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News Corp and IMG Worldwide fight over 'The Daily' name

Rival publisher IMG claims to hold the rights to the name of Rupert Murdoch's nascent iPad-only news

Media tycoon Rupert Murdoch's media conglomerate News Corporation has asked a US District Court to rule that the words "The Daily" cannot be protected as the property of a media outlet as it is a generic phrase.

Murdoch is launching a new iPad-only newspaper "The Daily" early next year and the request for the court ruling is to favour its use of the name.

Rival publisher IMG Worldwide earlier this year claimed that it has exclusive rights to use the words "The Daily" as the name of a publication and warned News Corp that it holds trademarks on the name.

A meeting between the two warring parties could not resolve the issue.

The iPad-only newspaper is expected to launch in early 2011.