Brown's new world order

The Inside Track with Jonathan Freedland plus Kev

The Inside Track with Jonathan Freedland plus Kevin Maguire, Martin Bright, Peter Wilby plus Tara Hamilton-Miller

It's only an academic question, but it has suddenly acquired more force, now that he's about to become prime minister. Could Gordon Brown have stopped the Iraq war?

Say Brown had joined Robin Cook in resigning on principle in March 2003. Tony Blair would have had only two options: to quit or to back down to save his government. He would have had to phone George W Bush and tell him that British troops would not, after all, be joining the US military in Operation Iraqi Freedom. We know from all the insider accounts that Bush was determined not to go to war alone. Indeed, he was prepared to go to inordinate lengths to keep his British ally on board. The president could not allow his war to seem like an act of American caprice, rather than the action of the international community. Bush would have had to delay the invasion, thereby giving the UN arms inspectors more time - perhaps enough to discover that Saddam Hussein had no weapons of mass destruction after all. The chain of logic is clear. No Brown, no Britain. No Britain, no war.

Brown never did take that decisive step. He kept well out of what was the defining battle of the Blair years, declaring his view only during the 2005 general election campaign when asked point-blank if he would have handled Iraq the same way as Blair. "Yes," Brown said - and said no more.

From now on, enigmatic distance from key foreign policy issues will not be an option. Brown will have to lead and decide. There can be no delegation of international affairs, the way Blair delegated the economy to his Chancellor. Foreign policy is close to the essence of the prime minister's role. And, as predecessors from Churchill through Eden to Thatcher would surely testify, it's what can make or break you.

Brown will arrive at No 10 with only the sketchiest record in foreign affairs. That is partly thanks to the division of labour entailed by the Granita accord: Gordon got domestic, Tony got the rest of the world. If that was the bargain, Brown stuck to it faithfully, never once cutting across Blair's international turf. That's the charitable reading. Brown's critics have a harsher gloss. For them, his silence on Iraq was motivated by his Macavity-like habit, identified by the former mandarin Lord Turnbull, of vanishing at the first sign of trouble. Either way, Brown's experience in the diplomatic arena is thin. One über-Blairite warns that, when the first international crisis strikes, Brown is not going to know what has hit him. "If Iran invades southern Iraq, you can't commission Derek Wanless to do an 18-month review. You have to decide what to do now. Today."

And foreign policy is notoriously unpredictable. It is often barely a policy at all, less a predetermined strategy than a series of reactions to unforeseen events. After all, who knew in 1997 that Blair would emerge as a muscular neoconservative? Brown could end up surprising us just as much.

It is not only outsiders who are in the dark about his intentions. I asked one pro-Brown cabinet minister what his new boss planned to do internationally and received a candid reply: "I don't know." Incredibly, the man who will be prime minister next month has no full-time foreign policy adviser.

So we're left looking for clues, in his speeches and in his past record. One conclusion emerges straight away: when Brown looks for a way into an international problem, he heads for the door marked "Economics". The most obvious example is the Israel-Palestine conflict. In 2005, Brown deployed his trusted lieutenant Ed Balls, along with a Treasury official, Jon Cunliffe - whom some tip to move over to No 10 to advise on foreign affairs - to study, on behalf of the G8, prospects for "supporting the Middle East peace process through economic development". The idea was to replicate for Israelis and Palestinians what had worked so well in Northern Ireland: ensuring a flow of investment and jobs into a former war zone, giving the next generation a stake in peace. If today an 18-year-old Catholic lad in Belfast would rather get a job in some plush corporate HQ than become an IRA volunteer, why couldn't the same be true of young Palestinians of the future, choosing a career with an internet start-up over "martyrdom" with Hamas?

Something to lose

It's not just the Middle East conflict: ask Brown about Afghanistan, and his first answer is that the Afghans need an alternative crop to the poppy. He speaks about the need for investment in Iraq, too. Peace will hold, he believes, when people have something financial to lose. This economist's approach to foreign affairs might just be a function of Brown's CV: until now, economics was the only way he was allowed on to the world stage without treading on Blair's toes. But it goes deeper than that, revealing something of what Brown genuinely believes. There are flaws in the approach, to be sure. On Israel-Palestine, it's clear that investment will be vital after the two sides have signed a peace agreement. But the politics surely has to come first (just as investment in Ulster could come only after a meaningful ceasefire). To talk about industrial parks and apprenticeships now, while Hamas is firing rockets at Israel, Israel is shelling Gaza, and Fatah and Hamas are killing each other, risks looking idealistic, if not irrelevant.

