Why is the left silent on the scourge of consumerism?

Labour must look beyond the politics of more and recognise that the good life cannot be bought off a shelf.

Did you do it – by accident or design? Did you manage to buy nothing on Buy Nothing Day last Saturday? What do you mean you didn’t know you it was Buy Nothing Day? Too busy Xmas shopping?

The idea that an issue can only be raised by dedicating one day out of 365 to it is just one indication of how we have become a consumer society.  Being a consumer society doesn’t mean that all we do is shop,  rather it suggests that knowing ourselves and others by what we consume is the prime way in which society now reproduces itself.  It is the dominant way of being, just as work once was, when we knew ourselves, and others, primarily as producers. We were what we did. Now we are what we buy.

I don’t know the ‘Buy Nothing Day’ people but I’m guessing the problem isn’t consumption per se. We have to consume to live. The problem is one of balance. What is the damage being done to us, our society and the planet by consuming too much? And the issue is not the inability of capitalism to balance its need for expanding profit and our individual, collective and environmental needs, capitalism can’t do balance. The problem is that our politicians have given up trying to secure that balance through regulation.

At one level who can blame them for not trying. Why would you even want to get people to vote against the seductive powers of shopping and the thrill of the till? The answer, when it’s the only form of compensation currently on offer, is not to tell them it's bad but to come up with a more seductive offer. If we tried that it might touch a chord. People know the rewards of turbo-consumption are only fleeting and ultimately unfulfilling. If they don’t, then Selfridges kindly remind them every year with their sale slogan "you want it, you buy it, you forget it". How kind of them to let us in on the joke, which is on us.

Even when you come up with what you hope to be a telling insight, to help people liberate them themselves from the high street of hell, the market cleverly co-opts it and comes with its own response – as it must if it is to successfully reproduce itself. So, when you offer the idea of the time to read a child a bed time story as a moment of non-commercialised freedom you have to contend with the company called Nursery Rhymes who offers an iPad app to read "with a child" so that you can be in the office or anywhere around the world. So you work, to earn, to buy the products to assuage the guilt because you are always working and never with your children. This is why capitalism is winning.

And then you try this clincher as an argument to stop shopping; no one dies wishing they had more things but that they had more time with the people they loved. Trump that capitalism! And of course they do. We go back to the iPad or rather the iTomb which gets placed in your headstone so that messages and memories can be eternally communicated.  Another pleasure you, of course, have to work for.  We don’t stand a chance.

Interestingly, the right seems more willing to act on the spread of at least the worst aspects of our consumer society than the left. Just this week, the government proposed a minimum alcohol price to restrict drink consumption, although the floor of 45p per unit is seen by many campaigners as too low. And it was Cameron, while in in opposition, who at least piped up about chocolate being sold at the counter of supermarkets to maximise child pester power and high street stores selling sexualized clothing to young girls, an issue I brought up last week. Small beer, I know, but it at least raises the issue.

The left is pretty silent on consumption. Social democracy is the politics of more – and the more in question is money and therefore spending power. Today ‘Labour’ is not about dignity or craft but raw consumption. Jobs, any jobs, are what matter. For many on the left, it seems enough is never enough, no matter how much consumerism tears society apart and threatens the basis of social democratic dreams.

Of course, in a time of austerity the fixation is growth, as we saw with the figures this week on the two million jump in those who are in work but feel underemployed and therefore are under-spending. But that desire to return to pre-crash ‘business as usual’ is misguided. Many of us have more clothes than we can wear and more food than we can eat – but work too hard and have too little time to do what we really want. Instead, the emphasis should be on two things; first sharing work more equally and therefore the material benefits and time that go with it. And second, help each other recognise that the good life cannot be bought off a shelf but created in our imagination and our mutual endeavours. There are many visions of the good society, said J.K.Galbraith, the treadmill is no one of them.   

So if you can, work less, so others can work more, on some days buy nothing – expect the New Statesman, of course. Otherwise buy less, buy better, but buy time, love, care, compassion, freedom and some control over your life and your society the only way you can – by doing it not as a consumer but as a citizen.

Neal Lawson's column appears weekly on The Staggers

Shoppers carying shopping bags on Oxford Street in London. Photograph: Getty Images.

Neal Lawson is chair of the pressure group Compass, which brings together progressives from all parties and none. His views on internal Labour matters are personal ones. 

Photo: Getty
Show Hide image

We know what Donald Trump's presidency will look like - and it's terrifying

The direction of America's 45th president plans to take is all too clear.

Welcome to what we may one day describe as the last day of the long 20th century.

“The Trump Era: The Decline of the Great Republic” is our cover story. “Now the world holds its breath” is the Mirror’s splash, “Protesters mass ahead of Trump's presidency” is the Times’, while the Metro opts to look back at America’s departing 44th President: “Farewell Mr President” sighs their frontpage.

Of today’s frontpages, i best captures the scale of what’s about to happen: “The day the world changes”. And today’s FT demonstrates part of that change: “Mnuchin backs 'long-term' strong dollar after mixed Trump signals”. The President-Elect (and sadly that’s the last time I’ll be able to refer to Trump in that way) had suggested that the dollar was overvalued, statements that his nominee for Treasury Secretary has rowed back on.

Here’s what we know about Donald Trump so far: that his major appointments split into five groups: protectionists, white nationalists, conservative ideologues,  his own family members, and James Mattis, upon whom all hope that this presidency won’t end in global catastrophe now rests.  Trump has done nothing at all to reassure anyone that he won’t use the presidency to enrich himself on a global scale. His relationship with the truth remains just as thin as it ever was.

Far from “not knowing what Trump’s presidency will look like”, we have a pretty good idea: at home, a drive to shrink the state, and abroad, a retreat from pro-Europeanism and a stridently anti-China position, on trade for certain and very possibly on Taiwan as well.

We are ending the era of the United States as a rational actor and guarantor of a degree of global stability, and one in which the world’s largest hegemon behaves as an irrational actor and guarantees global instability.

The comparison with Brexit perhaps blinds many people to the scale of the change that Trump represents. The very worst thing that could happen after Brexit is that we become poorer.  The downside of Trump could be that we look back on 1989 to 2017 as the very short 21st century.

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to British politics.