Still a messiah?

Forty years after his death, Che Guevara has little to offer as a guide for making revolution. So wh

In 1968, when the photographer Don Honeyman was experimenting with Alberto Korda's iconic image of Che Guevara, he discovered something curious. Honeyman had been experimenting with a process of solarisation as a way of making fashion images more exciting and had been asked by a poster company to try the same thing with Korda's photograph of Che - said to be the most reproduced photo in the world. But he was having trouble duplicating the look of the image as it had first been published in Europe by the revolutionary press.

"I worked over the image for several days," Honeyman wrote, "but couldn't seem to get the same idealistic gleam in Che's eyes. I finally compared the first Che with the second, and discovered that some canny designer, presumably at [the original Italian printers], had made Che slimmer and his face longer, by about one-sixth. It was so effective that I, too, stretched him, and it worked like a charm. It doesn't really do to have a revolutionary who's too plump."

There is something fitting about the world's most iconic revolutionary image having been manipulated. Che's legacy, 40 years after his death in a failed attempt to ignite revolution in Bolivia, rests heavily on an image so powerful and so plastic that it still serves both as a generalised inspiration to rebel and as a vehicle for the sale of everything from ashtrays to T-shirts.

The photograph was taken in March 1960 at the funeral of the victims of an explosion on board the French freighter La Coubre in Havana harbour, in which 81 people had died. The Cuban leadership suspected sabotage by the CIA and the funeral, attended by Simone de Beauvoir and Jean-Paul Sartre, among others, became an anti-American rally. Guevara did not speak, and came into view only briefly for Korda, who was recording images of the event from the crowd. Korda had started out as a fashion photographer, but was then Fidel's personal photographer. He managed two shots with his Leica before Guevara disappeared from view.

The pictures were not published in the reports of the event, but Korda pinned them up in his studio in Havana, and in 1967 gave two of them to the Italian publisher Giangiacomo Feltrinelli, who was planning to publish Che's Bolivian Diary. Within six months Che had been assassinated in Bolivia and both Feltrinelli and the Cuban government published the first posters.

Even in death, Che was lucky with his photographers. Freddy Alborta, the only professional photographer allowed to see his body shortly after his execution in Bolivia, wired a haunting photograph of the corpse, lying on a table, surrounded by military men. The image is Christ-like and has been compared both to Andrea Mantegna's Lamentation Over the Dead Christ and to Rembrandt's Anatomy Lecture of Dr Nicolaes Tulp. But it was Korda's lucky shots that ensured Che Guevara was not for gotten. Korda's photograph, suitably doctored, took on a life of its own, creating an irresistible combination of celebrity and rebel glamour that gave Che an influence in a world that had long forgotten the details of his exploits.

Through the image, the complexities of Che's life and thought are reprocessed into an abstraction that can serve any cause. It was later used in a fake Warhol, a fake that Warhol authenticated, on condition that the revenues go to him. Che's transformation from revolutionary martyr to pop celebrity, with all that it implied in ubiquity, was complete. Forty years on, it is still going strong: when the Victoria and Albert Museum in London mounted an exhibition last year of the history of the Korda image, the curators assembled objects from more than 30 countries, used in contexts as diverse as Madonna's album American Life and Ricky Gervais's Politics DVD to Jean-Paul Gaultier's sunglasses campaign. It has been painted as graffiti in Bethlehem, carried in demonstrations from Palestine to Mexico and borrowed by such artists as Pedro Meyer, Vik Muniz, Martin Parr and Annie Leibovitz. It has been used to represent causes as diverse as world trade, anti-Americanism, teenage rebellion and Latin American identity. It has sold dolls, French wine, model cars, cigarette packets, stamps, Swatch watches, Austrian skis, ashtrays, mugs, keyrings and nesting Russian dolls. Nor is it under capitalism only that Che's image stimulates sales: souvenir shops in Cuba are festooned with Che tourist tat, and in Bolivia, where the left-wing president, Evo Morales, has installed Che's image constructed from coca leaves in his presidential suite. Tourist agencies even offer package tours to the spot where he died.

