Two Cathedrals: the contrasting rhetoric of Obama and Romney

Nicky Woolf reports from two very different events in north-west Ohio

U2, inescapable at Democrat events, plays over the public address system at the basketball arena at Bowling Green State University, north Ohio. The crowd – there are more than five thousand people here – is young, diverse, and when Obama steps out, visibly starstruck. He is slighter than he appears on television, but when he speaks you find you already know the voice from a thousand newscasts and YouTube clips. He is at home here; he grows behind the podium, speaking with the cadence of a preacher, building rhetorical castles in the air, winding the audience up to a climax of fervour. They respond with adulation. “Try to bend your knees,” he says to those standing. “We've had some people faint before...”

Julian Gillilan, a music student at BGSU, is here because the President “is for college students, and minority groups. He's on our side.” His friend Tristan Saffron-Cottrell, who has a shock of blond-tipped hair, is studying graphic design. He is for Obama because “I believe in the same rights and beliefs, pro-gay marriage, pro-choice. I take these things strongly to heart. Lots of [us] students are more democratic, and because we're a younger crowd, we believe in rights.”

And Romney? “He's a dumbass. I think government should be more open to things he's not – like abortion rights, anti-gun policies...” he pauses, looks suddenly shy. “And I don't think the government has a right to tell anyone who they are allowed to love.”

Morgan Palmucci, studying Spanish language education here, is worried about her college loans. “[Obama]'s standing up for everyone's basic right to go to college. He's fighting to make it affordable, to give everyone a chance.”

But the crowd is not just composed of die-hard fans. Allan Rubenstein, a 19-year-old visual communications technology student, says he hasn't yet made his mind up. He has come here to see what the president has to say. I ask what he wants to hear. “I don't know. Answers. I have an open mind: I'll see what he has to offer.”

***

In a way, Obama and Romney are each preaching from the other's pulpit today. Bowling Green may have a large student population, but it is the county seat of a relatively rural county with a sizeable Catholic population. It may have voted for Obama in 2008, but almost all its county officials are now Republican. Toledo, where Romney is due to speak later that afternoon, is a big auto industry town, quite poor, and quite racially diverse. Union country. Democrat country. “Fuck Romney,” the cab driver taking me to the convention centre says with feeling when he learns who I am on my way to see.

Governor Romney's audience is considerably smaller than Obama's. It is much older, much whiter, and much more male-dominated too. Old men mutter in the background unselfconsciously over the people speaking, as if talking at a television set. A giant green digital debt-clock, twenty feet high, speeds upwards ominously. Country music plays. Like Paul Ryan two days ago, when Romney emerges he is played in by Kid Rock's 'Born Free'.

Campaigning is about repetition. The same message played over and over again by two of America's cleverest people, repeated with very slight amendments over and over again in town halls, sports arenas, car parks, factories and airfields around the country; planed and moulded but essentially the same each time. The game is about folding local events, local stories, into that message. In Lima on Monday, Paul Ryan brought the local tank factory seamlessly into his defence cuts narrative. The narrative itself will be the same everywhere, however: only the name of the plant changes.

In 2008, on the campaign trail in New Hampshire, I met then-vice-Presidential candidate Joe Biden. He shook my hand, leaned in close and told me, with a twinkle in his eye: “if I had your hair, I'd be President.”

I was more than a little deflated some while later, when I discovered that Biden says this to pretty much everyone he meets with hair. The same charming line, the same twinkle of the eye, over and over and over again. You see why they say politics is bad for the soul?

Endless repetition can trip some candidates up. Romney today, near the end of his speech, said: “you've been outside for a long time now, but I want to tell you one last thing.” A slight wince was very briefly visible on his face, as he realised he was speaking to an audience at an indoor arena. But with speeches and quips that are all learned by rote, such slips are occasionally inevitable.

***

This morning, the candidates will have read a New York Times poll that gives Obama a bracing ten-point lead in Ohio; enough to give the President plenty of breakfast cheer, and enough for Romney allow a single un-businesslike sob escape into his morning cappuccino; but if you had not seen them at breakfast and just watched them speak, you may well have thought the polls had been the opposite. Romney, for all his awkwardness, is light-hearted; he looks suspiciously like he's having fun.

