Phillip Schofield's List shows the danger of treating internet rumours as news

Sometimes big stories can be ignored by news organisations because there is corruption, and sometimes because they simply can’t be stood up. So when did we start putting so much trust in Twitter rumours and David Icke?

“It took a momentary, cursory glance at the internet,” said Phillip Schofield, explaining the list of suspected paedophiles he handed over to David Cameron yesterday.

Schofield’s List made good television, as the presenter dramatically handed over the names on a This Morning branded card. But it didn’t make sense. And it wasn’t good journalism.

This was the moment when internet rumours and "cursory glances" became good enough. What did it achieve, this handing over of names from a few websites? It didn’t tell Cameron anything he didn’t already know; but it did make This Morning the biggest story of the day.

In the fallout from the Jimmy Savile revelations, there’s been a growing hubbub about suspected paedophile stories. There are several strands: delving into the murky past of light entertainers; looking at the sinister-sounding connections between Savile, the police and powerful people; and occasionally tying everything together into a giant conspiracy.

Normally rational internet folk have been linking to the likes of David Icke, suggesting that a man with an outlandishly unrealistic worldview could be near to the truth with this particular conspiracy theory. Names of former Prime Ministers have been dragged up and linked to paedophilia. Former ministers have been accused. Links to freemasonry, serial killers and the occult have been made. It is an overwhelming, astonishing story, if true.

If true.

But where is the evidence, the real evidence?  

Newsnight’s report began the latest deluge, though it was not directly responsible for it. However, the existence of the programme escalated the obscene guessing games which had previously focused on Savile’s entertainment contemporaries, and switched the focus to politicians.

At the heart of the report was an earnest attempt to establish what had been going on in care homes, and sensitive interviews with survivors. But that must now be seen in the light of today’s mistaken identity story in the Guardian – which is not an attack on the victim at the heart of the story, or a "rowing back" from the investigation, but an attempt to ascertain facts. Facts are all that we as consumers have to go on, and it’s vital that those broadcasters and old media that we still trust value them as deeply as possible.

If we are not careful, the facts recede into the distance amid all the lurid speculation and rumour. A "momentary, cursory glance at the internet" brings up all kinds of accusations: the bizarre, wrong, lying, deliberately smearing and occasionally correct.

Sometimes big stories can be ignored by news organisations because there is corruption, and sometimes because they simply can’t be stood up. Sometimes names are not made public – not out of deference to powerful perpetrators, but because there’s not enough evidence.

All the speculation diminishes the kernel of the story, which is that many people who have been horribly exploited and abused are finding the confidence to come forward. It is right that they are not disbelieved, and it is right that the way in which previous allegations were dealt with should be investigated; but it doesn’t necessarily follow that there was a massive cover-up. Nor does it follow that every single allegation is true, regardless of evidence. Perhaps some confusion arises when readers and viewers don’t realise that you can say what you like about the dead, but not about the living.

Now, more than ever, we need our traditional news outlets to be absolutely certain before they publish or broadcast, given the mass of wrong and misleading information out there. It’s what we as readers and viewers deserve, and should demand as a minimum standard. If we don’t, there will be no difference between "a cursory glance on the internet" and news.

The moment when Phillip Schofield handed David Cameron the list on This Morning.
Patrolling the murkier waters of the mainstream media
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Why is it called Storm Doris? The psychological impact of naming a storm

“Homes being destroyed and lives being lost shouldn’t be named after any person.”

“Oh, piss off Doris,” cried the nation in unison this morning. No, it wasn't that everyone's local cantankerous old lady had thwacked our ankles with her stick. This is a different, more aggressive Doris. Less Werther’s, more extreme weathers. Less bridge club, more bridge collapse.

This is Storm Doris.

A storm that has brought snow, rain, and furious winds up to 94mph to parts of the UK. There are severe weather warnings of wind, snow and ice across the entire country.

But the real question here is: why is it called that? And what impact does the new Met Office policy of naming storms have on us?

Why do we name storms?

Storm Doris is the latest protagonist in the Met Office’s decision to name storms, a pilot scheme introduced in winter 2015/16 now in its second year.

The scheme was introduced to draw attention to severe weather conditions in Britain, and raise awareness of how to prepare for them.