Emotional appeal

Che's durability owes little to his revolutionary achievements, though his revolutionary credentials are authentic. He was radicalised as a young man by the US-backed coup in Guatemala that overthrew the elected government of Jacobo Árbenz and he played a central part in the Cuban revolutionary struggle. After the revolution he served as finance minister, but grew increasingly alienated from the Castro brothers. He went to the Congo to support revolution there before setting out on the fatal Bolivian adventure, hoping to spread revolution across the subcontinent. Ernesto Guevara was certainly a revolutionary, but so were many others whose names have long been forgotten and whose records inspire more critical assessment.

Che's appeal is emotional. His death in Bolivia as a relatively young man created Che as secular Christ, the man who took upon himself the sins of the world and gave his life for the cause of the oppressed. His memory remains available to the oppressed; his image continues to inspire the hope of change and the virtue of rebellion, enhanced rather than diminished by his defeat. Christ, too, was defeated on earth and, again like Christ, Che's death conveys a promise of redemption through inspiration. He is the rock-hero biker revolutionary, the martyr to idealism, a James Dean in fatigues. When Pope John Paul II celebrated mass in Havana's Revolution Square, the giant image of Che that hangs there served as a revolutionary counterpoint.

But beyond his quality of universal icon of rebellion, what survives of Che's life's work? The promotion of Marxism and violent revolution? Forty years after his death, it is hard to imagine what an octogenarian Che would have felt about his younger self or about the world that he did not live to see. Would his personal and political asceticism have survived in an age in which rampant consumerism has captured the mass imagination? Would he have been distressed or gratified that the USSR, embraced by Fidel Castro against his objections, had collapsed? In 1964 he called Russia a "pigsty" because of the conditions in which it kept the workers. Would he have been any more gratified by the conditions of Cuban workers, nearly 50 years after the revolution? Would he have been encouraged by the rise of China, whose revolution he praised, or appalled at China's new character as a state-managed market economy?

In Cuba his image serves the mythology of the revolution that is used to glamorise a sclerotic state structure: old men in freshly laundered fatigues preside over a dollarised economy, heavily dependent on tourism, in which young women turn to prostitution to buy the consumer goods their counterparts in Miami take for granted.

In wider Latin America, his legacy is mixed. The perceived failure of the neoliberal reforms of the 1990s has intensified opposition to the Washington consensus and produced a series of left-wing victories at the ballot box that guarantee his name is honoured - as in 2006, when Daniel Ortega's Sandinista movement, now a party of dubious revolutionary credentials, was elected to power and the party faithful wore Guevara T-shirts to the victory party. Hugo Chávez, the populist leader of Venezuela, who is known for his eagerness to wear the clothes of the Cuban revolution, often dons a Che T-shirt. Some of his ideas, too, are back in vogue with Latin America's new left: pan-Americanism, support for the region's popular movements, nationalisation and centralisation of government. The various "expressions of the popular will" that he favoured over ballot-box democracy - neighbourhood courts and the Committees for the Defence of the Revolution - have found new expression in Venezuela and Bolivia.

But even here, Che might have felt a little unease. He was critical of much of the Latin American left for its rejection of the armed struggle, and grafted his Stalinism on to the tradition of revolutionary petit bourgeois nationalism in Cuba exemplified by José Martí, much as the Sandinistas were to use Sandino as an inspiration in Nicaragua. Yet many of those now most enthusiastic about his memory came to power through the ballot box. Only in Colombia, where he remains an inspirational figure for the dissident Farc, would he recognise true heirs.

Politically, there is no movement that could be called Guevarist. In Peru, Fidelistas and Guevarists are in opposing camps, as they are in Panama and Mexico. For contemporary intellectuals of the left, Che's legacy, with its romanticism and heroisation of the guerrilla, is problematic. For instance, Jorge Castañeda, the Mexican writer and sociologist, wrote in his biography of Che that Che's ideas had nothing to offer present generations. For Castañeda, his "refusal of ambivalence" and his unwillingness to understand life's contradictions were relics of a damaging era in Latin America. In an age in which the absolutes of Marxism and market capitalism were judged to have failed, Che had nothing to say.

