in association with
New Media Awards 2006

Child’s-Play

MP3 players and digital cameras for children under 7 years of age are unveiled at the America International Toy Fair. By Elena Egawhary
14 February 2006

According to the companies who took part in America International Toy Fair the must-have toys for toddlers this year will be electrical goods. MP3 players and digital cameras were just some of the items on display at the toy industry’s biggest annual trade show.

Apparently children’s electronics are lucrative money-spinners and Fisher-Price is just one of many companies cashing in on this fact by launching an MP3 music player and a digital camera for children aged 3 and above. Both are specifically designed for children with big buttons and a robust design said to survive four-foot drops.

Some may well view this move by toy companies in horror, envisaging 2 year olds clutching at their Blackberrys. Indeed, Marianne Szymanski, author of Toy Tips: A Parent’s Guide to Smart Toy Choices, expressed concern in the New York Times stating: “children need toys that encourage social interaction in the pre-school years, not those that don’t.”

Others on the other hand may well welcome the move from Fisher-Price and embrace this as just another step into the future by getting children used to technology from an early age.

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