Video games
Gaming becomes inclusive
Innovation in the video games industry continues at a furious pace. This time last year we were full of anticipation for the launch of the Nintendo Wii as it went head to head with the new PlayStation 3. The Wii came out the clear winner, appealing not only to Nintendo’s core market of children but to the whole family, reaching out across the generations, making gamers out of granny and grandpa alike. However, it’s not just the Wii that is changing consumer engagement with video games – the type of social network experience being delivered by online games such as World of Warcraft is helping to build an entirely new audience.
This supplement is sponsored by GameCity (www.gamecity.org), the independent annual festival of international interactive entertainment that celebrates video games.
