The Tories are in danger of appearing complacent over child benefit cuts

Even if the majority of voters support the policy, those who don't could yet hurt the Tories.

In a bid to assuage Tory MPs fearful that the child benefit cuts could be their 10p tax moment, the Conservatives have released new private polling showing that the overwhelming majority of voters support the policy, including those who will lose out. The party's survey, conducted by Populus (and reportedly commissioned by George Osborne), found that 82 per cent of people favour plans to taper the benefit away from households in which at least one person earns more than £50,000 (those in which one person earns at least £60,000 will lose it all together), with just 13 per cent opposed. In addition, 78 per cent of people with children under-18 support the policy, as do 74 per cent of households earning over £69,000, 82 per cent of households with income between £55,000 and £69,000, and 80 per cent of households with income between £41,000 and £55,000.

We've yet to see the wording of the question used by the Tories, but the results are in line with previous polls on the subject. Despite this, it's hard to avoid the sense that the party is in danger of lapsing into complacency. As HM Revenue & Customs will inform those affected this week, families will lose £1,055.60 a year for a first child and a further £696.80 a year for each additional child, meaning that a family with three children stands to lose £2,449.20 - the equivalent of a £3,500 pay cut (since child benefit is untaxed).

The Tories argue that the policy, which takes effect in January 2013, differs from Gordon Brown's ill-fated decision to abolish the 10p tax rate in at least three respects. First, while Brown insisted for months, against all evidence to the contrary, that there would be "no losers" from the move, the coalition has been clear that some will lose out - they can't be accused of deception. Second, while it was the low-paid who lost out under Brown's policy (they saw their marginal tax rate double from 10p to 20p), it is the top 15 per cent of earners who lose out under the Tories'. Finally, while the 10p tax move was widely viewed as "unfair", the majority of voters believe the child benefit cuts are fair.

But as the Daily Express's Patrick O'Flynn suggests, more important than question of how many oppose the policy, is the intensity of their opposition. If the 13 per cent opposed to the move vote against the Tories in protest at the next election, the party will suffer significant losses. Thus, Osborne's poll, if intended to reassure Conservative backbenchers, is likely to have the opposite effect. Rather than persuading Tory MPs that the Chancellor understands their concerns, it will only confirm their fear that he doesn't.

Chancellor George Osborne speaks at the Conservative conference in Manchester earlier this month. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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A global marketplace: the internet represents exporting’s biggest opportunity

The advent of the internet age has made the whole world a single marketplace. Selling goods online through digital means offers British businesses huge opportunities for international growth. The UK was one of the earliest adopters of online retail platforms, and UK online sales revenues are growing at around 20 per cent each year, not just driving wider economic growth, but promoting the British brand to an enthusiastic audience.

Global e-commerce turnover grew at a similar rate in 2014-15 to over $2.2trln. The Asia-Pacific region, for example, is embracing e-marketplaces with 28 per cent growth in 2015 to over $1trln of sales. This demonstrates the massive opportunities for UK exporters to sell their goods more easily to the world’s largest consumer markets. My department, the Department for International Trade, is committed to being a leader in promoting these opportunities. We are supporting UK businesses in identifying these markets, and are providing access to services and support to exploit this dramatic growth in digital commerce.

With the UK leading innovation, it is one of the responsibilities of government to demonstrate just what can be done. My department is investing more in digital services to reach and support many more businesses, and last November we launched our new digital trade hub: www.great.gov.uk. Working with partners such as Lloyds Banking Group, the new site will make it easier for UK businesses to access overseas business opportunities and to take those first steps to exporting.

The ‘Selling Online Overseas Tool’ within the hub was launched in collaboration with 37 e-marketplaces including Amazon and Rakuten, who collectively represent over 2bn online consumers across the globe. The first government service of its kind, the tool allows UK exporters to apply to some of the world’s leading overseas e-marketplaces in order to sell their products to customers they otherwise would not have reached. Companies can also access thousands of pounds’ worth of discounts, including waived commission and special marketing packages, created exclusively for Department for International Trade clients and the e-exporting programme team plans to deliver additional online promotions with some of the world’s leading e-marketplaces across priority markets.

We are also working with over 50 private sector partners to promote our Exporting is GREAT campaign, and to support the development and launch of our digital trade platform. The government’s Exporting is GREAT campaign is targeting potential partners across the world as our export trade hub launches in key international markets to open direct export opportunities for UK businesses. Overseas buyers will now be able to access our new ‘Find a Supplier’ service on the website which will match them with exporters across the UK who have created profiles and will be able to meet their needs.

With Lloyds in particular we are pleased that our partnership last year helped over 6,000 UK businesses to start trading overseas, and are proud of our association with the International Trade Portal. Digital marketplaces have revolutionised retail in the UK, and are now connecting consumers across the world. UK businesses need to seize this opportunity to offer their products to potentially billions of buyers and we, along with partners like Lloyds, will do all we can to help them do just that.

Taken from the New Statesman roundtable supplement Going Digital, Going Global: How digital skills can help any business trade internationally

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