How do we name storms?

The Name our Storms initiative invites the public to suggest names for storms. You can do this by tweeting the @metoffice using the #nameourstorms hashtag and your suggestion, through its Facebook page, or by emailing them.

These names are collated along with suggestions from Met Éireann and compiled into a list. These are whittled down into 21 names, according to which were most suggested – in alphabetical order and alternating between male and female names. This is done according to the US National Hurricane Naming convention, which excludes the letters Q, U, X, Y and Z because there are thought to be too few common names beginning with these letters.

They have to be human names, which is why suggestions in this list revealed by Wired – including Apocalypse, Gnasher, Megatron, In A Teacup (or Ena Tee Cup) – were rejected. The Met Office received 10,000 submissions for the 2016/17 season. According to a spokesperson, a lot of people submit their own names.

Only storms that could have a “medium” or “high” wind impact in the UK and Ireland are named. If there are more than 21 storms in a year, then the naming system starts from Alpha and goes through the Greek alphabet.

The names for this year are: Angus (19-20 Nov ’16), Barbara (23-24 Dec 2016), Conor (25-26 Dec 2016), Doris (now), Ewan, Fleur, Gabriel, Holly, Ivor, Jacqui, Kamil, Louise, Malcolm, Natalie, Oisín, Penelope, Robert, Susan, Thomas, Valerie and Wilbert.

Why does this violent storm have the name of an elderly lady?

Doris is an incongruous name for this storm, so why was it chosen? A Met Office spokesperson says they were just at that stage in their list of names, and there’s no link between the nature of the storm and its name.

But do people send cosy names for violent weather conditions on purpose? “There’s all sorts in there,” a spokesperson tells me. “People don’t try and use cosy names as such.”

What psychological impact does naming storms have on us?

We know that giving names to objects and animals immediately gives us a human connection with them. That’s why we name things we feel close to: a pet owner names their cat, a sailor names their boat, a bore names their car. We even name our virtual assistants –from Microsoft’s Clippy to Amazon’s Alexa.

This gives us a connection beyond practicality with the thing we’ve named.

Remember the response of Walter Palmer, the guy who killed Cecil the Lion? “If I had known this lion had a name and was important to the country or a study, obviously I wouldn’t have taken it,” he said. “Nobody in our hunting party knew before or after the name of this lion.”

So how does giving a storm a name change our attitude towards it?

Evidence suggests that we take it more seriously – or at least pay closer attention. A YouGov survey following the first seven named storms in the Met Office’s scheme shows that 55 per cent of the people polled took measures to prepare for wild weather after hearing that the oncoming storm had been named.

“There was an immediate acceptance of the storm names through all media,” said Gerald Fleming, Head of Forecasting at Met Éireann, the Irish metereological service. “The severe weather messages were more clearly communicated.”

But personalising a storm can backfire. A controversial US study in 2014 by PNAC (Proceedings of the National Academy of Sciences) claimed that hurricanes with female names lead to higher death tolls – the more “feminine” the name, like Belle or Cindy, the higher the death toll. This is not because female names are attached to more severe storms; it is reportedly because people take fewer steps to prepare for storms with names they perceive to be unintimidating or weak.

“In judging the intensity of a storm, people appear to be applying their beliefs about how men and women behave,” Sharon Shavitt, a co-author of the study, told the FT at the time. “This makes a female-named hurricane . . . seem gentler and less violent.”

Names have social connotations, and affect our subconscious. Naming a storm can raise awareness of it, but it can also affect our behaviour towards it.

What’s it like sharing a name with a deadly storm?

We should also spare a thought for the impact sharing a name with a notorious weather event can have on a person. Katrina Nicholson, a nurse who lives in Glasgow, says it was “horrible” when the 2005 hurricane – one of the fifth deadliest ever in the US – was given her name.

“It was horrible having something so destructive associated with my name. Homes being destroyed and lives being lost shouldn’t be named after any person,” she tells me over email. “I actually remember at the time meeting an American tourist on a boat trip in Skye and when he heard my name he immediately linked it to the storm – although he quickly felt guilty and then said it was a lovely name! I think to this day there will be many Americans who hate my name because of it.”

Anoosh Chakelian is senior writer at the New Statesman.