other recognise that the good life cannot be bought off a shelf but created in our imagination and our mutual endeavours. There are many visions of the good society, said J.K.Galbraith, the treadmill is no one of them.   

So if you can, work less, so others can work more, on some days buy nothing – expect the New Statesman, of course. Otherwise buy less, buy better, but buy time, love, care, compassion, freedom and some control over your life and your society the only way you can – by doing it not as a consumer but as a citizen.

Neal Lawson's column appears weekly on The Staggers

Shoppers carying shopping bags on Oxford Street in London. Photograph: Getty Images.

Neal Lawson is chair of the pressure group Compass and author of the book All Consuming.

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As children face a mental health crisis, should schools take the lead in fighting it?

There is a crisis affecting the mental health of England's young people. As Children’s Mental Health Week gets underway, the government must put schools at the heart of mental health services.

Three children in every classroom have a diagnosable mental health condition. Half of these are conduct (behavioural) disorders, while one third are emotional disorders such as stress, anxiety and depression, which often becomes outwardly apparent through self-harm. There was a staggering 52 per cent jump in hospital admissions for children and young people who had self-harmed between 2009 and 2015.

Schools and teachers have consistently reported the scale of the problem since 2009. Last year, over half of teachers reported that more of their pupils experience mental health problems than in the past. But teachers also consistently report how ill-equipped they feel to meet pupils’ mental health needs, and often cite a lack of training, expertise and support from NHS services.

Part of the reason for the increased pressure on schools is that there are now fewer ‘early intervention’ and low-level mental health services based in the community. Cuts to local authority budgets since 2010 have resulted in significant erosion of these services, despite strong evidence of their effectiveness in reducing escalation and crises further down the line. According to the parliamentary Health Select Committee, this has led specialist child and adolescent mental health services (CAMHS) to become inundated with more severe and complex cases that have been allowed to escalate through a lack of early treatment.

This matters.  Allowing the mental health of children and young people to deteriorate to this extent will prevent us from creating a healthy, happy, economically productive society.

So what part should schools play in government’s response?

During the last parliament, the government played down the role of schools in meeting pupils’ mental health and wider emotional needs. Michael Gove, during his tenure as education secretary, made a conscious decision to move away from the Every Child Matters framework, which obliged local authorities to work with schools and health services to improve the ‘physical and mental wellbeing’ of all children in their local area. He argued that schools policy needed to focus more heavily on academic outcomes and educational rigour, and references to children’s wellbeing were removed from the Ofsted framework. This created a false dichotomy between academic standards and pupils’ mental health - why can’t a school promote both?

But since Gove was replaced by Nicky Morgan, a new window of opportunity for meaningful reform has opened. Following her appointment in 2014, Morgan has called on schools to promote resilience and protect pupil’s mental health when problems first arise. The Department for Education has made tentative steps in this direction, publishing advice on counselling in schools and announcing a new pilot scheme to link schools with NHS services.

However, much more needs to be done.

The only way to break the pressures on both mental health services and schools is to reinvest in early intervention services of the kind that local authorities and the NHS have been forced to cut over the last few years. But this time around there should be one major difference – there is a compelling case that services should be based largely inside schools.

There are strong arguments for why schools are best placed to provide mental health services. Schools see young people more than any other service, giving them a unique ability to get to hard-to-reach children and young people and build meaningful relationships with them over time. Studies have shown that children and young people largely prefer to see a counsellor in school rather than in an outside environment, and attendance rates for school-based services such as those provided by the charity Place2Be are often better than those for CAMHS. Young people have reported that for low-level conditions such as stress and anxiety, a clinical NHS setting can sometimes be daunting and off-putting.

There are already examples of innovative schools which combine mental health and wellbeing provision with a strong academic curriculum. For example, School 21 in East London dedicates 2.5 hours per week to wellbeing, creating opportunities for pastoral staff to identify problems as early as possible.

There is a huge opportunity for Nicky Morgan – as well as Labour’s shadow mental health minister Luciana Berger – to call for schools to be placed at the heart of a reconstructed early intervention infrastructure.

This will, though, require a huge cultural shift. Politicians, policymakers, commissioners and school leaders must be brave enough to make the leap in to reimagining schools as providers of health as well as education services.

Craig Thorley is a research fellow at IPPR, where he leads work on mental health. Follow him @craigjthorley