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Trinity Mirror hurt by September ad revenue dip

Trading "remains volatile" due to fragile economic environment

Trinity Mirror suffered a slump of 5.4 per cent in adjusted group revenue in the 17 weeks to the end of October as a declining ad yield was exacerbated by a poor September.

The publisher, which counts the Liverpool Echo and the Manchester Evening News amongst its flagship brands, said today that adjusted advertising revenue declined 4.6 per cent year on year in the period.

Excluding its particularly poor performance in September, adjusted ad revenue was down 3.4 per cent year on year - which would have been an improvement of 0.7 per cent from the declines suffered in the first half of the company's financial year, it said.

Adjusted circulation revenue declined 6.7 per cent in the period, the company said, with digital revenue declining 2.4 per cent year on year.

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