Still a messiah?

Forty years after his death, Che Guevara has little to offer as a guide for making revolution. So wh

In 1968, when the photographer Don Honeyman was experimenting with Alberto Korda's iconic image of Che Guevara, he discovered something curious. Honeyman had been experimenting with a process of solarisation as a way of making fashion images more exciting and had been asked by a poster company to try the same thing with Korda's photograph of Che - said to be the most reproduced photo in the world. But he was having trouble duplicating the look of the image as it had first been published in Europe by the revolutionary press.

"I worked over the image for several days," Honeyman wrote, "but couldn't seem to get the same idealistic gleam in Che's eyes. I finally compared the first Che with the second, and discovered that some canny designer, presumably at [the original Italian printers], had made Che slimmer and his face longer, by about one-sixth. It was so effective that I, too, stretched him, and it worked like a charm. It doesn't really do to have a revolutionary who's too plump."

There is something fitting about the world's most iconic revolutionary image having been manipulated. Che's legacy, 40 years after his death in a failed attempt to ignite revolution in Bolivia, rests heavily on an image so powerful and so plastic that it still serves both as a generalised inspiration to rebel and as a vehicle for the sale of everything from ashtrays to T-shirts.

The photograph was taken in March 1960 at the funeral of the victims of an explosion on board the French freighter La Coubre in Havana harbour, in which 81 people had died. The Cuban leadership suspected sabotage by the CIA and the funeral, attended by Simone de Beauvoir and Jean-Paul Sartre, among others, became an anti-American rally. Guevara did not speak, and came into view only briefly for Korda, who was recording images of the event from the crowd. Korda had started out as a fashion photographer, but was then Fidel's personal photographer. He managed two shots with his Leica before Guevara disappeared from view.

The pictures were not published in the reports of the event, but Korda pinned them up in his studio in Havana, and in 1967 gave two of them to the Italian publisher Giangiacomo Feltrinelli, who was planning to publish Che's Bolivian Diary. Within six months Che had been assassinated in Bolivia and both Feltrinelli and the Cuban government published the first posters.

Even in death, Che was lucky with his photographers. Freddy Alborta, the only professional photographer allowed to see his body shortly after his execution in Bolivia, wired a haunting photograph of the corpse, lying on a table, surrounded by military men. The image is Christ-like and has been compared both to Andrea Mantegna's Lamentation Over the Dead Christ and to Rembrandt's Anatomy Lecture of Dr Nicolaes Tulp. But it was Korda's lucky shots that ensured Che Guevara was not for gotten. Korda's photograph, suitably doctored, took on a life of its own, creating an irresistible combination of celebrity and rebel glamour that gave Che an influence in a world that had long forgotten the details of his exploits.

Through the image, the complexities of Che's life and thought are reprocessed into an abstraction that can serve any cause. It was later used in a fake Warhol, a fake that Warhol authenticated, on condition that the revenues go to him. Che's transformation from revolutionary martyr to pop celebrity, with all that it implied in ubiquity, was complete. Forty years on, it is still going strong: when the Victoria and Albert Museum in London mounted an exhibition last year of the history of the Korda image, the curators assembled objects from more than 30 countries, used in contexts as diverse as Madonna's album American Life and Ricky Gervais's Politics DVD to Jean-Paul Gaultier's sunglasses campaign. It has been painted as graffiti in Bethlehem, carried in demonstrations from Palestine to Mexico and borrowed by such artists as Pedro Meyer, Vik Muniz, Martin Parr and Annie Leibovitz. It has been used to represent causes as diverse as world trade, anti-Americanism, teenage rebellion and Latin American identity. It has sold dolls, French wine, model cars, cigarette packets, stamps, Swatch watches, Austrian skis, ashtrays, mugs, keyrings and nesting Russian dolls. Nor is it under capitalism only that Che's image stimulates sales: souvenir shops in Cuba are festooned with Che tourist tat, and in Bolivia, where the left-wing president, Evo Morales, has installed Che's image constructed from coca leaves in his presidential suite. Tourist agencies even offer package tours to the spot where he died.

Emotional appeal

Che's durability owes little to his revolutionary achievements, though his revolutionary credentials are authentic. He was radicalised as a young man by the US-backed coup in Guatemala that overthrew the elected government of Jacobo Árbenz and he played a central part in the Cuban revolutionary struggle. After the revolution he served as finance minister, but grew increasingly alienated from the Castro brothers. He went to the Congo to support revolution there before setting out on the fatal Bolivian adventure, hoping to spread revolution across the subcontinent. Ernesto Guevara was certainly a revolutionary, but so were many others whose names have long been forgotten and whose records inspire more critical assessment.

