A “cult” video blog on YouTube was revealed yesterday to be a fake. The blog was featured as a series of video diary entries from a 16 year old girl called Bree who spoke about aspects of her life from relationships through to religion.

The “creators” confessed in a posting that the video diaries were not genuine but a “show”. The Guardian reported that the video blog attracted millions of viewers since the first posting in May.

However inconsistencies in the entries and the immaculate finishing touches have made many doubt the nature of the blog.

The videos entitled lonelygirl15, were set in the bedroom of Bree, in a small town somewhere in America. One blog in particular, where Bree goes swimming with a friend, is said to resemble a music video rather than that of a blog.

It has been suggested by some bloggers that the video diaries were part of a viral marketing campaign for a film or computer game.

The “creators” have been coy about revealing the intention of the “show”, dismissing suspicions about the promotion of a film or reality show, as well as questions of whether a larger media company is behind the blog. Instead claiming that the enterprise is far larger than any of these speculations.

Since revealing the fake blog, many viewers have made their own video diaries, either as tributes or criticisms.