This award will go to the most innovative use of new media technology to improve and modernise services at any level of government.
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Developed with funding and support from the Department for Constitutional Affairs, Viewfinder offers members of the community a “Local Government YouTube” encouraging more people to participate in Bristol’s democratic process. Using video, mp3, mms images or text the easy-to-use site enables users to voice opinions on different topics raised every month such as future plans for the city centre and leisure facilities. Open to all and aiming to include people from all areas and backgrounds Viewfinder is fun, involving and works in a way in which young people in particular already respond and relate to.




Texthelp Systems Ltd. specialises in assistive technology with the design of software products to benefit government, students and educational institutions to improve reading and writing abilities.
Texthelp's main Speech Services product, Browsealoud, provides speech output for websites, thereby broadening access to online information to an additional 20% of the population. Browsealoud is an invaluable tool for people in the fields of Government, Education and Special Needs. The company continues to refine and develop its award winning software.
The company's mission is to provide high quality and innovative assistive technology for any person of any age seeking to develop their language skills through the use of a computer.




Cambridge City Council's CCTV system monitors 162 cameras in Cambridge, Ely and Soham. 170,000 people live in our area and we receive about 4.5 million visitors a year.
We believe that we need to engage the public in the fight against crime. One way we do this came about as a direct result of requests from the public to be able to contact the CCTV Control Room direct if they saw something going on. Giving out our telephone number was not operationally practical. But with the proliferation of mobile telephones the solution was to set up a direct texting service.




The Child Support Agency plays a key role in tackling child poverty by ensuring that parents who live apart from their children contribute financially to their upbringing through child maintenance.
The CSA’s Operational Improvement Plan was launched in February 2006, alongside the Henshaw Redesign of child support. The Plan is designed to stabilise and improve the agency’s performance ahead of any move to new child maintenance arrangements. The aim is to ensure more responsibility from non-resident parents; delivery that is more efficient and effective; providing more money for more children and helping lift more children out of poverty.




The CCW website provides information, interactive tools, and advice about the Welsh landscape. It targets all users including hard to reach groups with particular access needs – fulfilling the mission to promote the environment as a vital and valued part of everyone’s life.
Designed to meet AAA accessibility standards the site acts as a beacon and leader for environmental heritage projects encouraging active participation and learning. It also communicates to Government and other agencies regulating activities critical to maintaining a healthy and rich environment.
Easy navigation and beautiful design creates an excellent user experience to this information rich resource. User focus groups have made sure the site is fully inclusive.




Directgov – public services all in one place
Directgov is the government’s flagship digital service, and is the principal online destination for citizens to interact with Government electronically. It provides integrated and relevant customer focused services through multiple channels - the web, digital TV and, most recently, mobile.
By breaking down the artificial barriers created by the structures of government, Directgov offers its customers a way of accessing government on their terms, either directly by specific topic, like ‘Money, tax and benefits’ or ‘Motoring’, or through sections tailored for specific groups, such as ‘Young people’. Put simply, Directgov provides public services all in one place.




The Disability Rights Commission (DRC) has one key goal: "A society where all disabled people can participate fully as equal citizens". An independent body, it provides advice to individuals, employers, and service providers, through support groups, help lines and campaigns.
This entry demonstrates that www.drc.gov.uk has made a significant contribution to public understanding of web accessibility and usability issues. The innovative features of this site are truly ground breaking and in turn have helped the DRC become an exemplar in the field of accessibility in the UK and allowed them to leave a powerful example for others to follow.




The Disability Rights Commission (DRC) is an independent body established by an Act of Parliament to stop discrimination and promote equality of opportunity for disabled people. They offer a helpline service to give advice and information on the Disability Discrimination Act (DDA).
The Helpline is contactable via telephone, text phone, post and email. The service has been very successful and received over half a million enquiries in the first 5 years. The primary objective was to offer a service to those who have difficulty using the telephone such as deaf people, people with speech impediments and people who cannot use their voice.




Downing Street has launched a dedicated channel on YouTube. The launch sees Tony Blair become the first world leader with his own channel on the popular video-sharing site.




If people choose to spend their money on personalised registrations it is better that it generates revenue for re-investment in Britain’s public infrastructure. DVLA Personalised Registrations is a small, highly efficient department within DVLA that sells in excess of 240,000 registrations every year and has generated over £1.2bn for the Exchequer since 1989. Maintaining a strong public profile and facilitating an easy to use service has been central to this department’s success and the use of new technologies to promote and deliver this service has been a leading feature of their drive to achieve the highest standards in public service.




East Devon District Council is using Ajax web technology to handle data more efficiently between itself and its recycling and refuse contractor, SITA (UK).




Parliament is currently developing its capacity to run online consultations on behalf of parliamentary Select Committees.




Sometimes foods have to be withdrawn if there is a risk to people with a food allergy because the allergy labelling is missing or incorrect, or if there is any other allergy risk.
In such situations the Food Standards Agency issues an Allergy Alert, which appears on its website, and an SMS and email alert: both services that anyone can sign up to for free. As soon as an Allergy Alert is published, a text and email detailing the product and allergen in question are sent out to subscribers, and with a link to further details on the Agency’s website.




