Still a messiah?

Forty years after his death, Che Guevara has little to offer as a guide for making revolution. So wh

In 1968, when the photographer Don Honeyman was experimenting with Alberto Korda's iconic image of Che Guevara, he discovered something curious. Honeyman had been experimenting with a process of solarisation as a way of making fashion images more exciting and had been asked by a poster company to try the same thing with Korda's photograph of Che - said to be the most reproduced photo in the world. But he was having trouble duplicating the look of the image as it had first been published in Europe by the revolutionary press.

"I worked over the image for several days," Honeyman wrote, "but couldn't seem to get the same idealistic gleam in Che's eyes. I finally compared the first Che with the second, and discovered that some canny designer, presumably at [the original Italian printers], had made Che slimmer and his face longer, by about one-sixth. It was so effective that I, too, stretched him, and it worked like a charm. It doesn't really do to have a revolutionary who's too plump."

There is something fitting about the world's most iconic revolutionary image having been manipulated. Che's legacy, 40 years after his death in a failed attempt to ignite revolution in Bolivia, rests heavily on an image so powerful and so plastic that it still serves both as a generalised inspiration to rebel and as a vehicle for the sale of everything from ashtrays to T-shirts.

The photograph was taken in March 1960 at the funeral of the victims of an explosion on board the French freighter La Coubre in Havana harbour, in which 81 people had died. The Cuban leadership suspected sabotage by the CIA and the funeral, attended by Simone de Beauvoir and Jean-Paul Sartre, among others, became an anti-American rally. Guevara did not speak, and came into view only briefly for Korda, who was recording images of the event from the crowd. Korda had started out as a fashion photographer, but was then Fidel's personal photographer. He managed two shots with his Leica before Guevara disappeared from view.

The pictures were not published in the reports of the event, but Korda pinned them up in his studio in Havana, and in 1967 gave two of them to the Italian publisher Giangiacomo Feltrinelli, who was planning to publish Che's Bolivian Diary. Within six months Che had been assassinated in Bolivia and both Feltrinelli and the Cuban government published the first posters.

Even in death, Che was lucky with his photographers. Freddy Alborta, the only professional photographer allowed to see his body shortly after his execution in Bolivia, wired a haunting photograph of the corpse, lying on a table, surrounded by military men. The image is Christ-like and has been compared both to Andrea Mantegna's Lamentation Over the Dead Christ and to Rembrandt's Anatomy Lecture of Dr Nicolaes Tulp. But it was Korda's lucky shots that ensured Che Guevara was not for gotten. Korda's photograph, suitably doctored, took on a life of its own, creating an irresistible combination of celebrity and rebel glamour that gave Che an influence in a world that had long forgotten the details of his exploits.

Through the image, the complexities of Che's life and thought are reprocessed into an abstraction that can serve any cause. It was later used in a fake Warhol, a fake that Warhol authenticated, on condition that the revenues go to him. Che's transformation from revolutionary martyr to pop celebrity, with all that it implied in ubiquity, was complete. Forty years on, it is still going strong: when the Victoria and Albert Museum in London mounted an exhibition last year of the history of the Korda image, the curators assembled objects from more than 30 countries, used in contexts as diverse as Madonna's album American Life and Ricky Gervais's Politics DVD to Jean-Paul Gaultier's sunglasses campaign. It has been painted as graffiti in Bethlehem, carried in demonstrations from Palestine to Mexico and borrowed by such artists as Pedro Meyer, Vik Muniz, Martin Parr and Annie Leibovitz. It has been used to represent causes as diverse as world trade, anti-Americanism, teenage rebellion and Latin American identity. It has sold dolls, French wine, model cars, cigarette packets, stamps, Swatch watches, Austrian skis, ashtrays, mugs, keyrings and nesting Russian dolls. Nor is it under capitalism only that Che's image stimulates sales: souvenir shops in Cuba are festooned with Che tourist tat, and in Bolivia, where the left-wing president, Evo Morales, has installed Che's image constructed from coca leaves in his presidential suite. Tourist agencies even offer package tours to the spot where he died.

Emotional appeal

Che's durability owes little to his revolutionary achievements, though his revolutionary credentials are authentic. He was radicalised as a young man by the US-backed coup in Guatemala that overthrew the elected government of Jacobo Árbenz and he played a central part in the Cuban revolutionary struggle. After the revolution he served as finance minister, but grew increasingly alienated from the Castro brothers. He went to the Congo to support revolution there before setting out on the fatal Bolivian adventure, hoping to spread revolution across the subcontinent. Ernesto Guevara was certainly a revolutionary, but so were many others whose names have long been forgotten and whose records inspire more critical assessment.

