Britain's US ambassador leaves after four years dogged by Iraq. David Manning talks exclusively to J

David Manning greets me warmly as he strides into the ornate drawing room of his Lutyens residence. This is known as the decompression chamber, the room where he would sit down with Tony Blair and other aides at the end of a prime ministerial visit to Washington. I have known Manning for nearly two decades, since Moscow and the collapse of communism. Since then his career has taken him to Israel, to Blair's right hand and to the Iraq war. He is now leaving the diplomatic service after four years in the most coveted post of all.

I ask him what he has learned about his time in the United States. Does he agree with a recent article by David Miliband in the NS, in which the new Foreign Secretary talked of a shifting balance of power, with America on the wane as China, Russia and India grow more assertive? Manning suggests rumours of the death of America have been greatly exaggerated. "It's very easy to underestimate the power of this country to reinvent itself. There is still an extraordinary energy here. If you want something done, America is still the place to come and look for the pioneering new technology, the capital formation, the people who will take the risks."

As for the so-called special relationship, he says it remains special "at all sorts of levels", notably through economic ties and intelligence-sharing. But he is also keen to point out the differences. "One has to be careful not to say that the United States is the UK on steroids. We are different societies. It's very important to understand where we're different as well as where we see things the same." He talks of a "profound difference in the view of the role of the state, role of religion, and social mores such as gay marriage". Then he brings up the "p" word. "All the time I have been here we have seen the poodlism charge. It's a very simplistic view of the political and broader relationship. We have a natural affinity and a natural friendship, but we're very different, too. It doesn't help either of us to pretend that it isn't true."

He cites areas of diplomatic divergence. "We don't see eye to eye on the importance of a multilateral approach. We want to live in an international system that is predictable, that is very clearly rules-based. We join every club that's going." The Americans, by contrast, talk about coalitions of the willing. "There is much more of a debate here about 'why don't we do this unilaterally?'," he says. Each country has "a different approach to engagement" towards countries such as Cuba and Iran. "We feel you have to engage with people you disagree with profoundly. [Here] there's much more likely to be a view which is 'keep these people at arm's length'." On climate change: "When I came here there were pretty profound arguments about the science. Those have changed. But it's still very difficult here to get people to accept our line of argument that you can't solve this on new technologies alone; you can't do this alone on a voluntary basis. You're going to have to have mandatory emission caps, a carbon-trading system."

Testy exchanges

Manning was at Robin Cook's side when, as foreign secretary, Cook earned the opprobrium of the Israelis, and the more muted displeasure of the Americans, by meeting Palestinians at a planned Jewish settlement in Jerusalem in 1998. Manning has rarely concurred with the White House on Israel, but has been far too discreet to let his views be known in public. Even with Blair there have been spats. Last summer, Manning was in despair, as were a number of cabinet ministers, over the prime minister's refusal to criticise Israel for invading Lebanon. Eventually, after some testy exchanges, he helped to alter the British position with the call for an immediate ceasefire.

"We've never hidden the fact that we take a different view [from that of the Americans] about Palestine. We think this is a dispute about land, not just about terrorism. We have tried hard to push this in ways that have not always been welcome here." The outgoing ambassador makes the following appeal to those who will follow him, using language US politicians would not dare utter: "It is vital to signal to the Palestinians themselves that we care about justice for them. It is vital that we say to the Israelis we absolutely accept that you've got to have a guaranteed right to exist; we've got to show the Arab world that we really care about this problem. It's very important in the overall relationship we have with Muslims around the world, because this is, naturally, a completely neuralgic point for them. That affects our discussions about terrorism, radicalisation, whatever you want."