Nor has his popularity in the west translated into any coherent politics. Che's image is still carried by the left, but is also adopted by thousands who have only the vaguest idea of his life, beyond the Hollywood version of The Motor cycle Diaries. In London, a small torchlit rally held in Trafalgar Square to commemorate the 35th anniversary of his death gave a flavour of the portmanteau character of Che's image. In the heroic prose of the participants, "banners and placards were held high" and "chants and speeches rang out from the megaphone across Trafalgar Square to the listening ears of the demonstrators and the passing public and readings from Che's writings were read out". Speakers came from Rock Around the Blockade, Fight Racism! Fight Imperialism!, Victory to the Intifada, the Colombia Solidarity Campaign, the Africa Liberation Support Campaign and the people's movement of the Philippines.

To this assorted list, as to oppressed peoples elsewhere, Che has little to offer as a guide to making revolution. What he does have is the messianic image of sacrifice for the sins - or sufferings - of others. Regardless of his failures and contradictions, or the obsolescence of his methods and ideology, the potency of that image, with its symbolic, religious quality, continues to inspire.

As the Portuguese writer José Saramago wrote, in characteristically mystical terms: "Because the photo of Che Guevara was, before the eyes of millions of people, the image of the supreme dignity of the human being. Because Che Guevara is only the other name of what is more just and dignified in the human spirit.

"He represents what sometimes is asleep in us. It represents what we have to wake up to know and to learn to know even ourselves, to add the humble step of each one of us to the common road of all of us."

This article first appeared in the 08 October 2007 issue of the New Statesman, Election fever

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Are smart toys spying on children?

If you thought stepping on a Lego was bad, consider the new ways in which toys can hurt and harm families.

In January 1999, the president of Tiger Electronics, Roger Shiffman, was forced to issue a statement clearing the name of the company’s hottest new toy. “Furby is not a spy,” he announced to the waiting world.

Shiffman was speaking out after America’s National Security Agency (NSA) banned the toy from its premises. The ban was its response to a playground rumour that Furbies could be taught to speak, and therefore could record and repeat human speech. “The NSA did not do their homework,” said Shiffman at the time.

But if America’s security agencies are still in the habit of banning toys that can record, spy, and store private information, then the list of contraband items must be getting exceptionally long. Nearly 18 years after TE were forced to deny Furby’s secret agent credentials, EU and US consumer watchdogs are filing complaints about a number of WiFi and Bluetooth connected interactive toys, also known as smart toys, which have hit the shelves. Equipped with microphones and an internet connection, many have the power to invade both children’s and adults’ private lives.

***

“We wanted a smart toy that could learn and grow with a child,” says JP Benini, the co-founder of the CogniToys “Dino”, an interactive WiFi-enabled plastic dinosaur that can hold conversations with children and answer their questions. Benini and his team won the 2014 Watson Mobile Developer Challenge, allowing them to use the question-answering software IBM Watson to develop the Dino. As such, unlike the “interactive” toys of the Nineties and Noughties, Dino doesn’t simply reiterate a host of pre-recorded stock phrases, but has real, organic conversations. “We grew it from something that was like a Siri for kids to something that was more conversational in nature.”

In order for this to work, Dino has a speaker in one nostril and a microphone in the other, and once a child presses the button on his belly, everything they say is processed by the internet-connected toy. The audio files are turned into statistical data and transcripts, which are then anonymised and encrypted. Most of this data is, in Benini’s words, “tossed out”, but his company, Elemental Path, which owns CogniToys, do store statistical data about a child, which they call “Play Data”. “We keep pieces from the interaction, not the full interaction itself,” he tells me.

“Play Data” are things like a child’s favourite colour or sport, which are used to make a profile of the child. This data is then available for the company to view, use, and pass on to third parties, and for parents to see on a “Parental Panel”. For example, if a child tells Dino their favourite colour is “red”, their mother or father will be able to see this on their app, and Elemental Path will be able to use this information to, Benini says, “make a better toy”.

Currently, the company has no plans to use the data with any external marketers, though it is becoming more and more common for smart toys to store and sell data about how they are played with. “This isn’t meant to be just another monitoring device that's using the information that it gathers to sell it back to its user,” says Benini.

