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Mail smashes web record and may have overtaken BBC

Mail Online tops UK web traffic figures

Mail Online has smashed the record monthly website traffic figure for a UK newspaper by attracting some 77.3 million unique browsers in May.

The figure, released today by ABC, is an increase of 82.2 per cent year on year and looks likely to have put Mail Online in pole position overall when it comes to UK news websites.

Although the BBC is not audited by ABC on a monthly basis, industry estimates (quoted by Mail Online publisher Martin Clarke at a conference last year) put global online readership of the BBC's news output then at between 50 and 60m unique visitors a month.

Read more at the Press Gazette.