The Guardian have just published their annual list of influential people in the UK media. The top 100 list is comprised of different sectors of the media such as marketing, PR and new media.

The aim of the list is to capture “a snapshot of those who run or influence” the media, reflecting on their actions of the past year and their future achievements.

In first place is Mark Thompson, the BBC Director General, who has “steered the BBC through a difficult year”. Playing an important role in obtaining an agreeable charter from the government has helped Thompson remain in top position for the second year running.

Coming in second place, is Steve Jobs, CEO of Apple Computers. Jobs, whose endless campaign of improving Apple’s iTunes includes the launch of the iTunes movie store which incorporates wireless streaming in the living room.

Other whispers of second generation nano iPods and even an iPhone ensure that Jobs is ahead of his game moving him up two places in this year’s ranking.

And in third place is Rupert Murdoch, chairman and chief executive of News Corporation. Murdoch has fingers in many pies including newspapers such as The Sun, The Times and the News of the World as well as the sateliite broadcaster BSkyB.

The special report can be viewed online on The Guardian website.