A diminutive, soft-spoken man, Manning seems haunted by the failure to shift the US approach (see Andrew Stephen's article on why America is afraid of the Israel lobby). "Is it a sadness to me that I sit here, 12 years after I went to Israel, and we are still stuck where we are? You bet." Blair's attempts to engage Bush on Israel-Palestine are well documented, but he took the view that disagreements should be kept in private. Given the differences that Manning talks of, I suggest the public may have been misled about the state of the relationship. "I think that's true," he says. "I don't have a ready remedy for that." He adds: "If you accept my thesis that it is better for both sides to be clear where we disagree, then I'm perfectly happy with that. I don't think the relationship will diminish . . . if we are clear about where we have differences. I don't think there's been much of an interest in the UK in highlighting difference. The story has been: we're poodles. It's hardly as if we've been sitting here pretending that we're some kind of echo chamber for American policy."

So why did Blair act the way he did? The answer is part calculation, part personality. "You have to be aware there's also the danger that if you go round trumpeting that you've changed people's views then there's a backlash." He cites the British presidency of the G8 in 2005. "I doubt very much people around here were thrilled that he chose climate change and Africa as the themes." Blair, he said, pursued his priorities, but did not advertise the differences. "Do we think that shouting loudly will make it work better? On the whole, British politicians don't do it that way."

Few people saw Blair more frequently, more intensely, than Manning during his two years as his foreign policy adviser, a period that began in the week of 11 September 2001 and ended a few months after the Iraq war. "You have to understand Blair the person before you get into this. A lot of what he was doing with Bush, he was doing with Clinton. Blair was very clear about the doctrine of liberal interventionism. This was not something . . . invented to justify close relations with George Bush. You have to understand he believed very strongly."

How is it that Manning, whom many consider to be one of the wisest and most decent men in public life, was party to the greatest foreign policy catastrophe of modern times? I never imagined he would succumb to Blair's Manichaean world-view, but even now some of that slips in. "It's a curiosity that people have lost the memory of the fact that the Labour Party has very strong views about dealing with dictators, fascists and people who trample on human rights. And Saddam was a monster. We tend to forget this," he says.

Even though he signed up to the theory, Manning was careful to point out the dangers from early on in 2002. What of Blair and the intelligence that led to war? "He believed the WMD story. It's not true that it was made up and that he always knew it was made up. Was it wrong? Yes. But the idea that he somehow sat down and confected this story and that was the justification for the policy he opted for is not true." By his own admission, Manning, "as a consumer", was just as enthusiastic about the information being processed by the Joint Intelligence Committee. Yet he makes a curious admission. "Were we wrong about WMDs? Yes, but we don't have a very good track record on intelligence on Iraq." This dates back to the first Gulf War, when nobody was prepared for Saddam's invasion of Kuwait. "That was a pretty bad mistake," he says. If that was the case, why was the intelligence not treated with more circumspection this time around? "The tendency had always been to underestimate what Saddam was up to."

I ask Manning to confirm that Blair signed up in principle to Bush's war aims when they met at the presidential ranch in Crawford, Texas, in April 2002, a full 11 months before the war began. Manning denies this. "If he did, he didn't do it in my hearing." He concedes that prime minister and president dined alone that night, but says that when Blair gave him a read-out afterwards, "He didn't talk to me as a prime minister saying to me, 'I've made up to mind we're going to war with Iraq.'" Indeed, he says that even in late 2002 Blair suggested to Bush that if WMD searches by the UN's chief inspector Hans Blix suceeded, military action might be unecessary - except that it would transpire that Blix would not find anything, because there was nothing to find.

Make peace, not war

Manning then makes a remarkable claim. Blair was desperate for a second resolution at the UN Security Council, not just to give him cover for war, but because, in his heart of hearts, he did not want military action. "Until very late he hoped there would be an international coalition that would work through the UN." He hoped pressure would be applied, so that either Saddam would quit of his own accord or neighbouring countries would help push him out. Blair "was always in favour of regime change, but that did not mean he always wanted regime change through military means. He must have known it might come to military action, but I have always believed he hoped and probably believed there was a way of getting there by using the UN to put pressure on Saddam. I don't think he ever wanted to go by the military route." In the end he had no choice. He was boxed in, worried about transatlantic splits. "He knew what the stakes were. He accepted it might come to this, but he always wanted to do it in a different way. I've always believed he would much rather it hadn't taken place."

