New Media Awards 2007 Atos Origin

Downing Street (YouTube)

http://www.youtube.com/downingst

Nominated in Modernising government award category.

Downing Street has launched a dedicated channel on YouTube. The launch sees Tony Blair become the first world leader with his own channel on the popular video-sharing site.

1 nomination from readers

  • The main video sees Tony Blair congratulating Nicolas Sarkozy on becoming the new president of France. Visitors will also be able to watch the Prime Minister's sketch with comedienne Catherine Tate for this year's Red Nose Day as well as footage of his speeches and daily activities.

    The site will allow all the usual YouTube features to be used, such as rating videos and adding them to playlists.

    15 May 2007