Sometimes, however, Elemental Path does save, store, and use the raw audio files of what a child has said to the toy. “If the Dino is asked a question that it doesn’t know, we take that question and separate it from the actual child that’s asking it and it goes into this giant bucket of unresolved questions and we can analyse that over time,” says Benini. It is worth noting, however, that Amazon reviews of the toy claim it is frequently unable to answer questions, meaning there is potentially an abundance of audio saved, rather than it being an occasional occurrence.

CogniToys have a relatively transparent Privacy Policy on their website, and it is clear that Benini has considered privacy at length. He admits that the company has been back and forth about how much data to store, originally offering parents the opportunity to see full transcripts of what their child had been saying, until many fed back that they found this “creepy”. Dino is not the first smart toy to be criticised in this way.

Hello Barbie is the world’s first interactive Barbie doll, and when it was released by Mattel in 2015, it was met with scorn by parents’ rights groups and privacy campaigners. Like Dino, the doll holds conversations with children and stores data about them which it passes back to the parents, and articles expressing concerns about the toy featured on CNN, the Guardian, and the New York Times. Despite Dino’s similarities, however, Benini’s toy received almost no negative attention, while Hello Barbie won the Campaign for a Commercial-Free Childhood’s prize for worst toy of the year 2015.

“We were lucky with that one,” he says, “Like the whole story of the early bird gets the worm but the second worm doesn’t get eaten. Coming second on all of this allowed us to be prepared to address the privacy concerns in greater depth.”

Nonetheless, Dino is in many ways essentially the same as Hello Barbie. Both toys allow companies and parents to spy on children’s private playtimes, and while the former might seem more troubling, the latter is not without its problems. A feature on the Parental Panel of the Dino also allows parents to see the exact wording of questions children have asked about certain difficult topics, such as sex or bullying. In many ways, this is the modern equivalent of a parent reading their child's diary. 

“Giving parents the opportunity to side-step their basic responsibility of talking to, engaging with, encouraging and reassuring their child is a terrifying glimpse into a society where plastic dinosaurs rule and humans are little more than machines providing the babies for the reptile robots to nurture,” says Renate Samson, the chief executive of privacy campaign group Big Brother Watch. “We are used to technology providing convenience in our lives to the detriment of our privacy, but allowing your child to be taught, consoled and even told to meditate by a WiFi connected talking dinosaur really is a step in the wrong direction.”

***

Toy companies and parents are one thing, however, and to many it might seem trivial for a child’s privacy to be comprised in this way. Yet many smart toys are also vulnerable to hackers, meaning security and privacy are under threat in a much more direct way. Ken Munro, of Pen Test Partners, is an ethical hacker who exposed security flaws in the interactive smart toy “My Friend Cayla” by making her say, among other things, “Calm down or I will kick the shit out of you.”

“We just thought ‘Wow’, the opportunity to get a talking doll to swear was too good,” he says. “It was the kid in me. But there were deeper concerns.”

Munro explains that any device could connect to the doll over Bluetooth, provided it was in range, as the set-up didn’t require a pin or password. He also found issues with the encryption processes used by the company. “You can say anything to a child through the doll because there's no security,” he says. “That means you've got a device that can potentially be used to groom a child and that's really creepy.”

Pen Test Partners tells companies about the flaws they find with their products in a process they call “responsible disclosure”. Most of the time, companies are grateful for the information, and work through ways to fix the problem. Munro feels that Vivid Toy Group, the company behind Cayla, did a “poor job” at fixing the issue. “All they did was put one more step in the process of getting it to swear for us.”

It is one thing for a hacker to speak to a child through a toy and another for them to hear them. Early this year, a hack on baby monitors ignited such concerns. But any toy with speech recognition that is connected to the internet is also vulnerable to being hacked. The data that is stored about how children play with smart toys is also under threat, as Fisher Price found out this year when a security company managed to obtain the names, ages, birthdays, and genders of children who had played with its smart toys. In 2015, VTech also admitted that five million of its customers had their data breached in a hack.

“The idea that your child shares their playtime with a device which could potentially be hacked, leaving your child’s inane or maybe intimate and revealing questions exposed is profoundly worrying,” says Samson. Today, the US Electronic Privacy Information Center (EPIC) said in a statement that smart toys “pose an imminent and immediate threat to the safety and security of children in the United States”. 

