ShagLand has now been played by over 800,000 young people (not bad considering it was £5 million cheaper than the Safe Sex Lottery). Most impressively 31% of those polled state they are less likely to have unsafe sex as a result of playing the game. 9 out of 10 young people come at the recommendation of friends and spend an average of 3.5 minutes reading safer sex education pages. Neil Almond