This story is one of tragedy, rather than lies or hubris. Manning provides one more example to support his case. Blair, he suggests, was in effect deceived by the White House and the neoconservatives over plans for the reconstruction of Iraq.

In summer 2002, Blair sent Manning for a rare one-to-one with Bush to express his misgivings. There were, as Manning wrote in a leaked memo, no plans for "the morning after". Bush assured the British that he was on the case. The state department was entrusted with the task of preparing for postwar nation-building. Blair put great faith in the moderate secretary of state, Colin Powell. Neither man was a match for Dick Cheney, the vice-president, nor for Donald Rumsfeld, the defence secretary.

Even as the defence department (DoD) prepared to take over the running of Iraq, using Rumsfeld's infamous "invasion-lite" idea, Blair and Manning were being assured by Bush that the state department would take the lead role and that he was "very confident" about the postwar plans. They believed him. "We now know that the preparations were all blocked. There were plans made and deployed in the state department, but in the end the state department wasn't allowed to take the job."

I suggest to him that Bush and the neocons had pulled a fast one on Blair, and he provides a less-than-fulsome denial. "Was it a double-cross? I don't think they set out to double-cross the prime minister. I don't think that is true. I think what you see here is confusion. I've never entirely understood what happened, but I assume that, in some kind of inter-agency discussion, Rumsfeld's DoD said: 'We're going to do this.' I did not know that the DoD was going to take over the running of the country. We didn't have any sense that that was about to be the way postwar Iraq was going to be run."

The mood in Downing Street changed early on during the occupation, when the looting began. "That was the moment I remember having real feelings of disquiet. Then we got very concerned when we heard the army was being disbanded and when we heard that de-Ba'athification was going ahead on the scale it was." It was in these critical weeks that the long-term aims of the war were undermined. "Was a key period mishandled and opportunities lost? Yes. I don't think anybody can see that the immediate postwar situation was anything other than a failure. We had hoped that rapidly the situation would stabilise, that it would be possible to introduce reconciliation, get the economy moving quickly and rebuild society. Did it happen quickly? No, we failed. We were over-optimistic, as we perhaps were after the collapse of the Soviet Union, about the powers of this place to regenerate itself."

Iraq has left its mark on Manning. He does his best to defend the decision, suggesting that "the story isn't over yet" and that it may not be a failure in the long term. He is similarly protective of his former boss. "Iraq casts a very long shadow for him," he says, and hopes that Blair's legacy will take into account achievements such as Northern Ireland. "I admired him. He did not blow with the wind."

The Bush administration, he says, has shown more dex terity post-Iraq. He points to its readiness to use diplomacy in dealing with North Korea. On Iran, the Americans "have come in behind the Europeans" and "it is wrong to say they have only one mode of operation". Will it come to military action against the Iranians? "I don't see any intention on their part to use hard power on Iran . . . Of course there are pressures, but there is no sign for the moment that that is where the president is." He also says: "I would like to see a bolder effort by all of us to engage with Iran more broadly, so that the nuclear file becomes just one area of the dossier."

New man

Manning will be replaced in early October by Nigel Sheinwald, an altogether different character. After Christopher Meyer's showmanship and Manning's earnestness, Britain's interests in Washington will be represented by more of a bruiser. Perhaps that will be in keeping with Gordon Brown's cooler, more pragmatic dealings with the White House. Manning says both Bush and Brown described their first meeting at Camp David to him as "fine" - hardly a ringing endorsement.

Certainly, I find the mood in Washington more testy than at any recent time. Just as the British withdraw from Basra, much to the fury of the White House, so the Americans - from their military chief in Iraq, David Petraeus, to Bush - proclaim that their "surge" is working. The split could not be more pronounced. "You're right, it's not as close yet," Manning admits. "Personal relations of that kind don't develop in the same way, but you'll find a regular pattern of consultations. Life dictates they'll have to get close."