Munro says big brands are usually great at tackling these issues, but warns about smaller, cheaper brands who have less to lose than companies like Disney or Fisher Price. “I’m not saying they get it right but if someone does find a problem they’ve got a huge incentive to get it right subsequently,” he says of larger companies. Thankfully, Munro says that he found Dino to be secure. “I would be happy for my kids to play with it,” he says. “We did find a couple of bugs but we had a chat with them and they’re a good bunch. They aren’t perfect but I think they’ve done a hell of a lot of a better job than some other smart toy vendors.”

Benini appears alert to security and the credibility it gives his company. “We took the security very, very seriously,” he says. “We were still building our systems whilst these horror stories were coming about so I already set pipelines and parameters in place. With a lot of devices out there it seems that security takes a backseat to the idea, which is really unfortunate when you’re inviting these devices into your home.”

As well as being wary of smaller brands, Munro advises that parents should look out for Bluetooth toys without a secure pairing process (ie. any device can pair with the toy if near enough), and to think twice about which toys you connect to your WiFi. He also advises to use unique passwords for toys and their corresponding apps.

“You might think ‘It's just a toy, so I can use the same password I put in everything else’ – dog’s name, football club, whatever – but actually if that ever got hacked you’d end up getting all your accounts that use that same password hacked,” he says.

Despite his security advice, Munro describes himself as “on the fence” about internet-connected smart toys as a whole. “Most internet of things devices can be hacked in one way or another,” he says. “I would urge caution.”

***

Is all of this legal? Companies might not be doing enough ethically to protect the privacy of children, but are they acting responsibly within the confines of the law?

Benini explains that Dino complies with the United States Children's Online Privacy Protection Act (COPPA) of which there is no real equivalent in the UK. COPPA says that companies must have parental permission to collect personal information over the internet about children under 13 years of age. “We’ve tried to go above and beyond the original layout of COPPA,” says Benini, when describing CogniToys transparent privacy documents. Parents give their consent for Elemental Path to collect their children’s data when they download the app that pairs with the toy.

Dino bears a striking similarity to Amazon Echo and Google Home, smart speakers that listen out for commands and questions in your home. Everything that is said to Amazon Echo is recorded and sent to the cloud, and an investigation by the Guardian earlier this year discovered that this does not comply with COPPA. We are therefore now in a strange position whereby many internet of things home devices are legally considered a threat to a child’s privacy, whereas toys with the same capabilities are not. This is an issue because many parents may not actually be aware that they are handing over their children’s data when installing a new toy.

As of today, EU consumer rights groups are also launching complaints against certain smart toys, claiming they breach the EU Unfair Contract Terms Directive and the EU Data Protection Directive, as well as potentially the Toy Safety Directive. Though smart toys may be better regulated in Europe, there are no signs that the problem is being tackled in the UK. 

At a time when the UK government are implementing unprecedented measures to survey its citizens on the internet and Jeremy Hunt wants companies to scour teens’ phones for sexts, it seems unlikely that any legislation will be enacted that protects children’s privacy from being violated by toy companies. Indeed, many internet of things companies – including Elemental Path – admit they will hand over your data to government and law enforcement officials when asked.

***

As smart toys develop, the threat they pose to children only becomes greater. The inclusion of sensors and cameras means even more data can be collected about children, and their privacy can and will be compromised in worrying ways.

Companies, hackers, and even parents are denying children their individual right to privacy and private play. “Children need to feel that they can play in their own place,” says Samson. It is worrying to set a precedent where children get used to surveillance early on. All of this is to say nothing of the educational problems of owning a toy that will tell you (rather than teach you) how to spell “space” and figure out “5+8”.

In a 1999 episode of The Simpsons, “Grift of the Magi”, a toy company takes over Springfield Elementary and spies on children in order to create the perfect toy, Funzo. It is designed to destroy all other toys, just in time for Christmas. Many at the time criticised the plot for being absurd. Like the show's prediction of President Trump, however, it seems that we are living in a world where satire slowly becomes reality.

Amelia Tait is a technology and digital culture writer at the New Statesman.