Award Categories

Democracy in action

This award will recognise the use of new media technology to improve democracy in Britain. Including those that allow greater discourse between elected officials and their electorate; easier access to voting and the expression of opinions; or that make Government and democracy more accessible and intuitive.

Those who previously entered the contribution to civic society, modernising government or elected representative categories may be suitable for this category.

Inform and educate

This category recognises new media projects that provide an alternative, educational or informative voice that promotes democratic debate.

Those who previously entered the education or information and openness categories may be suitable for this category.

Community activism

This category is brand new for the 2008 New Media Awards. We are looking for new media projects that bring communities together. Whether the community is a neighbourhood, a school, a belief, a need, etc. The winner of this category will provide tools for their community to join together, communicate and find information.

Campaign for change

The campaign for change award will go to the individual or organisation that has most effectively influenced opinions and behaviour through the use of new media technology. The winner of this award will champion a cause and provide information and tools to instigate change.

Pressure groups, lobbying firms, charities, corporate public affairs departments and campaigning organisations are all eligible. Those who previously entered the advocacy category may be suitable for this category.

Innovation

The innovation award recognises social technologies, people or organisations that make an impact and improve our society through the use of new media technology.

Those who previously entered the contribution to civic society category may be suitable for this category.