There are other important pointers. Brown's championing of help for the developing world is well known, from his leading role in the campaign to cut debt to his invention of the International Finance Facility, designed to increase development aid with money from the bond markets. In both cases, Brown chivvied other governments to do their bit, even bringing a Republican US Treasury secretary, John Snow, on board for debt relief. That could be a precedent, a sign that coalition-building is not beyond him. It has also won him a strong reputation among NGOs and church groups.

What does this belief in development aid, typified by his tripling of the Department for International Development's budget, tell us about Brown? Admirers say it demonstrates his core belief that poverty is a scourge that governments have to tackle, at home and abroad. This, they say, is the legacy of his upbringing in the manse, the tangible evidence of his sotto voce brand of Christian socialism. Yet it would be a mistake to read Brown's belief in development as entirely abstract and ethical. Rather, it illuminates what might be a funda mentally different approach to the hard-headed, real-world questions thrown up by the "war on terror" - fundamentally different, that is, from the policy pursued by Blair.

If expressed in a soundbite, this would be "tough on terrorism, tough on the causes of terrorism". Brown is too canny to say anything that could be understood as justifying terrorist murder, but privately he argues that there are conditions in which violent extremism can flourish. These include states that break down through desperate poverty and disease.

Blair hangover

Of course, that doesn't explain the 19 hijackers of 9/11, most of them from comfortable Saudi backgrounds. But Brown is looking ahead to the failing states of Africa, worried that they could fall prey to al-Qaeda. In a speech in April to Labour Friends of Israel, he spoke at length about finding partners in Africa. His belief is that helping those countries - say, by funding education for those 120 million of the world's children who don't go to school - is both a moral good in itself and pragmatically smart, preventing jihadism winning more recruits. Brown talks often of the postwar Marshall Plan, which spent US money on European and other countries, in part to prevent them falling into the pro-Soviet column. He may well see aid to Africa the same way, with jihadism the new global menace to be defeated.

As for Iraq itself, a move is expected early, if only to draw a line under the hangover of the Blair era. The likeliest would be an accelerated troop withdrawal. But Brown would be wary of spinning that as a repudiation of Blair's war: after all, he knows that we know that he voted for it, and saw the raw anger for himself as an anti-war heckler was ejected from a hustings meeting he addressed on 20 May.

What's more, Brown still privately defends the decision to invade. He argues the case not on the grounds of weapons of mass destruction or Saddam being a vile dictator, but that Iraq's serial defiance of repeated UN resolutions could not go unpunished. Critics of the war will say that Saddam could hardly have been defying UN resolutions when, as we now know for sure, he had indeed disarmed.

Brown might want to couple any withdrawal from Iraq with another gesture, perhaps in the opposite direction. He might, for example, boost the British presence in Afghan istan, as if to allay any fears in Washington that Britain under him was going soft. But any desire to prove his hard power credentials is unlikely to include signing up for a military solution to one of the most pressing questions waiting for him in the Downing Street in-tray: Iran's apparent desire to acquire nuclear weapons. On 13 May, Brown said he did not anticipate any attack on Iran, because the process of multilateral engagement and negotiation is working. Indeed, he even spoke of a "new multilateralism", in which disputes will increasingly be settled through international institutions and dialogue. It may be too hopeful, but it suggests at least a different starting point from Blair, who sent British troops into combat five times in his first six years.

Then comes the crucial relationship, the one with the US. Of all Brown's diplomatic moves, this is the one that will be watched most intensely. There won't be the love-in that Blair struck up with Bush, if only because Brown knows how dearly that cost his predecessor, but it might be more complex than some hope. Brown is a known Americanophile - much more than was the French-speaking, Tuscany-visiting Blair. He reads American books and, famously, used to holiday annually in Cape Cod. His friendships range from Ted Kennedy to Alan Greenspan, the former head of the Federal Reserve. Brown will certainly be able to do business in Washington.

Aberrational fantasies

Brown also has the equipment to be more discerning than Blair ever was. Blair was powered by an undifferentiated belief that he had to be close to the White House, whoever was in it, whatever they did. Brown will be better able to distinguish enduring American interests from aberrational, neoconservative fantasies, siding with the US for the former and keeping his distance from the latter. He will be an enthusiastic, loyal ally of the US - but his support will not be unconditional. And if, once Bush goes in January 2009, the president is replaced by a Democrat, from the party with which Brown has good, personal links, so much the better.

On Europe, we have had several glimpses of the shape of things to come. Brown's impatience at finance ministers' meetings, and his derailment of British membership of the euro, suggest a sceptic. He loathes the Common Agricultural Policy, a piece of protectionism that cannot be defended in an era of global free trade. With the French and the Germans now talking of resuscitating the corpse of an EU constitution, reclothing it as a treaty, a collision seems likely. Brown would not want to rouse the ire of the Eurosceptic press by driving such a treaty through parliament; but nor could he risk submitting it to a referendum that he could lose. Expect some trademark footwork to get this booted into the long grass.

