After the energy shambles, Cameron needs to restore certainty

The timing of this week’s confusion could not have been worse.

The last three days have seen government policy on energy tariffs and decarbonisation in flux. Conflicting statements from the Prime Minister, the Energy Secretary and the new energy minister have caused confusion. While an announcement from Ofgem today has helped provide clarity, confidence in the government has already been undermined. With a group of major energy companies already threatening to withdraw hundreds of millions of pounds of planned new investment in the UK due to policy uncertainty, this week's events will only make matters worse.

At Prime Minster’s Questions on Wednesday, Cameron said, “I can announce that we will be legislating so that energy companies have to give the lowest tariff to their customers”. The sector was shocked and confused. Not only would this be incredibly difficult to implement, it would also mark the single greatest act of intervention in the energy retail market since liberalisation – not the type of light touch regulation to be expected from a Conservative Prime Minister.

Today, thanks to the release of Ofgem’s Retail Market Review, it has become clear what the Prime Minister should have said. He should have announced that suppliers will be required to tell customers if there is a cheaper tariff, rather than automatically putting customers on the cheapest tariff.

One of Ofgem’s better proposals in the review is for suppliers to only be able to offer four tariffs for each fuel type. This policy was recommended by IPPR in our recent investigation of the retail energy market. This reform will simplify the market and encourage people to switch thereby improving competition, which will help keep bills low.

It should also help to ensure that tariffs are reflective of suppliers’ costs — a major problem since ‘loss leading’ tariffs act as a barrier for new suppliers to enter in to the market and vulnerable and low income people who don’t switch regularly can often be overcharged.

The timing of this week’s confusion could not have been worse. It is only three weeks since Ofgem announced that the spare electricity generation capacity in Britain will fall to a critically low level in 2015/16, raising the prospect of blackouts. With Twitter quick to dub this episode a "combishambles", the government needs to restore certainty and predictably before they publish their upcoming Energy Bill.

Reg Platt is Research Fellow at IPPR. He tweets as @regplatt.

David Cameron speaks with Maltese Prime Minister Lawrence Gonzi at the start of the second day of an EU summit in Brussels. Photograph: Getty Images.

Reg Platt is a Research Fellow at IPPR. He tweets as @regplatt.

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A global marketplace: the internet represents exporting’s biggest opportunity

The advent of the internet age has made the whole world a single marketplace. Selling goods online through digital means offers British businesses huge opportunities for international growth. The UK was one of the earliest adopters of online retail platforms, and UK online sales revenues are growing at around 20 per cent each year, not just driving wider economic growth, but promoting the British brand to an enthusiastic audience.

Global e-commerce turnover grew at a similar rate in 2014-15 to over $2.2trln. The Asia-Pacific region, for example, is embracing e-marketplaces with 28 per cent growth in 2015 to over $1trln of sales. This demonstrates the massive opportunities for UK exporters to sell their goods more easily to the world’s largest consumer markets. My department, the Department for International Trade, is committed to being a leader in promoting these opportunities. We are supporting UK businesses in identifying these markets, and are providing access to services and support to exploit this dramatic growth in digital commerce.

With the UK leading innovation, it is one of the responsibilities of government to demonstrate just what can be done. My department is investing more in digital services to reach and support many more businesses, and last November we launched our new digital trade hub: www.great.gov.uk. Working with partners such as Lloyds Banking Group, the new site will make it easier for UK businesses to access overseas business opportunities and to take those first steps to exporting.

The ‘Selling Online Overseas Tool’ within the hub was launched in collaboration with 37 e-marketplaces including Amazon and Rakuten, who collectively represent over 2bn online consumers across the globe. The first government service of its kind, the tool allows UK exporters to apply to some of the world’s leading overseas e-marketplaces in order to sell their products to customers they otherwise would not have reached. Companies can also access thousands of pounds’ worth of discounts, including waived commission and special marketing packages, created exclusively for Department for International Trade clients and the e-exporting programme team plans to deliver additional online promotions with some of the world’s leading e-marketplaces across priority markets.

We are also working with over 50 private sector partners to promote our Exporting is GREAT campaign, and to support the development and launch of our digital trade platform. The government’s Exporting is GREAT campaign is targeting potential partners across the world as our export trade hub launches in key international markets to open direct export opportunities for UK businesses. Overseas buyers will now be able to access our new ‘Find a Supplier’ service on the website which will match them with exporters across the UK who have created profiles and will be able to meet their needs.

With Lloyds in particular we are pleased that our partnership last year helped over 6,000 UK businesses to start trading overseas, and are proud of our association with the International Trade Portal. Digital marketplaces have revolutionised retail in the UK, and are now connecting consumers across the world. UK businesses need to seize this opportunity to offer their products to potentially billions of buyers and we, along with partners like Lloyds, will do all we can to help them do just that.

Taken from the New Statesman roundtable supplement Going Digital, Going Global: How digital skills can help any business trade internationally

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