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Sales of major UK newspapers fall by double digit margins in November

Daily Star saw the biggest fall in month-on-month sales in the UK tabloid market

Major UK newspapers saw sales falling by double digit margins year-on-year in November. For the Guardian the drop in sales was 11.35 per cent, the Daily Telegraph 12.8 per cent and the Times 17.21 per cent.

The year-on-year figures for the Daily Telegraph and the Times were hit by their decision to scrap bulk distribution, while the move to curb overseas distribution hit Guardian's sales figures.

Richard Desmond-owned tabloid Daily Star saw the biggest fall in month-on-month sales in the UK tabloid market.

The tabloid's sales were down 4.64 per cent compared with October and the year-on-year drop amounts to 8.11 per cent, according to Audit Bureau of Circulation figures published on Friday.

After shelving its price cutting strategy in October, Daily Star had to announce a new round of price cuts for its Saturday edition in November to fight a similar effort by the Sun.

The other newspaper from the Northern & Shell stable, the Daily Express, saw its sales tumble 0.47 per cent month-on-month and 6.64 per cent year-on-year in November.

The Sun saw its month-on-month sales fall a marginal 0.21 per cent and a year-on-year fall of 2.04 per cent in November.