Bored with the same old screen saver?

Then check out the latest Labour campaign website: www.davethechameleon.com, which features a colour-changing, helmet-clad reptile riding a bicycle.

The website aims to show the Tory leader’s evolving view of himself as a “Conservative to the core,” a “liberal Conservative” and the “heir to Blair”.

A short film featuring Dave the Chameleon will air tonight on BBC2 at 5.55pm, on ITV at 6.25pm or on BBC1 at 6.55pm, during a Labour local election broadcast. It is also available on the website.

The website also features an array of electronic items bearing the Dave the Chameleon logo, including mobile phone wallpaper and ring tone, and a colour-changing computer screen saver.

The Tories have not responded to the humorous attack yet – it has only appeared as a news item on Conservative Home. Perhaps they are waiting for the big debut this evening.

I wonder if it will do the same thing “New Labour. New Danger.” did for the Tories back in 1997?