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ABC merges print and online operations

Measure aims to better reflect the changing nature of the publishing industry

The Audit Bureau of Circulations is reorganising its ABC print and ABCe digital elements into a single organisational strand to better reflect the changing shape of the publishing industry.

The change won't affect the way figures are presented. The national press will continue to have separate auditing of print and online audience figures for instance.

However, in a separate move - from August magazine publishers will be able to have print and digital editions published on the same ABC certificate. The newspaper industry has yet to agree this change.

ABC said print remained its bedrock but it now made 30 per cent of its revenue auditing digital publications, therefore integrating its two distinct strands would "better complement and serve" the industry's increasingly multi-platform needs.

Under the new organisational structure Richard Foan, currently managing director of ABCe, will now be group executive director of communication and innovation across the newly unified ABC.

Read more at Press Gazette.