Romney, though hoarse-voiced, talks more like a comedian, peppering his speech with a stand-up's patter. “China has been holding down its currency. What does that do? I'll tell you what that does...” You wouldn't catch such down-home familiarity in Obama's speaking style, and the audience in Toledo is charmed, banging their blue and white inflatable noise-sticks together with fervour.

Obama, on the other hand, speaks with grim, tight-lipped determination and a preacher's oratory inflection. Not even when the line “...and Osama Bin Laden is dead” produced applause so strong he is rocked backwards involuntarily on his heels from the force of it does he allow himself even the glimmer of a grin. He is a serious man.

The audiences are looking for different things, too. While many of Obama's audience tell me the economy is a concern - especially that part of it that pertains to student loans - they put social freedoms firmly above economic concerns. When I ask members of Romney's audience what issues are important to them, however, they are unequivocal. “The economy, the debt,” says Diane Ninke, sat with her husband next to me in the stands. “The economy. It's the economy,” agrees Joe Sipple; “the economy is head and shoulders over the rest.” Another supporter echoes Bill Clinton: “it's the economy, obviously.”

Romney's speech reflects this. He is a man who knows what his potential voters are concerned about: the price of gas, already mentioned three times in the speeches before him, gets another two checks in his first five minutes. “Gas prices have doubled” is the unofficial rallying-cry of the Romney-Ryan campaign.

And then there's that gigantic sinister debt-clock behind the stage. It would be unfair to call this a campaign of fear, despite slogans like “Ohio can't afford another four years like the last.” American politics has seen far worse, and the Obama campaign's ads (“Get Real, Mitt!”) aren't that far from the mud either. But Romney's is certainly a campaign of concentrated financial nervousness.

This would have turned Rubenstein off: the undecided first-time voter at Obama's rally did not like it when the president referred to his rival. “Obviously he's his opponent, so he has to bash him. It did put me off a little bit. But it's politics, isn't it.” He shrugs, and tells me he is still undecided: “I have to go away and do a lot of reading.”

Outside the Romney rally, the heavy afternoon rain has left great pools of standing water. A little girl of about seven or eight is being led between the puddles by her mother. A politician might describe this in terms of an economic metaphor, in which the puddles represent recession and the mother represents, perhaps, fiscal prudence. Unaware of her symbolism, the girl cries out in joy as she passes me, her arms jangling with badges as she skips. “That was super-exciting! I got lots of Romney stuff!”

Make of that what you will.

Obama speaks at Bowling Green State University. Photo: Getty

Nicky Woolf is a writer for the Guardian based in the US. He tweets @NickyWoolf.

Bennett Raglin / Getty
Show Hide image

How gendered are this year’s most popular Christmas present toys?

Meet the groups fighting back against the gendering of children’s toys over the festive season.

You’re a young girl. You go into WH Smith’s to pick out a colouring book for Christmas. You could buy the Girls’ World Doodling and Colouring Book, a "gorgeous gift for any girl". In this, the pictures range "from flowers, fans, feathers, to birds, buttons and butterflies". Or Colouring for Girls: Pretty Pictures to Colour and Complete, where you can colour in "beautiful birds, seashells, cupcakes, pretty patterns and lots more". The counterpart Boys’ Colouring Book has a range beyond buttons and feathers: "Planes, trains and automobiles – plus the odd alien spacecraft".

In the run-up to Christmas, this kind of gendered marketing is rife, particularly finding its way into the predominantly pink colour scheme of girls’ toys.

Take Amazon’s page "2016 Toys for Girls": a pink icecream trolly set, a pink light-up tablet, pink building blocks, pink and purple friendship bracelets and so on.

There are several groups taking action against the "pinkification" of children’s toys. One of these is Let Toys Be Toys, a group that targets large supermarkets with the aim of reducing the gendered marketing used on children’s goods.

The Let Toys Be Toys blog focuses on specific examples of targeted gendering within shops, catalgoues and online. A particularly revealing example of how prevalent this has become in recent years is in two pictures published from the Argos catalogue, one from the Seventies, and one from nowadays. The eye-wateringly pink page from now makes the 1970s page look dour by comparison. The lack of change over four decades of what kind of products are marketed at girls is equally striking:

Despite the efforts of campaign groups such as Let Toys Be Toys, the prevalence of gendering within the highest-rated children's gifts for 2016 is staggering.

Look no further than the Ultimate Christmas Gifts Guide from Toys R Us. One of the most immediately obvious examples is the way in which the pink/blue colour schemes are used to market identical products. This is repeated again and again:

This identical drawing board is uniquely packaged to the binary colour codes that are so common within children's toys stores.

