If you're desperate to torture Nadine Dorries on TV, what does that say about you?

Why we should feel sorry for the Conservative MP.

Feeling sorry for Nadine Dorries is not going to be popular view, but I suspect the next week is going to showcase some not very attractive facets of the mob mentality that sometimes arises around these reality TV shows. Almost 10 years ago, Channel 4 had to get in extra security when Adele left Big Brother. Why? Because people thought that she had been a bit two-faced and there was such over-the-top hatred towards her, fuelled by the tabloid press.Then the same papers fuelled hatred towards Jade Goody by depicting her as a pig, starting off the rollercoaster that saw them make her, break her and finally raise her to virtual sainthood before her premature death from cancer in 2009.

I do watch I'm a Celebrity. It can be quite compelling. It actually changed my opinion of Liberal Democrat Brian Paddick. His series was a classic, though, with George Takei, Martina Navratilova and Esther Rantzen providing much amusement and quality banter. Brian was not in my good books because he'd criticised his 2008 London mayoral campaign team, led by my friend Andrew Reeves, in the press. He later learned his lesson, recognised that he had been a bit of a diva and went on to fight a very good campaign in the same role this year. However, in 2008, I have to admit, not to my credit, that a huge motivation for tuning in was to see him get covered in beasties and eat unmentionables.

Now, there comes a point, though, if a person is showing real distress, that enjoying their discomfort goes from being not very nice to inappropriate or even unacceptable. In the first week, viewers can choose who does the bush tucker trials, where a celebrity goes through an extremely unpleasant experience, usually involving bugs and beasties, to earn meals for everyone else. The viewers inevitably choose the people who are most scared. Last year it was Sinitta, or occasionally Antony Cotton. It's been Jordan and Gillian McKeith in the past. If someone has had to have oxygen because they are so scared, then it would never occur to me to pick up the phone  to put them through it again. There comes a time when, however much they're being paid, however self-inflicted it all is, putting them through actual suffering is not nice.

I think we can guess who'll be voted to do all the trials this week. Nadine Dorries, the controversial Tory MP who's abandoned her constituents so she can lecture us all about abortion from around the camp fire, has, in my view, no redeeming features. The one bad consequence of the Liberal Democrats voting against the boundary changes is that her constituency will remain in existence. She has therefore had a pretty major reward for her bad behaviour in voting against Lords reform.

In my view, Nadine should not have agreed to take part in this programme. For an MP to be out of the country and uncontactable for three weeks purely to take part in a TV show is not on. There are obviously times when MPs have to take  extended spells out of Westminster. They're human beings and subject to the same crises in terms of illness or caring for sick relatives that we all go through and we'd take time off for. People have sympathy with that. They are less likely to understand an indulgent ego trip, done without consulting anyone, which will benefit nobody but Nadine. I'm sure she sees a future for herself as a Christine Hamilton type, rehabilitated by reality TV almost to national treasure status. Well, that worked so well for Lembit when he did it after losing his seat in 2010. And as Chief Whip Alistair Carmichael pointed out in his inimitable style this week:
 

If Nadine struggles in the jungle, I won't be wasting too much of my energy feeling sorry for her, but I don't think it is to anyone's credit if they take pleasure in actual suffering of another human being, no matter how self indulgent, self inflicted or insignificant in the scheme of things it is.

I am maybe being a bit soft here - but then I can't imagine that, had I lived in an earlier time, that I'd have had much truck with throwing things at people who'd been put in the stocks. These reality shows can sometimes be the modern day equivalent.

Caron Lindsay is a Lib Dem activist and blogger. This post originally appeared on her blog here. You can find her on Twitter as @caronmlindsay

Nadine Dorries in a publicity shot for "I'm a Celebrity, Get Me Out of Here". Photograph: ITV
Photo: Getty
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Labour's dilemma: which voters should it try to add to its 2017 coalition?

Should the party try to win over 2017 Conservatives, or people who didn't vote?

Momentum’s latest political advert is causing a splash on the left and the right.

One of the underreported trends of 2016 was that British political parties learnt how to make high-quality videos at low-cost, and Momentum have been right at the front of that trend.

This advert is no exception: an attack that captures and defines its target and hits it expertly. The big difference is that this video doesn't attack the Conservative Party – it attacks people who voted for the Conservative Party.

Although this is unusual in political advertising, it is fairly common in regular advertising. The reason why so many supermarket adverts tend to feature a feckless dad, an annoying clutch of children and a switched-on mother is that these companies believe that their target customer is not the feckless father or the children, but the mother.

The British electorate could, similarly, be thought of as a family. What happened at the last election is that Labour won votes of the mum, who flipped from Conservative to Labour, got two of the children to vote for the first time (but the third stayed home), but fell short because the dad, three of the grandparents, and an aunt backed the Conservatives. (The fourth, disgusted by the dementia tax, decided to stay at home.)

So the question for the party is how do they do better next time. Do they try to flip the votes of Dad and the grandparents? Or do they focus on turning out that third child?

What Momentum are doing in this video is reinforcing the opinions of the voters Labour got last time by mocking the comments they’ll hear round the dinner table when they go to visit their parents and grandparents. Their hope is that this gets that third child out and voting next time. For a bonus, perhaps that aunt will sympathise with the fact her nieces and nephews, working in the same job, in the same town, cannot hope to get on the housing ladder as she did and will switch her vote from Tory to Labour. 

(This is why, if, as Toby Young and Dan Hodges do, you see the video as “attacking Labour voters”, you haven’t quite got the target of the advert or who exactly voted Labour last time.)

That could be how messages like this work for Labour at the next election. But the risk is that Mum decides she quite likes Dad and switches back to the Conservatives – or  that the second child is turned off by the negativity. And don’t forget the lingering threat that now the dementia tax is dead and gone, all four grandparents will turn out for the Conservatives next time. 

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to domestic and global politics.