The Tories are in danger of appearing complacent over child benefit cuts

Even if the majority of voters support the policy, those who don't could yet hurt the Tories.

In a bid to assuage Tory MPs fearful that the child benefit cuts could be their 10p tax moment, the Conservatives have released new private polling showing that the overwhelming majority of voters support the policy, including those who will lose out. The party's survey, conducted by Populus (and reportedly commissioned by George Osborne), found that 82 per cent of people favour plans to taper the benefit away from households in which at least one person earns more than £50,000 (those in which one person earns at least £60,000 will lose it all together), with just 13 per cent opposed. In addition, 78 per cent of people with children under-18 support the policy, as do 74 per cent of households earning over £69,000, 82 per cent of households with income between £55,000 and £69,000, and 80 per cent of households with income between £41,000 and £55,000.

We've yet to see the wording of the question used by the Tories, but the results are in line with previous polls on the subject. Despite this, it's hard to avoid the sense that the party is in danger of lapsing into complacency. As HM Revenue & Customs will inform those affected this week, families will lose £1,055.60 a year for a first child and a further £696.80 a year for each additional child, meaning that a family with three children stands to lose £2,449.20 - the equivalent of a £3,500 pay cut (since child benefit is untaxed).

The Tories argue that the policy, which takes effect in January 2013, differs from Gordon Brown's ill-fated decision to abolish the 10p tax rate in at least three respects. First, while Brown insisted for months, against all evidence to the contrary, that there would be "no losers" from the move, the coalition has been clear that some will lose out - they can't be accused of deception. Second, while it was the low-paid who lost out under Brown's policy (they saw their marginal tax rate double from 10p to 20p), it is the top 15 per cent of earners who lose out under the Tories'. Finally, while the 10p tax move was widely viewed as "unfair", the majority of voters believe the child benefit cuts are fair.

But as the Daily Express's Patrick O'Flynn suggests, more important than question of how many oppose the policy, is the intensity of their opposition. If the 13 per cent opposed to the move vote against the Tories in protest at the next election, the party will suffer significant losses. Thus, Osborne's poll, if intended to reassure Conservative backbenchers, is likely to have the opposite effect. Rather than persuading Tory MPs that the Chancellor understands their concerns, it will only confirm their fear that he doesn't.

Chancellor George Osborne speaks at the Conservative conference in Manchester earlier this month. Photograph: Getty Images.

George Eaton is political editor of the New Statesman.

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Is there such a thing as responsible betting?

Punters are encouraged to bet responsibly. What a laugh that is. It’s like encouraging drunks to get drunk responsibly, to crash our cars responsibly, murder each other responsibly.

I try not to watch the commercials between matches, or the studio discussions, or anything really, before or after, except for the match itself. And yet there is one person I never manage to escape properly – Ray Winstone. His cracked face, his mesmerising voice, his endlessly repeated spiel follow me across the room as I escape for the lav, the kitchen, the drinks cupboard.

I’m not sure which betting company he is shouting about, there are just so many of them, offering incredible odds and supposedly free bets. In the past six years, since the laws changed, TV betting adverts have increased by 600 per cent, all offering amazingly simple ways to lose money with just one tap on a smartphone.

The one I hate is the ad for BetVictor. The man who has been fronting it, appearing at windows or on roofs, who I assume is Victor, is just so slimy and horrible.

Betting firms are the ultimate football parasites, second in wealth only to kit manufacturers. They have perfected the capitalist’s art of using OPM (Other People’s Money). They’re not directly involved in football – say, in training or managing – yet they make millions off the back of its popularity. Many of the firms are based offshore in Gibraltar.

Football betting is not new. In the Fifties, my job every week at five o’clock was to sit beside my father’s bed, where he lay paralysed with MS, and write down the football results as they were read out on Sports Report. I had not to breathe, make silly remarks or guess the score. By the inflection in the announcer’s voice you could tell if it was an away win.

Earlier in the week I had filled in his Treble Chance on the Littlewoods pools. The “treble” part was because you had three chances: three points if the game you picked was a score draw, two for a goalless draw and one point for a home or away win. You chose eight games and had to reach 24 points, or as near as possible, then you were in the money.

“Not a damn sausage,” my father would say every week, once I’d marked and handed him back his predictions. He never did win a sausage.

Football pools began in the 1920s, the main ones being Littlewoods and Vernons, both based in Liverpool. They gave employment to thousands of bright young women who checked the results and sang in company choirs in their spare time. Each firm spent millions on advertising. In 1935, Littlewoods flew an aeroplane over London with a banner saying: Littlewoods Above All!

Postwar, they blossomed again, taking in £50m a year. The nation stopped at five on a Saturday to hear the scores, whether they were interested in football or not, hoping to get rich. BBC Sports Report began in 1948 with John Webster reading the results. James Alexander Gordon took over in 1974 – a voice soon familiar throughout the land.

These past few decades, football pools have been left behind, old-fashioned, low-tech, replaced by online betting using smartphones. The betting industry has totally rebooted itself. You can bet while the match is still on, trying to predict who will get the next goal, the next corner, the next throw-in. I made the last one up, but in theory you can bet instantly, on anything, at any time.

The soft sell is interesting. With the old football pools, we knew it was a remote flutter, hoping to make some money. Today the ads imply that betting on football somehow enhances the experience, adds to the enjoyment, involves you in the game itself, hence they show lads all together, drinking and laughing and putting on bets.

At the same time, punters are encouraged to do it responsibly. What a laugh that is. It’s like encouraging drunks to get drunk responsibly, to crash our cars responsibly, murder each other responsibly. Responsibly and respect are now two of the most meaningless words in the football language. People have been gambling, in some form, since the beginning, watching two raindrops drip down inside the cave, lying around in Roman bathhouses playing games. All they’ve done is to change the technology. You have to respect that.

Hunter Davies is a journalist, broadcaster and profilic author perhaps best known for writing about the Beatles. He is an ardent Tottenham fan and writes a regular column on football for the New Statesman.

This article first appeared in the 05 February 2015 issue of the New Statesman, Putin's war