Where Brown would like to set a lead, rather than just react, is on the aid and trade agenda he has made his own (his only beef with the Make Poverty History campaign is that he thinks it should be pushing governments, including his, harder), and also on climate change. He wants to outman oeuvre the Tories on this territory not by matching David Cameron wind turbine for wind turbine, but by coming up with the kind of large-scale breakthrough that would make Cameron look like a lightweight. He speaks of plans for the reforestation of the Congo, of recasting the beleaguered World Bank as a new Environment Bank, of establishing a carbon market in London. This is the level he wants to operate on; he'll leave the organic broccoli to Cameron.

These, then, are the instincts that should steer Gordon Brown when he enters the international arena as leader of what is still one of the world's most powerful nations. How much will they determine what he does in office? The lesson of recent history is that they may be no guide at all. As Tony Blair discovered one September morning in 2001, everything can change when a single event comes out of a clear blue sky.

Jonathan Freedland writes for the Guardian

This article first appeared in the 28 May 2007 issue of the New Statesman, Gaza: The jailed state

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The secret anti-capitalist history of McDonald’s

As a new film focuses on the real founder of McDonald’s, his grandson reveals the unlikely story behind his family’s long-lost restaurant.

One afternoon in about the year 1988, an 11-year-old boy was eating at McDonald’s with his family in the city of Manchester, New Hampshire. During the meal, he noticed a plaque on the wall bearing a man’s face and declaring him the founder of McDonald’s. These plaques were prevalent in McDonald’s restaurants across the US at the time. The face – gleaming with pride – belonged to Ray Kroc, a businessman and former travelling salesman long hailed as the creator of the fast food franchise.

Flickr/Phillip Pessar

But this wasn’t the man the young boy munching on fries expected to see. That man was in the restaurant alongside him. “I looked at my grandfather and said, ‘But I thought you were the founder?’” he recalls. “And that’s when, in the late Eighties, early Nineties, my grandfather went back on the [McDonald’s] Corporation to set the history straight.”

Jason McDonald French, now a 40-year-old registered nurse with four children, is the grandson of Dick McDonald – the real founder of McDonald’s. When he turned to his grandfather as a confused child all those years ago, he spurred him on to correct decades of misinformation about the mysterious McDonald’s history. A story now being brought to mainstream attention by a new film, The Founder.


Jason McDonald French

“They [McDonald’s Corporation] seemed to forget where the name actually did come from,” says McDonald French, speaking on the phone from his home just outside Springfield, Massachusetts.

His grandfather Dick was one half of the McDonald brothers, an entrepreneurial duo of restaurateurs who started out with a standard drive-in hotdog stand in California, 1937.

Dick's father, an Irish immigrant, worked in a shoe factory in New Hampshire. He and his brother made their success from scratch. They founded a unique burger restaurant in San Bernardino, around 50 miles east of where they had been flogging hotdogs. It would become the first McDonald’s restaurant.

Most takeout restaurants back then were drive-ins, where you would park, order food from your car, and wait for a “carhop” server to bring you your meal on a plate, with cutlery. The McDonald brothers noticed that this was a slow, disorganised process with pointless costly overheads.

So they invented fast food.

***

In 1948, they built what came to be known as the “speedy system” for a fast food kitchen from scratch. Dick was the inventor out of the two brothers - as well as the bespoke kitchen design, he came up with both the iconic giant yellow “M” and its nickname, the “Golden Arches”.

“My grandfather was an innovator, a man ahead of his time,” McDonald French tells me. “For someone who was [only] high school-educated to come up with the ideas and have the foresight to see where the food service business was going, is pretty remarkable.”


The McDonald brothers with a milkshake machine.

McDonald French is still amazed at his grandfather’s contraptions. “He was inventing machines to do this automated system, just off-the-cuff,” he recalls. “They were using heat lamps to keep food warm beforehand, before anyone had ever thought of such a thing. They customised their grills to whip the grease away to cook the burgers more efficiently. It was six-feet-long, which was just unheard of.”

Dick even custom-made ketchup and mustard dispensers – like metal fireplace bellows – to speed up the process of garnishing each burger. The brothers’ system, which also cut out waiting staff and the cost of buying and washing crockery and cutlery, brought customers hamburgers from grill to counter in 30 seconds.


The McDonald brothers as depicted in The Founder. Photo: The Founder

McDonald French recounts a story of the McDonald brothers working late into the night, drafting and redrafting a blueprint for the perfect speedy kitchen in chalk on their tennis court for hours. By 3am, when they finally had it all mapped out, they went to bed – deciding to put it all to paper the next day. The dry, desert climate of San Bernardino meant it hadn’t rained in months.

