New Media Awards 2007 Atos Origin

Jimmy Leach No10 Downing Street

http://www.pm.gov.uk

Nominated in Modernising government award category.

Jimmy Leach was appointed Head of Digital Communications at 10 Downing St in August 2006 from Guardian Media Group, he reports to the Strategic Communications Unit and is responsible for all new media activities including the website, podcasting and epetitions.

1 nomination from readers

  • In a short period of time, Jimmy Leach has transformed No10's apporach to new media. he executed the e-petitions strategy which has resulted many millions of people engaging with the website. He has also instituted a series of podcasts featuring the PM and personalities such as Eddie Izzard, Stephen Fry, Chris Evans, Bill Bryson and more.

    Nominated by Mark Flanagan, 07 March 2007

3 comments from readers

  • The petitions and so on are important steps but what is the biggest change is in the attitude - the digital strategy now seems to be one of openness and awareness of the possibilities of the web, and that is extremely significant.

    Submitted by Nikki Sturzaker, 21 March 2007

  • The change in the website has been significant. Going from a dry, unimaginative format to a more engaging and rewarding visit has been extraordinary. It may seem a small thing but as a citizen to have a direct voice into Downing Street has got to be a huge step forward and more listening to the people, not just hearing them, must become an increasingly valuable asset to any premier, now and in the future. Thank you Jimmy, long may this development continue.

    Submitted by johnfcoll, 26 March 2007

  • Few people have made such an impact in such a short period of time - e-peitions has changed campaigning forever, the YouTube Channel is a stroke of genius and the podcasts are even interesting (unlike the Guardian's)

    Submitted by Craig Blackmore, 24 May 2007