The 2013 MediaGuardian 100 list came out today, and it's all a bit retro.
Instead of rewarding a top Silicon Valley exec, as in the past, the top slot on the list this year has been given to "You", or the "digital consumer".
MediaGuardian acting editor Jason Deans explains that this is:
reflecting the extent to which mobile and social media are transforming an industry traditionally dominated by moguls, editors and celebrities
"You" also reflects how online consumers – interacting, sharing content and shopping via mobile devices – are driving the UK digital economy
All very worthy, as you would expect. Except that Time magazine already had this idea, in 2006, when it made "you" its person of the year.
They even made the computer screen on the cover a reflective panel, so you could see yourself in the front of the magazine.