How much would Miliband's living wage plans actually change?

"Naming and shaming" employers who don't pay the living wage is likely to have disappointing results.

Labour says it would "name and shame" employers that don’t pay all their workers a living wage – the income a person needs to be able to afford a basic standard of living. But how shaming would inclusion on Miliband's list of offenders be? Employers on it wouldn’t exactly stand out: KPMG calculates that one in five UK workers are not paid a living wage, which stands at £7.45, or £8.55 in London.

That makes for safety in numbers, and with low wages heavily concentrated in certain sectors – 70 per cent of cleaners, waiters, and kitchen staff are paid less than the recommended rate – the competitors of affected companies would be even less likely to pay the wage, keeping the pressure to change low.

Miliband’s pledge recalls the strategy of anti-tax-avoidance protest group UK Uncut, which drew attention to high profile companies that avoided large sums of tax, in the hope of shaming them into paying more. The campaign succeeded in raising the issue up the political agenda – but corporate tax avoidance is still rife, and there have so far been no major public reversals by their targets: at the height of the protests last year, companies like Vodafone reported record profits, whilst spokespeople simply repeat that they are following the law.

One aim of UK Uncut was to urge politicians to act on the issue and change the law, but as a politician himself, Miliband’s approach to low pay seems somewhat confused. Low paid workers may well also ask why Labour needs to be in government to do what a small campaign group did with a Twitter account and a lot of time on their hands.

UK Uncut also had the advantage of focusing its fire on specific, high profile offenders. But if a Labour government were to target specific companies to get high-profile results, they'd be likely to fall foul of EU state aid regulations: governments are strictly forbidden from picking on certain companies, or offering an "advantage in any form whatsoever conferred on a selective basis to undertakings by national public authorities".

The "name and shame" approach could even be embarrassing for Labour, which doesn’t have a spotless record on the living wage itself. Relying on negative media coverage and civil society to do the job could end up with the party turning its fire on itself. The party’s longest serving living Prime Minister only recently signed up to paying his staff the bare minimum wage, and Tony Blair, among others, would be one of those shamed for not paying the living rate if the proposals were comprehensively implemented.

If Labour is serious about workers earning a living wage then it will probably find the results of its flirtation with business voluntarism disappointing. The actions of companies are ultimately guided by the profit motive and shareholder value, and recent history suggests that activism can rarely, by itself, create corporate social responsibility out of thin air.

Ed Miliband is campaigning for companies to pay the living wage, currently £7.45 an hour. Photograph: Getty Images.

Jon Stone is a political journalist. He tweets as @joncstone.

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If Seumas Milne leaves Jeremy Corbyn, he'll do it on his own terms

The Corbynista comms chief has been keeping a diary. 

It’s been a departure long rumoured: Seumas Milne to leave post as Jeremy Corbyn’s director of communications and strategy to return to the Guardian.

With his loan deal set to expire on 20 October, speculation is mounting that he will quit the leader’s office. 

Although Milne is a key part of the set-up – at times of crisis, Corbyn likes to surround himself with long-time associates, of whom Milne is one – he has enemies within the inner circle as well. As I wrote at the start of the coup, there is a feeling among Corbyn’s allies in the trade unions and Momentum that the leader’s offfice “fucked the first year and had to be rescued”, with Milne taking much of the blame. 

Senior figures in Momentum are keen for him to be replaced, while the TSSA, whose general secretary, Manuel Cortes, is one of Corbyn’s most reliable allies, is said to be keen for their man Sam Tarry to take post in the leader’s office on a semi-permanent basis. (Tarry won the respect of many generally hostile journalists when he served as campaign chief on the Corbyn re-election bid.) There have already been personnel changes at the behest of Corbyn-allied trade unions, with a designated speechwriter being brought in.

But Milne has seen off the attempt to remove him, with one source saying his critics had been “outplayed, again” and that any new hires will be designed to bolster, rather than replace Milne as comms chief. 

Milne, however, has found the last year a trial. I am reliably informed that he has been keeping a diary and is keen for the full story of the year to come out. With his place secure, he could leave “with his head held high”, rather than being forced out by his enemies and made a scapegoat for failures elsewhere, as friends fear he has been. The contents of the diary would also allow him to return in triumph to The Guardian rather than slinking back. 

So whether he decides to remain in the Corbyn camp or walk away, the Milne effect on Team Corbyn is set to endure.

 

Stephen Bush is special correspondent at the New Statesman. He usually writes about politics.