Two Cathedrals: the contrasting rhetoric of Obama and Romney

Nicky Woolf reports from two very different events in north-west Ohio

U2, inescapable at Democrat events, plays over the public address system at the basketball arena at Bowling Green State University, north Ohio. The crowd – there are more than five thousand people here – is young, diverse, and when Obama steps out, visibly starstruck. He is slighter than he appears on television, but when he speaks you find you already know the voice from a thousand newscasts and YouTube clips. He is at home here; he grows behind the podium, speaking with the cadence of a preacher, building rhetorical castles in the air, winding the audience up to a climax of fervour. They respond with adulation. “Try to bend your knees,” he says to those standing. “We've had some people faint before...”

Julian Gillilan, a music student at BGSU, is here because the President “is for college students, and minority groups. He's on our side.” His friend Tristan Saffron-Cottrell, who has a shock of blond-tipped hair, is studying graphic design. He is for Obama because “I believe in the same rights and beliefs, pro-gay marriage, pro-choice. I take these things strongly to heart. Lots of [us] students are more democratic, and because we're a younger crowd, we believe in rights.”

And Romney? “He's a dumbass. I think government should be more open to things he's not – like abortion rights, anti-gun policies...” he pauses, looks suddenly shy. “And I don't think the government has a right to tell anyone who they are allowed to love.”

Morgan Palmucci, studying Spanish language education here, is worried about her college loans. “[Obama]'s standing up for everyone's basic right to go to college. He's fighting to make it affordable, to give everyone a chance.”

But the crowd is not just composed of die-hard fans. Allan Rubenstein, a 19-year-old visual communications technology student, says he hasn't yet made his mind up. He has come here to see what the president has to say. I ask what he wants to hear. “I don't know. Answers. I have an open mind: I'll see what he has to offer.”

***

In a way, Obama and Romney are each preaching from the other's pulpit today. Bowling Green may have a large student population, but it is the county seat of a relatively rural county with a sizeable Catholic population. It may have voted for Obama in 2008, but almost all its county officials are now Republican. Toledo, where Romney is due to speak later that afternoon, is a big auto industry town, quite poor, and quite racially diverse. Union country. Democrat country. “Fuck Romney,” the cab driver taking me to the convention centre says with feeling when he learns who I am on my way to see.

Governor Romney's audience is considerably smaller than Obama's. It is much older, much whiter, and much more male-dominated too. Old men mutter in the background unselfconsciously over the people speaking, as if talking at a television set. A giant green digital debt-clock, twenty feet high, speeds upwards ominously. Country music plays. Like Paul Ryan two days ago, when Romney emerges he is played in by Kid Rock's 'Born Free'.

Campaigning is about repetition. The same message played over and over again by two of America's cleverest people, repeated with very slight amendments over and over again in town halls, sports arenas, car parks, factories and airfields around the country; planed and moulded but essentially the same each time. The game is about folding local events, local stories, into that message. In Lima on Monday, Paul Ryan brought the local tank factory seamlessly into his defence cuts narrative. The narrative itself will be the same everywhere, however: only the name of the plant changes.

In 2008, on the campaign trail in New Hampshire, I met then-vice-Presidential candidate Joe Biden. He shook my hand, leaned in close and told me, with a twinkle in his eye: “if I had your hair, I'd be President.”

I was more than a little deflated some while later, when I discovered that Biden says this to pretty much everyone he meets with hair. The same charming line, the same twinkle of the eye, over and over and over again. You see why they say politics is bad for the soul?

Endless repetition can trip some candidates up. Romney today, near the end of his speech, said: “you've been outside for a long time now, but I want to tell you one last thing.” A slight wince was very briefly visible on his face, as he realised he was speaking to an audience at an indoor arena. But with speeches and quips that are all learned by rote, such slips are occasionally inevitable.

***

This morning, the candidates will have read a New York Times poll that gives Obama a bracing ten-point lead in Ohio; enough to give the President plenty of breakfast cheer, and enough for Romney allow a single un-businesslike sob escape into his morning cappuccino; but if you had not seen them at breakfast and just watched them speak, you may well have thought the polls had been the opposite. Romney, for all his awkwardness, is light-hearted; he looks suspiciously like he's having fun.

Romney, though hoarse-voiced, talks more like a comedian, peppering his speech with a stand-up's patter. “China has been holding down its currency. What does that do? I'll tell you what that does...” You wouldn't catch such down-home familiarity in Obama's speaking style, and the audience in Toledo is charmed, banging their blue and white inflatable noise-sticks together with fervour.

Obama, on the other hand, speaks with grim, tight-lipped determination and a preacher's oratory inflection. Not even when the line “...and Osama Bin Laden is dead” produced applause so strong he is rocked backwards involuntarily on his heels from the force of it does he allow himself even the glimmer of a grin. He is a serious man.

The audiences are looking for different things, too. While many of Obama's audience tell me the economy is a concern - especially that part of it that pertains to student loans - they put social freedoms firmly above economic concerns. When I ask members of Romney's audience what issues are important to them, however, they are unequivocal. “The economy, the debt,” says Diane Ninke, sat with her husband next to me in the stands. “The economy. It's the economy,” agrees Joe Sipple; “the economy is head and shoulders over the rest.” Another supporter echoes Bill Clinton: “it's the economy, obviously.”