The same applies with this keyboard, where the young girl and boy are pictured almost identically, save for the coordination of their clothes to the colour of their toys.

The message is a hugely limiting one: one that allows little movement away from the binary of pink/blue. The effects of this are longstanding. A recent poll from YouGov shows that "only a third of parents approve of boys playing with Barbies". The data goes on to explain that "while most parents approve of girls playing with toys marketed to boys, a minority of adults approve of the opposite".

Images like this were the inspiration behind Let Toys Be Toys, back in 2012. The campaign began on Mumsnet, the forum for parents, on a section called "AIBU", which stands for "Am I Being Unreasonable?". One parent posted the question: "Am I being unreasonable to think that the gendered way that children’s toys are marketed has got completely out of hand?" The heated discussion that followed led to a sub-section with the founding memebers of Let Toys Be Toys.

This aside, Let Toys Be Toys has made signifcant progess since it began. It targets large stores, focusing on gendered signage both in store and online. In their four years, they have campaigned for signs like "girls' toys" and "boys' toys" to be removed from retailers such as Boots, Debenhams, Morrisons, Toys R Us and TK Maxx. It is the go-to hashtag on Twitter for examples of the often shocking gendering of children’s toys.

"This is ostensibly about toys, but what we’re really talking about is gender stereotypes that shape our children’s worlds in an apparently very unassuming way," says Jess Day, a Let Toys Be Toys campaigner. "It seems very innocent, but actually what we’re doing is giving children very clear instructions about how to be a man and how to be a woman."

These clear instructions work beyond colour coordination: where girls are sold the image of the pink "girly girl", for instance. This is evident in children’s fancy dress costumes. Early Learning Centre’s (ELC) children’s fancy dress range imposes very rigid gender roles. To give examples from the current christmas range:


Credit: ELC

Again, the predominant colour sceme is pink. The roles offered are mainly fairies and princessess: generally make-believe.

“I found it really interesting that there were almost no ads showing girls doing anything," comments Day. "Physically they were very passive. The only physical activity we saw girls doing was dancing. They weren't really moving around much."


Image: ELC

By contrast, young boys are offered the possibility of pretending to be a firefighter, a policeman or a doctor, among other practical, professional roles.

This year's Toys R Us Christmas advert follows on from this, with girls mainly dressed as princesses, and boys dressed as knights and kings. Much like the pink/blue colour scheme that we see all over children's shops, these fancy dress costumes create an unnatural binary. They send out a message that restricts any kind of subversion of these two supposedly polar opposites.

What's more, the subtext is one that is deeply rooted in expectations, building up a picture where careers such as that of a policeman and fireman come more naturally to boys, who have been socialised into these roles from childhood through fancy dress costumes of this type. Instead, girls are later forced to learn that most of us aren't going to become princessess, and none of us fairies – and so the slow process begins to unlearn these expectations.

There are certainly groups who try to counteract this. Manufacturers such as the toy brand IamElemental aims to break down the gendered distinctions between boys' toys and girls' toys, by creating female action figures.

“We always say that we are not anti-doll or anti-princess, but that if you give a girl a different toy, she will tell a different story," says Julie Kershaw, a member of the organisation. "As the mom of two boys, I always say that it’s just as important to put a strong healthy female action figure in a boy’s hand as it is a girl’s”.

Like the campaigners behind Let Toys Be Toys, IamElemental sees children’s toys as the starting point.

“We want kids – both girls and boys  – to internalise these messages early and often,” says Kershaw. “While there are certainly biological differences between girls and boys, gender-specific toys are not a biologically dictated truth. Toys are not “for girls” or “for boys”  – toys are for play; for exploration and creative expression.”

This attitude is ingrained in a child’s early years. Only through reconfiguring the gender sterotypes of the toys we buy for our children can we begin to break down their expectations of how to behave in age. We challenge you this Christmas to avoid these highly gendered products. Below are our three favourite Christmas presents for children this year, for girls AND boys, as approved by Let Toys Be Toys:

Mini Table Tennis (£7.99)


From: The Little Toy Box

Djeco Intro to Origami - Animals (£3.99)

From: Rachel's Toy Shop

Seedling Make Your Own Dino Softie! - Dino(sew)or Kit (£5)


From: Gifts For Little Ones