I ask Manning what has changed in his three decades in the service. When he started, Britain was "really struggling. In 1975 doing this job involved trying to explain why the lights had been switched off." Then, the Cold War was in full swing. Now, he points to a Europe "whole and free" (to use a phrase coined by George Bush Sr), the re-emergence of China and a flourishing Indian democracy. "Many more people have been taken out of poverty. Eastern Europeans don't get the knock on the door at midnight. By any measure there are a lot more democracies." This is, he says, "a better world".

He sounds several warnings, however. The west remains poor at handling post-conflict reconstruction; it has failed to deal with energy security, or with Islamic radicalisation and terrorism. Russia, he says, has become a dispiriting example of big money meets nationalism. During Vladimir Putin's first years in power, Blair took pains to win him over - tea with the Queen in London and visits to a beer bar in Russia. Wasn't this a classic case of Blairite charm over substance? "I don't think it was naive," Manning says. "There were serious attempts to engage. It just hasn't worked out. The mood has changed," he says, pointing to the rise in the oil price. "It is easier to be nationalistic when you're rich than when you're poor." The real mistakes were made during the early 1990s. On privatisation, "We were too dogmatic. We were in too much of a hurry. That sort of change, in a system that has been totalitarian for 75 years, takes time to work itself out."

One of Manning's projects on his return to London is to push for a World Education Bank. This would be a global fund to create opportunities in developing countries, but not through the World Bank or other institutions that carry so much baggage. "We must be able to provide access to funds without our fingerprints on them." Perhaps, like Blair with his peacemaking efforts in the Middle East, this, too, is atonement for all that has gone wrong in Iraq.

Manning: the CV

Born 5 December 1949. Public school at Ardingly, followed by modern history at Oriel College, Oxford, and Johns Hopkins School of Advanced International Studies, Bologna

Joined Foreign Office in 1972. Has also served in Paris, New Delhi, Warsaw and at Nato

His wife, Catherine, writes thrillers under the nom de plume Elizabeth Ironside

Was in charge of Moscow embassy on first day of 1991 coup attempt against Mikhail Gorbachev

Foreign policy adviser to Tony Blair, 2001-2003

UK ambassador to the US, 2003-2007

Research by Matt Sandy

This article first appeared in the 17 September 2007 issue of the New Statesman, How the Americans misled Blair over Iraq

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Fitter, dumber, more productive

How the craze for Apple Watches, Fitbits and other wearable tech devices revives the old and discredited science of behaviourism.

When Tim Cook unveiled the latest operating system for the Apple Watch in June, he described the product in a remarkable way. This is no longer just a wrist-mounted gadget for checking your email and social media notifications; it is now “the ultimate device for a healthy life”.

With the watch’s fitness-tracking and heart rate-sensor features to the fore, Cook explained how its Activity and Workout apps have been retooled to provide greater “motivation”. A new Breathe app encourages the user to take time out during the day for deep breathing sessions. Oh yes, this watch has an app that notifies you when it’s time to breathe. The paradox is that if you have zero motivation and don’t know when to breathe in the first place, you probably won’t survive long enough to buy an Apple Watch.

The watch and its marketing are emblematic of how the tech trend is moving beyond mere fitness tracking into what might one call quality-of-life tracking and algorithmic hacking of the quality of consciousness. A couple of years ago I road-tested a brainwave-sensing headband, called the Muse, which promises to help you quiet your mind and achieve “focus” by concentrating on your breathing as it provides aural feedback over earphones, in the form of the sound of wind at a beach. I found it turned me, for a while, into a kind of placid zombie with no useful “focus” at all.

