Lulu is a independent publishing company that allows their users to post digital material such as books, music and video on their website.

A “marketplace for digital do-it-yourselfers,” Lulu intercepts the process of middle man bartering in publishing and speeds up the process.

Making themselves available to everyone, Lulu can be used to publish and sell any type of digital content, with no set up fee nor minimum order to publish or sell.

The company was founded four years ago in North Carolina by Bob Young, the co-founder of Red Hat, an open source company.

Using similar concepts of open source, Lulu “believes in putting authors and independent publishers in control of their digital content, from content creation to pricing to royalties”.

The Guardian reported that the website is used by a variety of different aspiring publishers, ranging from small presses, families, literary agents and academics.