StonerLemmings.com is the latest web sensation from the innovative youth charity Kikass. Co-developed with young people in south Devon (and funded by the Home Office's Communities Against Drugs initiative), Lemmings addresses safe drug and alcohol use whilst respecting youth culture. The site uses viral marketing together with humour and an honest shoot-from-the-hip approach to engage young people who might otherwise not read drug awareness information. It then leads young people to become social activists through our Levi sponsored street teams. Neil Almond