New Media Awards 2007 Atos Origin

Intelligent Giving

http://www.intelligentgiving.com

Nominated in Contribution to civic society award category.

Intelligent Giving is the UK's first free and independent guide to charities with a mission to help people give with ease and confidence.

The main attraction is an interactive website that was launched in November 2006. Among other things, the site allows visitors to:

- Shortlist charities by their own criteria
- Learn about award-winning small charities
- Read original articles from charity professionals and investigative journalists
- Find out where to get rid of their old junk

Intelligent Giving is a privately-funded, not-for-profit company based in Bethnal Green, East London.

1 nomination from readers

  • Intelligentgiving.com has been described as the Which? magazine of charities. It is a free, outspoken website designed to demystify the charity world - helping everyone give to charity happily and with confidence.

    It offers:

    - An intelligent search system allowing you to find your kind of charity

    - The truth about charity muggers, chief executives salaries and more

    - Listings of charities which have won awards

    - Listings of charities recommended by experts

    - A calculator helping visitors decide how much to give

    - Ranked profiles of the country’s largest 500 charities

    Basic details of a further 1000 charities

    - Comprehensive listings of where to get rid of old junk from clothes and mobile phones, to glasses and computers

    Intelligent Giving is innovative in its approach to reporting on and about charities. Rather than copy the somewhat dull and worthy style of the charity sector, Intelligent Giving presents serious information in a fun way that is accessible to ‘the person on the street’. The style, tone of voice and humour is a breath of fresh air in what can often be a stifling sector.

    The website makes excellent use of new technologies and is constantly being updated and improved as new information and challenges arise.

    There is no other site like it in the UK and it deserves to be a huge success.

    Nominated by Neill Ghosh, 27 February 2007