 “And, of course, it rained that night in San Bernardino – washed it all away. And they had to redo it all over again,” chuckles McDonald French.

In another hiccup when starting out, a swarm of flies attracted by the light descended on an evening event they put on to drum up interest in their restaurant, driving customers away.


An original McDonald's restaurant, as depicted in The Founder. Photo: The Founder

***

These turned out to be the least of their setbacks. As depicted in painful detail in John Lee Hancock’s film, Ray Kroc – then a milkshake machine salesman – took interest in their restaurant after they purchased six of his “multi-mixers”. It was then that the three men drew up a fateful contract. This signed Kroc as the franchising agent for McDonald’s, who was tasked with rolling out other McDonald’s restaurants (the McDonalds already had a handful of restaurants in their franchise). 

Kroc soon became frustrated at having little influence. He was bound by the McDonalds’ inflexibility and stubborn standards (they wouldn’t allow him to cut costs by purchasing powdered milkshake, for example). The film also suggests he was fed up with the lack of money he was making from the deal. In the end, he wriggled his way around the contract by setting up the property company “McDonald’s Corporation” and buying up the land on which the franchises were built.


Ray Kroc, as depicted in The Founder. Photo: The Founder

Kroc ended up buying McDonald’s in 1961, for $2.7m. He gave the brothers $1m each and agreeing to an annual royalty of half a per cent, which the McDonald family says they never received.

“My father told us about the handshake deal [for a stake in the company] and how Kroc had gone back on his word. That was very upsetting to my grandfather, and he never publicly spoke about it,” McDonald French says. “It’s probably billions of dollars. But if my grandfather was never upset about it enough to go after the Corporation, why would we?”

They lost the rights to their own name, and had to rebrand their original restaurant “The Big M”. It was soon put out of business by a McDonald’s that sprang up close by.


An original McDonald restaurant in Arizona. Photo: Flickr/George

Soon after that meal when the 11-year-old Jason saw Kroc smiling down from the plaque for the first time, he learned the true story of what had happened to his grandfather. “It’s upsetting to hear that your family member was kind of duped,” he says. “But my grandfather always had a great respect for the McDonald’s Corporation as a whole. He never badmouthed the Corporation publicly, because he just wasn’t that type of man.”

Today, McDonalds' corporate website acknowledges the McDonalds brothers as the founders of the original restaurant, and credits Kroc with expanding the franchise. The McDonald’s Corporation was not involved with the making of The Founder, which outlines this story. I have contacted it for a response to this story, but it does not wish to comment.

***

Dick McDonald’s principles jar with the modern connotations of McDonald’s – now a garish symbol of global capitalism. The film shows Dick’s attention to the quality of the food, and commitment to ethics. In one scene, he refuses a lucrative deal to advertise Coca Cola in stores. “It’s a concept that goes beyond our core beliefs,” he rants. “It’s distasteful . . . crass commercialism.”

Kroc, enraged, curses going into business with “a beatnik”.


Photo: The Founder

Dick’s grandson agrees that McDonald’s has strayed from his family’s values. He talks of his grandfather’s generosity and desire to share his wealth – the McDonald brothers gave their restaurant to its employees, and when Dick returned to New Hampshire after the sale, he used some of the money to buy new Cadillacs with air conditioning for his old friends back home.

“[McDonald’s] is definitely a symbol of capitalism, and it definitely sometimes has a negative connotation in society,” McDonald French says. “If it was still under what my grandfather had started, I imagine it would be more like In'N'Out Burger [a fast food chain in the US known for its ethical standards] is now, where they pay their employees very well, where they stick to the simple menu and the quality.”

He adds: “I don’t think it would’ve ever blossomed into this, doing salads and everything else. It would’ve stayed simple, had quality products that were great all the time.

“I believe that he [my grandfather] wasn’t too unhappy that he wasn’t involved with it anymore.”


The McDonald’s Museum, Ray Kroc’s first franchised restaurant in the chain. Photo: Wikimedia Commons

Despite his history, Dick still took his children and grandchildren to eat at McDonald’s together – “all the time” – as does Jason McDonald French with his own children now. He’s a cheeseburger enthusiast, while his seven-year-old youngest child loves the chicken nuggets. But there was always a supersize elephant in the room.

“My grandfather never really spoke of Ray Kroc,” he says. “That was always kind of a touchy subject. It wasn’t until years later that my father told us about how Kroc was not a very nice man. And it was the only one time I ever remember my grandfather talking about Kroc, when he said: ‘Boy, that guy really got me.’”

The Founder is in UK cinemas from today.

Anoosh Chakelian is senior writer at the New Statesman.