The Scottish independence campaign is losing ever more ground

One in four supporters have deserted the nationalist cause in 2012.

At last, they’re off. Last week’s "Edinburgh Agreement" ended nine months of argument between the Scottish and UK governments over how and when the independence referendum should take place, and signalled the start of a two-year campaign to determine Scotland’s constitutional future.

But where do the nationalist and unionist campaigns stand and what challenges lie ahead? Last week’s Ipsos MORI poll provides many of the answers.

The poll headline reveals that support for Scotland becoming independent continues to decline. In January 2012, almost four in ten of those of those who told us they would definitely vote in the ballot agreed that Scotland should be an independent country. Today, that figure stands at 30 per cent, meaning that one in four supporters have deserted the nationalist cause in 2012.

At least some of this change in public mood was predicted during a year in which a sense of ‘Britishness’ was celebrated with the Jubilee and the Olympics. And this week's so-called  ‘Scomni-shambles’, with two Scottish National Party MSPs resigning over the party’s new policy on NATO membership and the First Minister’s integrity being questioned over the legal advice sought about an independent Scotland’s future in the EU, won’t have helped the nationalist cause.

It is clear that it is the nationalists who face the stiffer challenge in winning the hearts and minds of Scottish voters. Firstly, there is the fact that only a quarter of women female voters (24 per cent) support independence, a full 13-points lower than support among men. The appointment of deputy First Minister Nicola Sturgeon to run the ‘Yes’ campaign is clearly aimed at encouraging more women to change their minds, but the scale of the deficit makes this a huge task.

Then there is the economic argument. It is clear that voters have yet to be convinced that they will be better off if Scotland were to go it alone. Our January poll showed that this will be the most important issue in deciding the outcome of the referendum and that voters felt less secure about their finances when they considered what life would be like in an independent Scotland.  The current poll illustrates that it’s owner-occupiers (28 per cent), those with children (27 per cent) and those who live in the most affluent areas of Scotland (23 per cent) who are the most lukewarm about the prospect of independence.

These challenges are magnified by what is happening to support for the SNP and to voter satisfaction with the performance of the First Minister. In terms of voting intention for the Holyrood parliament, Labour has now closed the gap with the SNP from 25 points in December 2011 to just five points now. And while Alex Salmond continues to have personal ratings which all other leaders can only dream of (50 per cent are satisfied), these are also heading in the wrong direction, having been at 62 per cent just under a year ago.

The ‘No’ campaign has had an easier ride of late yet still faces its own challenges in persuading voters that Scotland is ‘better together.’ Their current healthy lead could be vulnerable if they are unable to outline and persuade voters of the additional powers to be devolved to the Scottish Parliament in the event of a ‘no’ vote. The majority of Scots want decisions about taxation, welfare and benefits to be made at Holyrood. However, with the option of further devolution not appearing on the ballot paper, it is up to the ‘No’ camp to outline a united, coherent vision or risk alienating voters who want further devolution but who currently want to remain in the UK.

Overall, those working for an independent Scotland face the bigger challenge in winning public support. Their hope is that 2012’s feeling of ‘Britishness’ will be replaced by ‘Scottishness’ in 2014 with the Glasgow Commonwealth Games and the Bannockburn commemoration. The danger is that, by then, it may be too late.

Scottish First Minister Alex Salmond speaks at the SNP annual conference on October 20, 2012 in Perth, Scotland. Photograph: Getty Images.

Mark Diffley is research director of Ipsos-MORI Scotland. He tweets as @markdiffley1.

Ukip's Nigel Farage and Paul Nuttall. Photo: Getty
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Is the general election 2017 the end of Ukip?

Ukip led the way to Brexit, but now the party is on less than 10 per cent in the polls. 

Ukip could be finished. Ukip has only ever had two MPs, but it held an outside influence on politics: without it, we’d probably never have had the EU referendum. But Brexit has turned Ukip into a single-issue party without an issue. Ukip’s sole remaining MP, Douglas Carswell, left the party in March 2017, and told Sky News’ Adam Boulton that there was “no point” to the party anymore. 

Not everyone in Ukip has given up, though: Nigel Farage told Peston on Sunday that Ukip “will survive”, and current leader Paul Nuttall will be contesting a seat this year. But Ukip is standing in fewer constituencies than last time thanks to a shortage of both money and people. Who benefits if Ukip is finished? It’s likely to be the Tories. 

Is Ukip finished? 

What are Ukip's poll ratings?

Ukip’s poll ratings peaked in June 2016 at 16 per cent. Since the leave campaign’s success, that has steadily declined so that Ukip is going into the 2017 general election on 4 per cent, according to the latest polls. If the polls can be trusted, that’s a serious collapse.

Can Ukip get anymore MPs?

In the 2015 general election Ukip contested nearly every seat and got 13 per cent of the vote, making it the third biggest party (although is only returned one MP). Now Ukip is reportedly struggling to find candidates and could stand in as few as 100 seats. Ukip leader Paul Nuttall will stand in Boston and Skegness, but both ex-leader Nigel Farage and donor Arron Banks have ruled themselves out of running this time.

How many members does Ukip have?

Ukip’s membership declined from 45,994 at the 2015 general election to 39,000 in 2016. That’s a worrying sign for any political party, which relies on grassroots memberships to put in the campaigning legwork.

What does Ukip's decline mean for Labour and the Conservatives? 

The rise of Ukip took votes from both the Conservatives and Labour, with a nationalist message that appealed to disaffected voters from both right and left. But the decline of Ukip only seems to be helping the Conservatives. Stephen Bush has written about how in Wales voting Ukip seems to have been a gateway drug for traditional Labour voters who are now backing the mainstream right; so the voters Ukip took from the Conservatives are reverting to the Conservatives, and the ones they took from Labour are transferring to the Conservatives too.

Ukip might be finished as an electoral force, but its influence on the rest of British politics will be felt for many years yet. 

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