A newer product even aims to hack sleep – that productivity wasteland, which, according to the art historian and essayist Jonathan Crary’s book 24/7: Late Capitalism and the Ends of Sleep, is an affront to the foundations of capitalism. So buy an “intelligent sleep mask” called the Neuroon to analyse the quality of your sleep at night and help you perform more productively come morning. “Knowledge is power!” it promises. “Sleep analytics gathers your body’s sleep data and uses it to help you sleep smarter!” (But isn’t one of the great things about sleep that, while you’re asleep, you are perfectly stupid?)

The Neuroon will also help you enjoy technologically assisted “power naps” during the day to combat “lack of energy”, “fatigue”, “mental exhaustion” and “insomnia”. When it comes to quality of sleep, of course, numerous studies suggest that late-night smartphone use is very bad, but if you can’t stop yourself using your phone, at least you can now connect it to a sleep-enhancing gadget.

So comes a brand new wave of devices that encourage users to outsource not only their basic bodily functions but – as with the Apple Watch’s emphasis on providing “motivation” – their very willpower.  These are thrillingly innovative technologies and yet, in the way they encourage us to think about ourselves, they implicitly revive an old and discarded school of ­thinking in psychology. Are we all neo-­behaviourists now?


The school of behaviourism arose in the early 20th century out of a virtuous scientific caution. Experimenters wished to avoid anthropomorphising animals such as rats and pigeons by attributing to them mental capacities for belief, reasoning, and so forth. This kind of description seemed woolly and impossible to verify.

The behaviourists discovered that the actions of laboratory animals could, in effect, be predicted and guided by careful “conditioning”, involving stimulus and reinforcement. They then applied Ockham’s razor: there was no reason, they argued, to believe in elaborate mental equipment in a small mammal or bird; at bottom, all behaviour was just a response to external stimulus. The idea that a rat had a complex mentality was an unnecessary hypothesis and so could be discarded. The psychologist John B Watson declared in 1913 that behaviour, and behaviour alone, should be the whole subject matter of psychology: to project “psychical” attributes on to animals, he and his followers thought, was not permissible.

The problem with Ockham’s razor, though, is that sometimes it is difficult to know when to stop cutting. And so more radical behaviourists sought to apply the same lesson to human beings. What you and I think of as thinking was, for radical behaviourists such as the Yale psychologist Clark L Hull, just another pattern of conditioned reflexes. A human being was merely a more complex knot of stimulus responses than a pigeon. Once perfected, some scientists believed, behaviourist science would supply a reliable method to “predict and control” the behaviour of human beings, and thus all social problems would be overcome.

It was a kind of optimistic, progressive version of Nineteen Eighty-Four. But it fell sharply from favour after the 1960s, and the subsequent “cognitive revolution” in psychology emphasised the causal role of conscious thinking. What became cognitive behavioural therapy, for instance, owed its impressive clinical success to focusing on a person’s cognition – the thoughts and the beliefs that radical behaviourism treated as mythical. As CBT’s name suggests, however, it mixes cognitive strategies (analyse one’s thoughts in order to break destructive patterns) with behavioural techniques (act a certain way so as to affect one’s feelings). And the deliberate conditioning of behaviour is still a valuable technique outside the therapy room.

The effective “behavioural modification programme” first publicised by Weight Watchers in the 1970s is based on reinforcement and support techniques suggested by the behaviourist school. Recent research suggests that clever conditioning – associating the taking of a medicine with a certain smell – can boost the body’s immune response later when a patient detects the smell, even without a dose of medicine.

Radical behaviourism that denies a subject’s consciousness and agency, however, is now completely dead as a science. Yet it is being smuggled back into the mainstream by the latest life-enhancing gadgets from Silicon Valley. The difference is that, now, we are encouraged to outsource the “prediction and control” of our own behaviour not to a benign team of psychological experts, but to algorithms.

