Nokia is the latest company to attempt to compete in the online music store wars by launching two multimedia phones and a media service to increase profits and win back popularity from other companies.

The Finnish company hopes to regain some of the market lost to sleeker devices, with built in music players and powerful cameras such as the Motorola Razr.

Nokia released the N95, a high powered camera phone, and a slimmer model called the N75, which has music player buttons and is aimed at U.S consumers.

It also plans to launch an online service for sampling new music, with David Bowie on board, in order to boost demand for the phone.

The N95 has features such as location mapping and a 5 megapixel camera, and it is aimed to be priced at 555 euros ($700).

Reuters reported that Nokia hope by offering music and video downlands, the demand for advanced mobile phones will be boosted.

Other features offered to customers include free maps from Tele Atlas NV, and GPS location data in more than 100 countries.

More importantly, Nokia are aiming to bite back at Apple and other leading online music retailers, by launching an online music service that offers tips and new music downloads, recommended by 40 independent music stories around the world called Music Recommenders.

The Guardian reported that Nokia is aiming to “build crediblity as a music brand and develop a community” around the Music Recommenders website, with features and podcasts by David Bowie.

Registers users can receive a playlist every month of 30-second samples to listen to and purchase, if they like. The system also allows users to download tracks unto their PCs and transfer them unto their mobile phones.

The online service will be available in the UK in October, and in Australia in November with plans for a global service.