Che's appeal is emotional. His death in Bolivia as a relatively young man created Che as secular Christ, the man who took upon himself the sins of the world and gave his life for the cause of the oppressed. His memory remains available to the oppressed; his image continues to inspire the hope of change and the virtue of rebellion, enhanced rather than diminished by his defeat. Christ, too, was defeated on earth and, again like Christ, Che's death conveys a promise of redemption through inspiration. He is the rock-hero biker revolutionary, the martyr to idealism, a James Dean in fatigues. When Pope John Paul II celebrated mass in Havana's Revolution Square, the giant image of Che that hangs there served as a revolutionary counterpoint.

But beyond his quality of universal icon of rebellion, what survives of Che's life's work? The promotion of Marxism and violent revolution? Forty years after his death, it is hard to imagine what an octogenarian Che would have felt about his younger self or about the world that he did not live to see. Would his personal and political asceticism have survived in an age in which rampant consumerism has captured the mass imagination? Would he have been distressed or gratified that the USSR, embraced by Fidel Castro against his objections, had collapsed? In 1964 he called Russia a "pigsty" because of the conditions in which it kept the workers. Would he have been any more gratified by the conditions of Cuban workers, nearly 50 years after the revolution? Would he have been encouraged by the rise of China, whose revolution he praised, or appalled at China's new character as a state-managed market economy?

In Cuba his image serves the mythology of the revolution that is used to glamorise a sclerotic state structure: old men in freshly laundered fatigues preside over a dollarised economy, heavily dependent on tourism, in which young women turn to prostitution to buy the consumer goods their counterparts in Miami take for granted.

In wider Latin America, his legacy is mixed. The perceived failure of the neoliberal reforms of the 1990s has intensified opposition to the Washington consensus and produced a series of left-wing victories at the ballot box that guarantee his name is honoured - as in 2006, when Daniel Ortega's Sandinista movement, now a party of dubious revolutionary credentials, was elected to power and the party faithful wore Guevara T-shirts to the victory party. Hugo Chávez, the populist leader of Venezuela, who is known for his eagerness to wear the clothes of the Cuban revolution, often dons a Che T-shirt. Some of his ideas, too, are back in vogue with Latin America's new left: pan-Americanism, support for the region's popular movements, nationalisation and centralisation of government. The various "expressions of the popular will" that he favoured over ballot-box democracy - neighbourhood courts and the Committees for the Defence of the Revolution - have found new expression in Venezuela and Bolivia.

But even here, Che might have felt a little unease. He was critical of much of the Latin American left for its rejection of the armed struggle, and grafted his Stalinism on to the tradition of revolutionary petit bourgeois nationalism in Cuba exemplified by José Martí, much as the Sandinistas were to use Sandino as an inspiration in Nicaragua. Yet many of those now most enthusiastic about his memory came to power through the ballot box. Only in Colombia, where he remains an inspirational figure for the dissident Farc, would he recognise true heirs.

Politically, there is no movement that could be called Guevarist. In Peru, Fidelistas and Guevarists are in opposing camps, as they are in Panama and Mexico. For contemporary intellectuals of the left, Che's legacy, with its romanticism and heroisation of the guerrilla, is problematic. For instance, Jorge Castañeda, the Mexican writer and sociologist, wrote in his biography of Che that Che's ideas had nothing to offer present generations. For Castañeda, his "refusal of ambivalence" and his unwillingness to understand life's contradictions were relics of a damaging era in Latin America. In an age in which the absolutes of Marxism and market capitalism were judged to have failed, Che had nothing to say.

Nor has his popularity in the west translated into any coherent politics. Che's image is still carried by the left, but is also adopted by thousands who have only the vaguest idea of his life, beyond the Hollywood version of The Motor cycle Diaries. In London, a small torchlit rally held in Trafalgar Square to commemorate the 35th anniversary of his death gave a flavour of the portmanteau character of Che's image. In the heroic prose of the participants, "banners and placards were held high" and "chants and speeches rang out from the megaphone across Trafalgar Square to the listening ears of the demonstrators and the passing public and readings from Che's writings were read out". Speakers came from Rock Around the Blockade, Fight Racism! Fight Imperialism!, Victory to the Intifada, the Colombia Solidarity Campaign, the Africa Liberation Support Campaign and the people's movement of the Philippines.

To this assorted list, as to oppressed peoples elsewhere, Che has little to offer as a guide to making revolution. What he does have is the messianic image of sacrifice for the sins - or sufferings - of others. Regardless of his failures and contradictions, or the obsolescence of his methods and ideology, the potency of that image, with its symbolic, religious quality, continues to inspire.