Che's appeal is emotional. His death in Bolivia as a relatively young man created Che as secular Christ, the man who took upon himself the sins of the world and gave his life for the cause of the oppressed. His memory remains available to the oppressed; his image continues to inspire the hope of change and the virtue of rebellion, enhanced rather than diminished by his defeat. Christ, too, was defeated on earth and, again like Christ, Che's death conveys a promise of redemption through inspiration. He is the rock-hero biker revolutionary, the martyr to idealism, a James Dean in fatigues. When Pope John Paul II celebrated mass in Havana's Revolution Square, the giant image of Che that hangs there served as a revolutionary counterpoint.

But beyond his quality of universal icon of rebellion, what survives of Che's life's work? The promotion of Marxism and violent revolution? Forty years after his death, it is hard to imagine what an octogenarian Che would have felt about his younger self or about the world that he did not live to see. Would his personal and political asceticism have survived in an age in which rampant consumerism has captured the mass imagination? Would he have been distressed or gratified that the USSR, embraced by Fidel Castro against his objections, had collapsed? In 1964 he called Russia a "pigsty" because of the conditions in which it kept the workers. Would he have been any more gratified by the conditions of Cuban workers, nearly 50 years after the revolution? Would he have been encouraged by the rise of China, whose revolution he praised, or appalled at China's new character as a state-managed market economy?

In Cuba his image serves the mythology of the revolution that is used to glamorise a sclerotic state structure: old men in freshly laundered fatigues preside over a dollarised economy, heavily dependent on tourism, in which young women turn to prostitution to buy the consumer goods their counterparts in Miami take for granted.

In wider Latin America, his legacy is mixed. The perceived failure of the neoliberal reforms of the 1990s has intensified opposition to the Washington consensus and produced a series of left-wing victories at the ballot box that guarantee his name is honoured - as in 2006, when Daniel Ortega's Sandinista movement, now a party of dubious revolutionary credentials, was elected to power and the party faithful wore Guevara T-shirts to the victory party. Hugo Chávez, the populist leader of Venezuela, who is known for his eagerness to wear the clothes of the Cuban revolution, often dons a Che T-shirt. Some of his ideas, too, are back in vogue with Latin America's new left: pan-Americanism, support for the region's popular movements, nationalisation and centralisation of government. The various "expressions of the popular will" that he favoured over ballot-box democracy - neighbourhood courts and the Committees for the Defence of the Revolution - have found new expression in Venezuela and Bolivia.

But even here, Che might have felt a little unease. He was critical of much of the Latin American left for its rejection of the armed struggle, and grafted his Stalinism on to the tradition of revolutionary petit bourgeois nationalism in Cuba exemplified by José Martí, much as the Sandinistas were to use Sandino as an inspiration in Nicaragua. Yet many of those now most enthusiastic about his memory came to power through the ballot box. Only in Colombia, where he remains an inspirational figure for the dissident Farc, would he recognise true heirs.

Politically, there is no movement that could be called Guevarist. In Peru, Fidelistas and Guevarists are in opposing camps, as they are in Panama and Mexico. For contemporary intellectuals of the left, Che's legacy, with its romanticism and heroisation of the guerrilla, is problematic. For instance, Jorge Castañeda, the Mexican writer and sociologist, wrote in his biography of Che that Che's ideas had nothing to offer present generations. For Castañeda, his "refusal of ambivalence" and his unwillingness to understand life's contradictions were relics of a damaging era in Latin America. In an age in which the absolutes of Marxism and market capitalism were judged to have failed, Che had nothing to say.

Nor has his popularity in the west translated into any coherent politics. Che's image is still carried by the left, but is also adopted by thousands who have only the vaguest idea of his life, beyond the Hollywood version of The Motor cycle Diaries. In London, a small torchlit rally held in Trafalgar Square to commemorate the 35th anniversary of his death gave a flavour of the portmanteau character of Che's image. In the heroic prose of the participants, "banners and placards were held high" and "chants and speeches rang out from the megaphone across Trafalgar Square to the listening ears of the demonstrators and the passing public and readings from Che's writings were read out". Speakers came from Rock Around the Blockade, Fight Racism! Fight Imperialism!, Victory to the Intifada, the Colombia Solidarity Campaign, the Africa Liberation Support Campaign and the people's movement of the Philippines.

