Please note that this site is no longer updated. You may, however, be interested in the New Statesman New Media Awards for 2006.
in association with

New Media Awards 2005 Weblog

THE WAY THE MANNEQUIN’S COOKIE CRUMBLES
Chewing mannequin tests Mcvitie's biscuit quality
10 March 2005

Biscuit testers across the UK may soon find themselves out of a job. Staff at the Mcvitie’s laboratory has invented a mannequin that tests the amount of crumbs biscuits produce when eaten.

The motorised Crumb Test Dummy has plastic teeth and is designed to replicate human eating, reports BBC Online. The amount of crumbs produced by a biscuit determines whether it has been cooked to perfection, said a Mcvitie’s spokeswoman.

“Eating lots of biscuits is obviously an enjoyable prospect for most people, but we haven’t yet found a human who can test on this scale,” Mcvitie’s brand manager Liz Ashdown added. “The Crumb Test Dummy has a never-ending appetite and doesn’t need to stop for breath.”

Posted by Chris Camire at 1:07 pm [Permanent link to this entry]