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On 16 February, the New Statesman and Pfizer hosted a debate on how public health could be marketed more effectively. The representatives from healthcare, food and sport who took part all felt that this was an exciting time for public health, and especially that the 2012 Olympics offered a unique opportunity to change public behaviour. But there were concerns as to how such chances could be exploited to achieve sustainable long-term changes. The participants advocated better targeted programmes that work across sectors instead of isolated advertising campaigns and government control. The public wants change but people need to feel they are part of that process instead of being lectured to. Only then will healthy living be as normal as brushing your teeth.

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