French newspaper accused of exploiting 9/11 attacks in ad campaign

The campaign has suggested that the US should have anticipated the acts of terrorism.

Bloggers across the world accused Paris-based weekly newspaper Courrier International of exploiting the 9/11 attacks for promoting its new ad campaign.

The campaign, called "Learn to Anticipate" and created for the paper by Saatchi & Saatchi France, was launched to coincide with the publication's new format to be unveiled on Thursday.

The campaign used photographs of the 1963 assassination of John F Kennedy and the 2001 terror attacks on the US, to show that some kind of anticipation could have prevented the mishaps.

The JFK ad showed the late president's car on the day of his murder, covered in a bullet-proof glass bubble, suggesting that a bullet-proof car would have saved the president.

The 9/11 ad showed two passenger jets passing safely over a scaled-down version of the Twin Towers, suggesting that the attack could have been averted if the towers were not permitted to be built above the New York skyline.

The Le Monde-owned newspaper has been criticised for coming up with the offensive ads. One blog post said the ad was essentially blaming Americans for not anticipating terrorist attacks. The post asked how the ads "promote a better understanding of world events?"