Romney's speech reflects this. He is a man who knows what his potential voters are concerned about: the price of gas, already mentioned three times in the speeches before him, gets another two checks in his first five minutes. “Gas prices have doubled” is the unofficial rallying-cry of the Romney-Ryan campaign.

And then there's that gigantic sinister debt-clock behind the stage. It would be unfair to call this a campaign of fear, despite slogans like “Ohio can't afford another four years like the last.” American politics has seen far worse, and the Obama campaign's ads (“Get Real, Mitt!”) aren't that far from the mud either. But Romney's is certainly a campaign of concentrated financial nervousness.

This would have turned Rubenstein off: the undecided first-time voter at Obama's rally did not like it when the president referred to his rival. “Obviously he's his opponent, so he has to bash him. It did put me off a little bit. But it's politics, isn't it.” He shrugs, and tells me he is still undecided: “I have to go away and do a lot of reading.”

Outside the Romney rally, the heavy afternoon rain has left great pools of standing water. A little girl of about seven or eight is being led between the puddles by her mother. A politician might describe this in terms of an economic metaphor, in which the puddles represent recession and the mother represents, perhaps, fiscal prudence. Unaware of her symbolism, the girl cries out in joy as she passes me, her arms jangling with badges as she skips. “That was super-exciting! I got lots of Romney stuff!”

Make of that what you will.

Obama speaks at Bowling Green State University. Photo: Getty

Nicky Woolf is a writer for the Guardian based in the US. He tweets @NickyWoolf.

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Pity the Premier League – so much money can get you into all sorts of bother

You’ve got to feel sorry for our top teams. It's hard work, maintaining their brand.

I had lunch with an old girlfriend last week. Not old, exactly, just a young woman of 58, and not a girlfriend as such – though I have loads of female friends; just someone I knew as a girl on our estate in Cumbria when she was growing up and I was friendly with her family.

She was one of many kind, caring people from my past who wrote to me after my wife died in February, inviting me to lunch, cheer up the poor old soul. Which I’ve not been. So frightfully busy.

I never got round to lunch till last week.

She succeeded in her own career, became pretty well known, but not as well off financially as her husband, who is some sort of City whizz.

I visited her large house in the best part of Mayfair, and, over lunch, heard about their big estate in the West Country and their pile in Majorca, finding it hard to take my mind back to the weedy, runny-nosed little girl I knew when she was ten.

Their three homes employ 25 staff in total. Which means there are often some sort of staff problems.

How awful, I do feel sorry for you, must be terrible. It’s not easy having money, I said, managing somehow to keep back the fake tears.

Afterwards, I thought about our richest football teams – Man City, Man United and Chelsea. It’s not easy being rich like them, either.

In football, there are three reasons you have to spend the money. First of all, because you can. You have untold wealth, so you gobble up possessions regardless of the cost, and regardless of the fact that, as at Man United, you already have six other superstars playing in roughly the same position. You pay over the odds, as with Pogba, who is the most expensive player in the world, even though any halfwit knows that Messi and Ronaldo are infinitely more valuable. It leads to endless stresses and strains and poor old Wayne sitting on the bench.

Obviously, you are hoping to make the team better, and at the same time have the luxury of a whole top-class team sitting waiting on the bench, who would be desired by every other club in Europe. But the second reason you spend so wildly is the desire to stop your rivals buying the same players. It’s a spoiler tactic.

Third, there’s a very modern and stressful element to being rich in football, and that’s the need to feed the brand. Real Madrid began it ten years or so ago with their annual purchase of a galáctico. You have to refresh the team with a star name regularly, whatever the cost, if you want to keep the fans happy and sell even more shirts round the world each year.

You also need to attract PROUD SUPPLIERS OF LAV PAPER TO MAN CITY or OFFICIAL PROVIDER OF BABY BOTTLES TO MAN UNITED or PARTNERS WITH CHELSEA IN SUGARY DRINK. These suppliers pay a fortune to have their product associated with a famous Premier League club – and the club knows that, to keep up the interest, they must have yet another exciting £100m star lined up for each new season.

So, you can see what strains and stresses having mega money gets them into, trying to balance all these needs and desires. The manager will get the blame in the end when things start to go badly on the pitch, despite having had to accommodate some players he probably never craved. If you’re rich in football, or in most other walks in life, you have to show it, have all the required possessions, otherwise what’s the point of being rich?

One reason why Leicester did so well last season was that they had no money. This forced them to bond and work hard, make do with cheapo players, none of them rubbish, but none the sort of galáctico a super-Prem club would bother with.

Leicester won’t repeat that trick this year. It was a one-off. On the whole, the £100m player is better than the £10m player. The rich clubs will always come good. But having an enormous staff, at any level, is all such a worry for the rich. You have to feel sorry . . .

Hunter Davies’s “The Beatles Book” is published by Ebury

Hunter Davies is a journalist, broadcaster and profilic author perhaps best known for writing about the Beatles. He is an ardent Tottenham fan and writes a regular column on football for the New Statesman.

This article first appeared in the 29 September 2016 issue of the New Statesman, May’s new Tories