It begins with measurement and analysis of bodily data using wearable instruments such as Fitbit wristbands, the first wave of which came under the rubric of the “quantified self”. (The Victorian polymath and founder of eugenics, Francis Galton, asked: “When shall we have anthropometric laboratories, where a man may, when he pleases, get himself and his children weighed, measured, and rightly photographed, and have their bodily faculties tested by the best methods known to modern science?” He has his answer: one may now wear such laboratories about one’s person.) But simply recording and hoarding data is of limited use. To adapt what Marx said about philosophers: the sensors only interpret the body, in various ways; the point is to change it.

And the new technology offers to help with precisely that, offering such externally applied “motivation” as the Apple Watch. So the reasoning, striving mind is vacated (perhaps with the help of a mindfulness app) and usurped by a cybernetic system to optimise the organism’s functioning. Electronic stimulus produces a physiological response, as in the behaviourist laboratory. The human being herself just needs to get out of the way. The customer of such devices is merely an opaquely functioning machine to be tinkered with. The desired outputs can be invoked by the correct inputs from a technological prosthesis. Our physical behaviour and even our moods are manipulated by algorithmic number-crunching in corporate data farms, and, as a result, we may dream of becoming fitter, happier and more productive.



The broad current of behaviourism was not homogeneous in its theories, and nor are its modern technological avatars. The physiologist Ivan Pavlov induced dogs to salivate at the sound of a bell, which they had learned to associate with food. Here, stimulus (the bell) produces an involuntary response (salivation). This is called “classical conditioning”, and it is advertised as the scientific mechanism behind a new device called the Pavlok, a wristband that delivers mild electric shocks to the user in order, so it promises, to help break bad habits such as overeating or smoking.

The explicit behaviourist-revival sell here is interesting, though it is arguably predicated on the wrong kind of conditioning. In classical conditioning, the stimulus evokes the response; but the Pavlok’s painful electric shock is a stimulus that comes after a (voluntary) action. This is what the psychologist who became the best-known behaviourist theoretician, B F Skinner, called “operant conditioning”.

By associating certain actions with positive or negative reinforcement, an animal is led to change its behaviour. The user of a Pavlok treats herself, too, just like an animal, helplessly suffering the gadget’s painful negative reinforcement. “Pavlok associates a mild zap with your bad habit,” its marketing material promises, “training your brain to stop liking the habit.” The use of the word “brain” instead of “mind” here is revealing. The Pavlok user is encouraged to bypass her reflective faculties and perform pain-led conditioning directly on her grey matter, in order to get from it the behaviour that she prefers. And so modern behaviourist technologies act as though the cognitive revolution in psychology never happened, encouraging us to believe that thinking just gets in the way.

Technologically assisted attempts to defeat weakness of will or concentration are not new. In 1925 the inventor Hugo Gernsback announced, in the pages of his magazine Science and Invention, an invention called the Isolator. It was a metal, full-face hood, somewhat like a diving helmet, connected by a rubber hose to an oxygen tank. The Isolator, too, was designed to defeat distractions and assist mental focus.

The problem with modern life, Gernsback wrote, was that the ringing of a telephone or a doorbell “is sufficient, in nearly all cases, to stop the flow of thoughts”. Inside the Isolator, however, sounds are muffled, and the small eyeholes prevent you from seeing anything except what is directly in front of you. Gernsback provided a salutary photograph of himself wearing the Isolator while sitting at his desk, looking like one of the Cybermen from Doctor Who. “The author at work in his private study aided by the Isolator,” the caption reads. “Outside noises being eliminated, the worker can concentrate with ease upon the subject at hand.”

Modern anti-distraction tools such as computer software that disables your internet connection, or word processors that imitate an old-fashioned DOS screen, with nothing but green text on a black background, as well as the brain-measuring Muse headband – these are just the latest versions of what seems an age-old desire for technologically imposed calm. But what do we lose if we come to rely on such gadgets, unable to impose calm on ourselves? What do we become when we need machines to motivate us?


