US media executives call for new revenue streams

Gloom about future of industry widespread, according to survey.

The survey, carried out by Pew Research Center's Project for Excellence in Journalism, asked the opinions of US newspaper and broadcast TV news executives

About 46 per cent of newspaper executives said the existing revenue streams would be sufficient to run the businesses for more than a decade, whilst approximately 17 per cent of the respondents said their businesses would close within a decade without any new revenue streams or partnerships. Around 24 per cent said the existing funds would be sufficient to run the business for about three to five years. Three quarters were opposed to receiving government subsidies.

Almost two-thirds of broadcast news executives and almost half of the newspaper executives said their profession was headed in the wrong direction. About 353 members of the American Society of News Editors and the Radio Television Digital News Association were surveyed for the report.