As the Portuguese writer José Saramago wrote, in characteristically mystical terms: "Because the photo of Che Guevara was, before the eyes of millions of people, the image of the supreme dignity of the human being. Because Che Guevara is only the other name of what is more just and dignified in the human spirit.

"He represents what sometimes is asleep in us. It represents what we have to wake up to know and to learn to know even ourselves, to add the humble step of each one of us to the common road of all of us."

This article first appeared in the 08 October 2007 issue of the New Statesman, Election fever

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The New Times: Brexit, globalisation, the crisis in Labour and the future of the left

With essays by David Miliband, Paul Mason, John Harris, Lisa Nandy, Vince Cable and more.

Once again the “new times” are associated with the ascendancy of the right. The financial crash of 2007-2008 – and the Great Recession and sovereign debt crises that were a consequence of it – were meant to have marked the end of an era of runaway “turbocapitalism”. It never came close to happening. The crash was a crisis of capitalism but not the crisis of capitalism. As Lenin observed, there is “no such thing as an absolutely hopeless situation” for capitalism, and so we discovered again. Instead, the greatest burden of the period of fiscal retrenchment that followed the crash was carried by the poorest in society, those most directly affected by austerity, and this in turn has contributed to a deepening distrust of elites and a wider crisis of governance.

Where are we now and in which direction are we heading?

Some of the contributors to this special issue believe that we have reached the end of the “neoliberal” era. I am more sceptical. In any event, the end of neoliberalism, however you define it, will not lead to a social-democratic revival: it looks as if, in many Western countries, we are entering an age in which centre-left parties cannot form ruling majorities, having leaked support to nationalists, populists and more radical alternatives.

Certainly the British Labour Party, riven by a war between its parliamentary representatives and much of its membership, is in a critical condition. At the same time, Jeremy Corbyn’s leadership has inspired a remarkable re-engagement with left-wing politics, even as his party slumps in the polls. His own views may seem frozen in time, but hundreds of thousands of people, many of them young graduates, have responded to his anti-austerity rhetoric, his candour and his shambolic, unspun style.

The EU referendum, in which as much as one-third of Labour supporters voted for Brexit, exposed another chasm in Labour – this time between educated metropolitan liberals and the more socially conservative white working class on whose loyalty the party has long depended. This no longer looks like a viable election-winning coalition, especially after the collapse of Labour in Scotland and the concomitant rise of nationalism in England.

In Marxism Today’s “New Times” issue of October 1988, Stuart Hall wrote: “The left seems not just displaced by Thatcherism, but disabled, flattened, becalmed by the very prospect of change; afraid of rooting itself in ‘the new’ and unable to make the leap of imagination required to engage the future.” Something similar could be said of the left today as it confronts Brexit, the disunities within the United Kingdom, and, in Theresa May, a prime minister who has indicated that she might be prepared to break with the orthodoxies of the past three decades.

The Labour leadership contest between Corbyn and Owen Smith was largely an exercise in nostalgia, both candidates seeking to revive policies that defined an era of mass production and working-class solidarity when Labour was strong. On matters such as immigration, digital disruption, the new gig economy or the power of networks, they had little to say. They proposed a politics of opposition – against austerity, against grammar schools. But what were they for? Neither man seemed capable of embracing the “leading edge of change” or of making the imaginative leap necessary to engage the future.

So is there a politics of the left that will allow us to ride with the currents of these turbulent “new times” and thus shape rather than be flattened by them? Over the next 34 pages 18 writers, offering many perspectives, attempt to answer this and related questions as they analyse the forces shaping a world in which power is shifting to the East, wars rage unchecked in the Middle East, refugees drown en masse in the Mediterranean, technology is outstripping our capacity to understand it, and globalisation begins to fragment.

— Jason Cowley, Editor 

Tom Kibasi on what the left fails to see

Philip Collins on why it's time for Labour to end its crisis

John Harris on why Labour is losing its heartland

Lisa Nandy on how Labour has been halted and hollowed out

David Runciman on networks and the digital revolution

John Gray on why the right, not the left, has grasped the new times

Mariana Mazzucato on why it's time for progressives to rethink capitalism

Robert Ford on why the left must reckon with the anger of those left behind

Ros Wynne-Jones on the people who need a Labour government most

Gary Gerstle on Corbyn, Sanders and the populist surge

Nick Pearce on why the left is haunted by the ghosts of the 1930s

Paul Mason on why the left must be ready to cause a commotion

Neal Lawson on what the new, 21st-century left needs now

Charles Leadbeater explains why we are all existentialists now

John Bew mourns the lost left

Marc Stears on why democracy is a long, hard, slow business

Vince Cable on how a financial crisis empowered the right

David Miliband on why the left needs to move forward, not back

This article first appeared in the 22 September 2016 issue of the New Statesman, The New Times