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Telegraph Men: Isn’t that just the Telegraph?

Does the Telegraph's new section A) aim to expand the boundaries of masculinity, or B) feature the same group of blokes whining about the same old rubbish?

Telegraph Men.
Welcome to Telegraph Men.

The Telegraph has launched a new section exclusively for its male readers, Telegraph Men, with the tag line “Sharp opinion and expert advice for the modern male”. There was a swish launch party with lots of dapper looking lads and lasses at Rook & Raven on Tuesday evening, followed by a website and Twitter launch today.

The Mole cannot help but wonder at the logic behind this new development. The Telegraph is already strongly weighted towards the Y chromosome both in terms of its writers and the issues that it covers - if you'd like to test this out, visit their blogs page and scroll down - today I counted 18 men, not a single woman. Are we seeing the creation of a new platform on which to debate questions of masculinity, looking at the issues that really affect British men? Will there be space for gay and trans writers, or will everything that does not conform to a GQ-slick template of dark blues, suits, sexism and materialism? (And a vehicle, excuse the pun, for advertising expensive cars?)

The Guardian’s Hadley Freeman tweeted this morning:

Clearly she is not prepared to give Telegraph Men the benefit of the doubt. But this Mole keeps an open mind. There is room in the media landscape for writing which takes a contemporary view of parenting, mental health, identity and masculinity – will Telegraph Men be it?