To this assorted list, as to oppressed peoples elsewhere, Che has little to offer as a guide to making revolution. What he does have is the messianic image of sacrifice for the sins - or sufferings - of others. Regardless of his failures and contradictions, or the obsolescence of his methods and ideology, the potency of that image, with its symbolic, religious quality, continues to inspire.

As the Portuguese writer José Saramago wrote, in characteristically mystical terms: "Because the photo of Che Guevara was, before the eyes of millions of people, the image of the supreme dignity of the human being. Because Che Guevara is only the other name of what is more just and dignified in the human spirit.

"He represents what sometimes is asleep in us. It represents what we have to wake up to know and to learn to know even ourselves, to add the humble step of each one of us to the common road of all of us."

This article first appeared in the 08 October 2007 issue of the New Statesman, Election fever

Getty
Show Hide image

The French millennials marching behind Marine Le Pen

A Front National rally attracts former socialists with manicured beards, and a lesbian couple. 

“In 85 days, Marine will be President of the French Republic!” The 150-strong crowd cheered at the sound of the words. On stage, the speaker, the vice-president of the far-right Front National (FN), Florian Philippot, continued: “We will be told that it’s the apocalypse, by the same banks, media, politicians, who were telling the British that Brexit would be an immediate catastrophe.

"Well, they voted, and it’s not! The British are much better off than we are!” The applause grew louder and louder. 

I was in the medieval city of Metz, in a municipal hall near the banks of the Moselle River, a tributary of the Rhine from which the region takes its name. The German border lies 49km east; Luxembourg City is less than an hour’s drive away. This is the "Country of the Three Borders", equidistant from Strasbourg and Frankfurt, and French, German and French again after various wars. Yet for all that local history is deeply rooted in the wider European history, votes for the Front National rank among the highest nationally, and continue to rise at every poll. 

In rural Moselle, “Marine”, as the Front National leader Marine Le Pen is known, has an envoy. In 2014, the well-spoken, elite-educated Philippot, 35, ran for mayor in Forbach, a former miner’s town near the border. He lost to the Socialist candidate but has visited regularly since. Enough for the locals to call him “Florian".

I grew up in a small town, Saint-Avold, halfway between Metz and Forbach. When my grandfather was working in the then-prosperous coal mines, the Moselle region attracted many foreign workers. Many of my fellow schoolmates bore Italian and Polish surnames. But the last mine closed in 2004, and now, some of the immigrants’ grandchildren are voting for the National Front.

Returning, I can't help but wonder: How did my generation, born with the Maastricht treaty, end up turning to the Eurosceptic, hard right FN?

“We’ve seen what the other political parties do – it’s always the same. We must try something else," said Candice Bertrand, 23, She might not be part of the group asking Philippot for selfies, but she had voted FN at every election, and her family agreed. “My mum was a Communist, then voted for [Nicolas] Sarkozy, and now she votes FN. She’s come a long way.”  The way, it seemed, was political distrust.

Minutes earlier, Philippot had pleaded with the audience to talk to their relatives and neighbours. Bertrand had brought her girlfriend, Lola, whom she was trying to convince to vote FN.  Lola wouldn’t give her surname – her strongly left-wing family would “certainly not” like to know she was there. She herself had never voted.

This infuriated Bertrand. “Women have fought for the right to vote!” she declared. Daily chats with Bertrand and her family had warmed up Lola to voting Le Pen in the first round, although not yet in the second. “I’m scared of a major change,” she confided, looking lost. “It’s a bit too extreme.” Both were too young to remember 2002, when a presidential victory for the then-Front National leader Jean-Marie Le Pen, was only a few percentage points away.

Since then, under the leadership of his daughter, Marine, the FN has broken every record. But in this region, the FN’s success isn’t new. In 2002, when liberal France was shocked to see Le Pen reach the second round of the presidential election, the FN was already sailing in Moselle. Le Pen grabbed 23.7 per cent of the Moselle vote in the first round and 21.9 per cent in the second, compared to 16.9 per cent and 17.8 per cent nationally. 

The far-right vote in Moselle remained higher than the national average before skyrocketing in 2012. By then, the younger, softer-looking Marine had taken over the party. In that year, the FN won an astonishing 24.7 per cent of the Moselle vote, and 17.8 per cent nationwide.

For some people of my generation, the FN has already provided opportunities. With his manicured beard and chic suit, Emilien Noé still looks like the Young Socialist he was between 16 and 18 years old. But looks can be deceiving. “I have been disgusted by the internal politics at the Socialist Party, the lack of respect for the low-ranked campaigners," he told me. So instead, he stood as the FN’s youngest national candidate to become mayor in his village, Gosselming, in 2014. “I entered directly into action," he said. (He lost). Now, at just 21, Noé is the FN’s youth coordinator for Eastern France.