It was B F Skinner who supplied what became the paradigmatic image of ­behaviourist science with his “Skinner Box”, formally known as an “operant conditioning chamber”. Skinner Boxes come in different flavours but a classic example is a box with an electrified floor and two levers. A rat is trapped in the box and must press the correct lever when a certain light comes on. If the rat gets it right, food is delivered. If the rat presses the wrong lever, it receives a painful electric shock through the booby-trapped floor. The rat soon learns to press the right lever all the time. But if the levers’ functions are changed unpredictably by the experimenters, the rat becomes confused, withdrawn and depressed.

Skinner Boxes have been used with success not only on rats but on birds and primates, too. So what, after all, are we doing if we sign up to technologically enhanced self-improvement through gadgets and apps? As we manipulate our screens for ­reassurance and encouragement, or wince at a painful failure to be better today than we were yesterday, we are treating ourselves similarly as objects to be improved through operant conditioning. We are climbing willingly into a virtual Skinner Box.

As Carl Cederström and André Spicer point out in their book The Wellness Syndrome, published last year: “Surrendering to an authoritarian agency, which is not just telling you what to do, but also handing out rewards and punishments to shape your behaviour more effectively, seems like undermining your own agency and autonomy.” What’s worse is that, increasingly, we will have no choice in the matter anyway. Gernsback’s Isolator was explicitly designed to improve the concentration of the “worker”, and so are its digital-age descendants. Corporate employee “wellness” programmes increasingly encourage or even mandate the use of fitness trackers and other behavioural gadgets in order to ensure an ideally efficient and compliant workforce.

There are many political reasons to resist the pitiless transfer of responsibility for well-being on to the individual in this way. And, in such cases, it is important to point out that the new idea is a repackaging of a controversial old idea, because that challenges its proponents to defend it explicitly. The Apple Watch and its cousins promise an utterly novel form of technologically enhanced self-mastery. But it is also merely the latest way in which modernity invites us to perform operant conditioning on ourselves, to cleanse away anxiety and dissatisfaction and become more streamlined citizen-consumers. Perhaps we will decide, after all, that tech-powered behaviourism is good. But we should know what we are arguing about. The rethinking should take place out in the open.

In 1987, three years before he died, B F Skinner published a scholarly paper entitled Whatever Happened to Psychology as the Science of Behaviour?, reiterating his now-unfashionable arguments against psychological talk about states of mind. For him, the “prediction and control” of behaviour was not merely a theoretical preference; it was a necessity for global social justice. “To feed the hungry and clothe the naked are ­remedial acts,” he wrote. “We can easily see what is wrong and what needs to be done. It is much harder to see and do something about the fact that world agriculture must feed and clothe billions of people, most of them yet unborn. It is not enough to advise people how to behave in ways that will make a future possible; they must be given effective reasons for behaving in those ways, and that means effective contingencies of reinforcement now.” In other words, mere arguments won’t equip the world to support an increasing population; strategies of behavioural control must be designed for the good of all.

Arguably, this authoritarian strand of behaviourist thinking is what morphed into the subtly reinforcing “choice architecture” of nudge politics, which seeks gently to compel citizens to do the right thing (eat healthy foods, sign up for pension plans) by altering the ways in which such alternatives are presented.

By contrast, the Apple Watch, the Pavlok and their ilk revive a behaviourism evacuated of all social concern and designed solely to optimise the individual customer. By ­using such devices, we voluntarily offer ourselves up to a denial of our voluntary selves, becoming atomised lab rats, to be manipulated electronically through the corporate cloud. It is perhaps no surprise that when the founder of American behaviourism, John B Watson, left academia in 1920, he went into a field that would come to profit very handsomely indeed from his skills of manipulation – advertising. Today’s neo-behaviourist technologies promise to usher in a world that is one giant Skinner Box in its own right: a world where thinking just gets in the way, and we all mechanically press levers for food pellets.

This article first appeared in the 18 August 2016 issue of the New Statesman, Corbyn’s revenge