Maximising public value in the "now" media world. By Andy Duncan, Chief executive, Channel 4
How will our traditional brief of serving up education and
information alongside entertainment fit into a market
where power lies with the consumer and the content
creator, not the packager?
Good evening everyone. Three hundred and fiftyseven
years ago, not far from here, Charles I was executed and the death of the monarchy proclaimed.
Five years ago from this platform my predecessor-but-one, Michael Jackson, announced the death of public service broadcasting. Both, as it turned out,
proved to be a little premature.
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