Metz, Creative Commons licence credit Morgaine

Next to him stood Kevin Pfeiffer, 27. He told me he used to believe in the Socialist ideal, too - in 2007, as a 17-year-old, he backed Ségolène Royal against Sarkozy. But he is now a FN local councillor and acts as the party's general co-ordinator in the region. Both Noé and Pfeiffer radiated a quiet self-confidence, the sort that such swift rises induces. They shared a deep respect for the young-achiever-in-chief: Philippot. “We’re young and we know we can have perspectives in this party without being a graduate of l’ENA,” said another activist, Olivier Musci, 24. (The elite school Ecole Nationale d’Administration, or ENA, is considered something of a mandatory finishing school for politicians. It counts Francois Hollande and Jacques Chirac among its alumni. Ironically, Philippot is one, too.)

“Florian” likes to say that the FN scores the highest among the young. “Today’s youth have not grown up in a left-right divide”, he told me when I asked why. “The big topics, for them, were Maastricht, 9/11, the Chinese competition, and now Brexit. They have grown up in a political world structured around two poles: globalism versus patriotism.” Notably, half his speech was dedicated to ridiculing the FN's most probably rival, the maverick centrist Emmanuel Macron. “It is a time of the nations. Macron is the opposite of that," Philippot declared. 

At the rally, the blue, red and white flame, the FN’s historic logo, was nowhere to be seen. Even the words “Front National” had deserted the posters, which were instead plastered with “in the name of the people” slogans beneath Marine’s name and large smile. But everyone wears a blue rose at the buttonhole. “It’s the synthesis between the left’s rose and the right’s blue colour”, Pfeiffer said. “The symbol of the impossible becoming possible.” So, neither left nor right? I ask, echoing Macron’s campaign appeal. “Or both left and right”, Pfeiffer answered with a grin.

This nationwide rebranding follows years of efforts to polish the party’s jackass image, forged by decades of xenophobic, racist and anti-Semitic declarations by Le Pen Sr. His daughter evicted him from the party in 2015.

Still, Le Pen’s main pledges revolve around the same issue her father obsessed over - immigration. The resources spent on "dealing with migrants" will, Le Pen promises, be redirected to address the concerns of "the French people". Unemployment, which has been hovering at 10 per cent for years, is very much one of them. Moselle's damaged job market is a booster for the FN - between 10 and 12 per cent of young people are unemployed.

Yet the two phenomena cannot always rationally be linked. The female FN supporters I met candidly admitted they drove from France to Luxembourg every day for work and, like many locals, often went shopping in Germany. Yet they hoped to see the candidate of “Frexit” enter the Elysee palace in May. “We've never had problems to work in Luxembourg. Why would that change?” asked Bertrand. (Le Pen's “144 campaign pledges” promise frontier workers “special measures” to cross the border once out of the Schengen area, which sounds very much like the concept of the Schengen area itself.)

Grégoire Laloux, 21, studied history at the University of Metz. He didn't believe in the European Union. “Countries have their own interests. There are people, but no European people,” he said. “Marine is different because she defends patriotism, sovereignty, French greatness and French history.” He compared Le Pen to Richelieu, the cardinal who made Louis XIV's absolute monarchy possible:  “She, too, wants to build a modern state.”

French populists are quick to link the country's current problems to immigration, and these FN supporters were no exception. “With 7m poor and unemployed, we can't accept all the world's misery,” Olivier Musci, 24, a grandchild of Polish and Italian immigrants, told me. “Those we welcome must serve the country and be proud to be here.”

Lola echoed this call for more assimilation. “At our shopping centre, everyone speaks Arabic now," she said. "People have spat on us, thrown pebbles at us because we're lesbians. But I'm in my country and I have the right to do what I want.” When I asked if the people who attacked them were migrants, she was not so sure. “Let's say, they weren't white.”

Trump promised to “Make America Great Again”. To where would Le Pen's France return? Would it be sovereign again? White again? French again? Ruled by absolutism again? She has blurred enough lines to seduce voters her father never could – the young, the gay, the left-wingers. At the end of his speech, under the rebranded banners, Philippot invited the audience to sing La Marseillaise with him. And in one voice they did: “To arms citizens! Form your battalions! March, march, let impure blood, water our furrows...” The song is the same as the one I knew growing up. But it seemed to me, this time, a more sinister tune.