The Hansard Society is an independent, non-partisan educational charity, which exists to promote effective parliamentary democracy. It focuses on three main areas:
1. Citizenship Education – educating people of all ages about parliamentary democracy and how it works.
2. Strengthening the Democratic Process – examination and identification of practical options to stimulate debate leading to improvements in the quality of parliamentary democracy, through research, commissions, forums, seminars and public meetings.
3. Encouraging Participation – encouraging engagement and participation of people in the democratic process by a range of activities including the use of interactive communication technologies, provision of public information, conferences, and publications.




Jimmy Leach was appointed Head of Digital Communications at 10 Downing St in August 2006 from Guardian Media Group, he reports to the Strategic Communications Unit and is responsible for all new media activities including the website, podcasting and epetitions.




Jobcentre Plus is a government agency supporting people of working age from welfare into work, and helping employers to fill their vacancies.




The Labour Party's official YouTube channel




Local Directgov put the local into accessing government services. As part of the central government Directgov Programme, it provided the public a new facility for accessing local government services.
The customer is not required to know which tier of local government provides a particular service, or even which authority covers a particular geographic area – simply entering a postcode and choosing a service would enable LDG to take you to the relevant service page.
To ensure a complete experience, central government sites were also linked where appropriate. Citizens can now find local information and perform local authority transactions online via www.directgov.gov.uk.




Neighbourhood Fix-It is a site to help people report, view, or discuss local problems they’ve found to their local council by simply locating them on a map.
It launched quietly in beta early February 2007, since when over 3,500 local problems have been reported to the relevent council department. Over 600 people have confirmed that the problem they reported has already been fixed. http://www.neighbourhoodfixit.com/report
A simple ideal, wonderfully-well executed.




The No.10 Downing Street e-petitions site was the catalyst for e-democracy hitting the mainstream. An innovative partnership between MySociety and the No.10 Downing Street web team, in the few months since its launch the e-petitions site has encouraged more than 2.5 million people to express their opinion via more than 10,000 petitions. And all for 27 grand.
Petition the PM is an electronic equivalent of paper petitions which have existed for 200 years. You will have heard of it.




The National Library for Health (NLH) aims to be the best health library and information service in the world. It will: Deliver a modern, equitable library service to all NHS staff; extend NHS library services to patients and the public for the first time; be built around user needs; integrate library services with NPfIT and other services as well as simplify access arrangements for students and staff working partly in the HE/FE sector and reach out to NHS staff who do not regularly use NHS library services




Radiowaves is a unique international network of online school radio stations created specifically for young people. It gives schools and students a voice on a safe educational platform.
For one project it partnered with the Department for Constitutional Affairs (DCA) to help young people get themselves heard in their local community.
The project was a complete success and changed the way the young people thought about democracy and the way decisions were made by a local council.
Fiona Paul, Youth and Projects manager, Hertsmere Council commented,
“They’ve really made me think about how I consult with young people”
www.radiowaves.co.uk/dca




The Respect drive is the Government's programme to tackle anti-social
behaviour and create a modern culture of respect. The Respect Task Force
works closely with professional and community organisations to ensure that
the programme is delivered successfully in England and Wales. It has two
main audiences - the public, and the professional and community
organisations responsible for delivering the Respect programme (such as
social workers, the police and anti-social behaviour coordinators).




Slivers-of-Time Working is for anyone with spare hours to sell to local employers.
This new way of working gives individuals immediate cash, all sorts of skills and a verified CV of successful short bookings. Employers get an ultra-flexible, motivated, pool of top-up workers who can be booked at short notice. They can be economically trained.
For more details also see: http://www.sliversoftime.info/




The Small Business Service (SBS) ensured that the Businesslink.gov.uk site attracts Small and Medium Enterprises and assist this target audience to make best use of departmental services and the Business Link Network
Demonstrating internet best practice across government, it is literally ‘helping businesses grow’. With over 7,000 pages, its user friendly design and interactivity is helping this government service offer practical advice for businesses directly whilst also allowing businesses to understand the structure of government in an easy simple way.




Solihull Council has developed an online database of leisure activities as part of a campaign to combat couch potato culture.
www.solihull.gov.uk/activities features information on activities and events taking place at community sports settings across the borough. Residents can also pinpoint their nearest physical activity provider by punching in their postcode.
Solihull's solution to disseminating local leisure information has now been adopted by Coventry City Council, and best practice has been shared with other local authorities and sports agencies.
The project is also helping Solihull Council to meet the Implementing Electronic Government (IEG) aims in terms of delivering integrated Community Information.




A first in the UK. This was an entirely public online collaboration to bid for a £1.2 million Government contract.




The Usability Exchange offers the first simple, fast and cost-effective way for public sector organisations to carry out accessibility and usability testing of their websites. By engaging in regular usability testing, public sector organisations can ensure they are truly user-focused rather than being technology-led.




A blog examining how government currently makes use of social media, what the opportunities are and what role government should or could play in social media